Ucwangciso lweSiganeko 101: Indlela yokuKhula iSiganeko soCwangciso loShishino

Ukwahlukana, Hlanganisa, Khuthaza iBusiness Events

Icandelo locwangciso lomcimbi liye landa ngokukhawuleza kwiminyaka emihlanu edlulileyo, kwaye kulindeleke ukuba lukhule ngakumbi. Ngamathuba amatsha amashishini, unokulindela ukwanda kwokhuphiswano. Ngoko, kubalulekile ukuba uhlale phezulu kumdlalo wakho kwaye uvumelane nokusingqongileyo. KwiCwangciso loMsebenzi 101 sijolise kwindlela onokukhula ngayo ishishini lokucwangcisa isiganeko ukwenza uninzi lwamathuba amatsha kwaye uhlale ufanelekile kwimarike.

Ukuchithwa kuKhiye

Xa ama shishini afuna ukwandisa, ukungafani kwezi nkonzo ezinikwe indima ebalulekileyo ekwenzeni kube yimpumelelo. Xa ugqibe ekubeni ngumcwangcisi wesiganeko, usenokuba ufuna ukugxila kwimitshato kunye nemikhosi. Nangona oku kuphumelele kwiminyaka, ishishini lokucwangcisa umcimbi alimele limele apho. Unokongeza ezinye izinto kwi shishini lakho ngelixa ube yinkokheli kwilungiselelo lomtshato lomdlalo ukuhlala ukhuphisana. Ukongeza, abantu odibana nabo kwezinye iziganeko nako kunokuba luncedo olukhulu ukugcina ibhizinisi elitsha kwi-niche yakho ethile ekulawuleni imicimbi.

Jonga kakuhle indawo yoshishino kwindawo yakho kwaye ubone ukuba yimaphi amathuba. Kukho nokuba nethuba lokusebenzisana nenkampani yokuthengisa ukubandakanyeka kumaqela omkhankaso wokuthengisa okanye kwiintlanganiso zenkampani. Ukongeza, ukuba kukho iinkxalabo eziphezulu kwiinkampani kule ndawo, kuya kuba yinto efanelekileyo ukujolisa ezi nkampani ukufaka imicimbi yenkampani kwipotifoliyo yakho.

Ulwazi lwakho kunye namava uya kukunika ukuzithemba okufunekayo ukucwangcisa isiganeko kungakhathaliseki uhlobo lwesiganeko.

Ukuba uye wenza imicimbi yenkampani, kuya kuba yinto efanelekileyo ukufumana imitshato kunye nezinye iziganeko ezenziwe ngabantu. Kukho amathuba amaninzi ngaphandle apho njengamaqela okugqweswa, iimina-mfundiso zemfundo, iindibano zocweyo, iindibano kunye nokunyuswa kweentengiso ukubiza ngambalwa.

Ukwakhiwa kwabaxhasi kumashishini athile akuyi kwenza kuphela ishishini lakho libe nenzuzo, kodwa liya kukunika ithuba lokwenza uphakamiso oluninzi.

Bandakanya abaphulaphuli bakho abajolise kuzo

Ukuba ungekho, qhafaza i-Chamber of Commerce yakho kwaye uye kwiintlanganiso kunye neemeko zabo. Oku kuya kuba yindlela enkulu yokunxibelelana nabantu abavela kumashishini ahlukeneyo. Ukubandakanya nabaphulaphuli bakho ngokubanzi kunokunceda ukuvula amathuba amalungiselelo amatsha.

Jonga kwi-intanethi, khangela iwebhusayithi yakho, ngaba uthabatha? Ukuba akunjalo, akukho nhlobo nje njengamanje ukuvuselela lewebhu ukuba yenze imemo ebamkelekileyo kwaye kulula ukuba abantu benze imibuzo. Ukuba awuyikubhenqa ngokukhawuleza, lixesha lokufumana! Ngokusebenzisa amagama angundoqo amagama, iiblogi kunye namajelo asekuhlaleni angakunceda ukuba ube phambili kumashishini.

Ama-hashtag e-Twitter adalwe kwiziganeko osebenza ngazo yindlela enhle yokukhuthaza kuphela ishishini lakho kodwa nokuvakalelwa kukuba isabela sabantu. Kanye kunye nolawulo olusisigxina lokuphathwa kweendaba, unokubambisana nabaphulaphuli bakho ngaphandle kokuchitha nayiphi na imali.

Khuthaza! Khuthaza! Khuthaza!

Kwimimandla ebhitshiweyo, wonke umntu ulwa ukuva. Ngoko, khuthaza ishishini lakho kunokwenzeka ukuba uhlale ukhuphiswano.

Ukubandakanya amajelo aseburhulumenteni njengama-hashtag kunye neeblogi ziya kunceda ekukhuthazeni ishishini lakho ngaphandle kweendleko ezongezelelweyo.

Ukuba awuzange uhlolisise iinyaziso zakho zedijithali kungekudala, lixesha lokubona ngqo apho umi khona. Ukuthengiswa kwe-Digital kuyisisityebi esikhulu sokukunceda ukuba ube yinkokeli yoshishino. Ingcinga efanelekileyo yokuqesha i-arhente yokuthengisa yedijithali yokusingatha izinto ezifana nokuthengiswa kweendaba zentlalo, uphando lwezinto eziphilayo, ukuthengiswa kokuqukethwe kunye nophuhliso lwentlalo. Kodwa ukuba awukwazi ukuyithengela ngoku, unokuhlala uqala ukufunda indlela yokwenza ezi ndlela zokuthengisa ngomnye.

Ukuba usuqalile ukubhuloza, phantse ufumane ukuthengiswa komxholo. Ngomsebenzi omncinci we-injini yokukhangela, unokuqalisa ukuhamba kwendlela (abaxumi bangabakhona) kwiwebhusayithi yakho. Amava ngamnye kufuneka ahlaziye kwaye afanelekileyo kubafundi, ngoko qhubeka uhlaziya iblogi yakho rhoqo kwaye rhoqo.

Ukongezelela, akuyi kubuhlungu ukuongeza ividiyo ye-promotion kwi-YouTube ukuphakamisa ishishini lakho.

Faka imali kumaphulo e-imeyili ukujolisa abathengi beenkampani; Kuya kuba yimali echithwe kakuhle xa ufumana ilungelo lokufikelela kwiziko leenkcukacha. Awukwazi ukuba ngubani oza kukhangela i-imeyile yakhe emva kwentlanganiso yokusa malunga nokucwangcisa inkomfa enkulu. Ukuba kwindawo elungileyo ngexesha elifanelekileyo, nokuba ngaba nge-imeyile, kunokuphela kwithuba.

Konke oku kunokubonakala kunzima ukuba uyinkampani encinane ngaphandle kwabasebenzi abaninzi bexesha elizeleyo ukulawula yonke into. Nangona kunjalo, xa ufumana amava atshintsho kunye nokudibanisa, uya kubona ukuba kulula kunokuba ucinga okokuqala kwaye unokongezwa lula kwixesha lakho lemihla ngemihla.