Nazi izizathu ezimbalwa zokuvumela i-crossover ethile phakathi kwegama lakho kunye neyeshishini lakho elincinci.
Ikhuthaza ukuthembeka.
Ngokukubonisa ungumntu wangempela kunye nemingeni yakho kunye nempumelelo yakho, ufikeleleka kubathengi bakho abajoliswe kuyo; baqala ukwenza ukuqonda ukuba ungubani kwaye kutheni ibhizinisi lakho liye. Baqonda isizathu sokuba wenza njalo. Kuvela kule nkcazelo ukuba intlonipho kunye nokuthembela kungaqala ukuphuhlisa. Akukuphela nje oku kubalulekile ekuqinisekiseni ukwakha phakathi kwabathengi bakho (okukhokelela ekuthengiseni kwexesha elizayo!), Kodwa kwakhona kukubeka kwindawo enkulu yokunxibelelanisa kwiqondo lakho kunye noontanga bakho. Ukunyaniseka nokunyanisekileyo yinyathelo lokuqala ekudaleni amathuba anxibelelwano anamandla.
Inika umgca ngeendaba zoluntu.
Akusiyo imfihlo ukuba iingxoxo zibalulekileyo ekusebenziseni imidiya yoluntu ngempumelelo. Ngelixa unokuba ne-akhawunti yoshishino loluntu kwi-shishini lakho, kubalulekile ukuba uqaphele ukuba abathengi bakho abanakho incoko yangempela kunye neshishini, kuphela ngumntu osemva kwaloo shishini.
Ukuba unako ukuzibandakanya kumsebenzi wakho weendaba loluntu, uba ngaphezu kwegama elingena ngaphandle. Uba ngumntu abathengi bakho bangathanda ukwazi. Kwaye kuvula izikhukhula zeentlobo ezininzi zeengxoxo zendalo nezomntu.
Ikwahlula ngokukhawuleza ukusuka ukhuphiswano.
Amathuba akhona amanye amashishini ngaphandle apho athengisa into ecaleni kwento oyithengisayo.
Ngaphandle kwesiphakamiso sokuthengisa esisodwa esiqinileyo (USP), kunokuba ngumngeni ukubonisa indlela ibhizinisi lakho lihluke ngayo kwabanye. Ukudibanisa i-brand yakho kwi-shishini lakho kukuvumela ukuba udale imveliso ekhethekileyo kuwe, kwaye wena wedwa.
Iseka isiseko sekamva.
Abanye basenokuthi ukudibanisa i-brand yakho kwiimpawu zeshishini lakho elincinci kumandla okukhula kweshishini; yenza kube nzima ukuthengisa ishishini kwikamva, umzekelo. Nangona oko kungenyaniso kwezinye iimeko - kwaye nokuba ngumngcipheko ozimisele ukuwuthatha-ukudibanisa i-brand yakho kunye nebhizinisi lakho kwakhona kukubeka umgangatho wokuba ukwandisa i-brand yakho kwikamva. Ukuba unqwenela ukuqala ishishini elitsha, bhala incwadi, ube sisithethi esidlangalaleni, okanye ubonisane nabafundi abahamba phambili kunye ne-brand, ukuba ne-brand echanekileyo ebophelelwe yimpumelelo yenkampani ingaba ibhuloho efanelekileyo kwixesha elilandelayo. Ngoku lixesha lokuqalisa le nkqubo.
Ngoko uyayifaka njani ibhanti yakho yoshishino kwi shishini lakho elincinci? Unokuqala ngokubelana ngeenkcukacha zobuqu kwi-website yakho yezoshishino, udibanisa nomntu kumasayithi ahlukeneyo aseburhulumenteni, kwaye uzisa ezinye iinkalo zakho zobuqu kwi shishini lakho.
Njengoko uqinisa uphawu lwakho lomntu, uninzi lwayo oza kuqala ukulungelelanisa kunye nokuqinisa - uphawu lweshishini lakho.