Akufumanwanga: Izibonelelo zoCwangciso lweZithuba kwiShishini lakho elincinci
Ngoko, ufuna ukucwangcisa umcimbi omangalisayo ukukhuthaza ibhizinisi lakho? Ngaba uye wayeka ukujonga iingenelo zoshishino ngokwenene onokuzikhupha, ngokucwangcisa nokwenza umcimbi obalaseleyo kunye ongenakulibaleka? Uhlobo lokuphumelela ekuphumeleleni ukuba onke amaphupha amalungiselelo amagosa?
Umgca weyona nto, yintoni wena, njengeshishini elincinci, uphuma kulo? Masikufumlele, Iindlela ezili-7 eziCwangcisiweyo zokuCwangciswa kweMicimbi zingaNcedo kwiShishini lakho elincinci kwaye kutheni ufuna ukucwangcisa eso siganeko ngaphandle kokulibala!
Yakha Ukwazisa Ngezoshishino Zakho Zincinci
Ingaba ibhizinisi lakho libonwa njengenkokeli kwintsimi yalo? Ngaba ngaba abathengi bakho banokukwazi ukuba ukhona? Ingundoqo ebalulekileyo yokuqhagamshelana nabaxhasi abaninzi , ukufumana amanyathelo amaninzi nokuphucula umgca wakho ophantsi, kukukwenza abaphulaphuli bakho baqonde ngokubonakala kwakho kwindawo yokuthengisa.
Kutheni ucinga ukuba iinkampani zichithe amawaka kwiintlawulo ezizimeleyo ezifana neekhalenda, iindandatho eziphambili, i-t-shirts kunye nezinye izinto ezithengisayo?
Bafuna ukuba ngobuso bamakhasimende abo rhoqo, beqinisekisa ukuba, xa isinqumo sithengi malunga nokuya kwenziwa, i-port yokuqala yocingo.
Ngoku, khawucinge ukuba lusebenza njani ngokugqithiseleyo, isiganeko esiphambili seprofayili siza kukuphakamisa ulwazi lwenkampani yakho, kunokuba igama lekhofi ligama lakho liprintwe kuyo!
Qaphela: usenokusebenzisa isiganeko sakho ukuba usasaze ukuthengiswa kwezinto zokuthengisa ukuzisa ulwazi lwenkampani yakho encinci.
Yenza Ukwaziswa Kwempawu
Xa ucinga malunga naluphi uhlobo lomcimbi onokusingatha, unokufuna ukucinga ukuba kwakhiwe isiganeko esithile malunga nomqondiso othile. Ngolawulo olufanelekileyo lomcimbi kunye nokucwangciswa, isiganeko esingakukhunjulwa sisinokuba sisiqalo esihle kakhulu sokwakha nokuphinda sinyanzelise ukukwazisa nge-brand - ngakumbi ukuveliswa kwemveliso entsha.
Ukhuphiswano lwakho lwe-Outsell
Njengomnini-shishini lomncinci, zibuze lo mbuzo - bangaphi abakhuphiswano bakho abaququzelela imicimbi ephumelelayo?
Ukuba impendulo ayikho, ngoko ke unokufumana ithuba lokuphakamisa intloko yakho yamashishini amancinci kunye namagxa angaphezu komncintiswano, uzibeke kwindawo efanelekileyo yokukhupha.
Ukuba impendulo yinto ethile, okanye zonke, ngoko kufuneka ulungelelanise imicimbi ukuba unike ibhizinisi lakho elincinci ithuba lokukhuphisana. Isibalulekileyo kukuququzelela ubugcisa obuninzi, isiganeko esingalibalekiyo ngokulawula isiganeko esiphezulu xa uceba isiganeko.
Ukuqokelela ulwazi lwabaThengi
Inzuzo enkulu yokucwangcisa imicimbi ehlelwe kakuhle, kukuba kukunika ithuba elifanelekileyo lokubamba ulwazi olunokwenzeka ngabathengi, njengamakheli e-imeyile, ngendlela eyamkelekileyo, ebaluleke ngakumbi, indlela esemthethweni. (Siyicinga ukuba sele uneenkcukacha zokuqhagamshelana nabaxhasi abakhona).
Musa ukulibala, uMthetho we-CAN-SPAM ka-2003, ngokucacileyo ukhubaza ukuthunyelwa kwee-imeyile ezingafunekiyo kwaye kukho izigwebo ezinkulu, phantsi komthetho, ukwenjenjalo. Ukufumana udumo ngokuthi "ugaxekile" lunokuba luncedo kwi shishini lakho elincinci.
UkuBaluleka nguMbutho
Xa uceba isiganeko, ukugcina iinkonzo zobuntu obuninzi ukuthetha okanye ukuzonwabisa kwabaphulaphuli bakho kunokubangela inzuzo enkulu kwi shishini lakho elincinci.
Ukuba ngabaphulaphuli bakho banolwazi olunomdla kwaye alukhunjulwayo, bafanele badibanise inkampani yakho kunye ne-brand kunye naloo mava. Bakhululeke kakhulu ukuba bacinge ngawe, kunokuba ukhuphiswano xa kufike ngexesha lolawulo.
Ukupapashwa kwamahhala
Ukuba unokucwangcisa isiganeko esithatha ingcamango yabameli bakho abajoliswe kuyo kunye nezibheno kuluntu jikelele, unokufumana isiganeko sakho sithathwa yi-rediyo yendawo, amaphephandaba okanye umabonwakude.
Inqaku elungileyo apha kukufumana ukukhutshwa komdityankulu ngokubhaliweyo kwaye uyakhululwa ngaphambi komcimbi wakho. Thumela kumaqela amaninzi anomdla kwaye unokuqiniseka ukuba ulandelelwano ngefowuni. Amajelo asekuhlaleni alambileyo kwiindaba, umcwangcisi omhle oza kusondeza loo mfuno. Qinisekisa ukuba simema i-media yonxweme kumcimbi wakho, kwakhona.
Buyela kwi Investment
Khumbula, akukho nto inqanda ukuba wenze inzuzo kumcimbi wakho (abaninzi abanamacandelo abaqulunqa iziganeko bajonga le nto).
Akufanele ubone ukubeka isiganeko njengendleko echanekileyo xa kunokwenzeka ukuba kunokwenzeka ukuba wenze inzuzo kwimigudu yakho. Qinisekisa ukuba uyayifaka le ngqalelo, xa uceba umcimbi wakho ozayo.
Uyabona ngokucacileyo, ukusuka kwiindlela ezi-7 eziCwangcisiweyo zokuHlola okuNokunceda inqaku lakho leShishini elincinci, ukuba kukho iindleko ezinkulu eziza kufumaneka kwisiganeko esilandelayo-kuquka ukuguqula inzuzo, ukuba unqwenela ukwenza njalo!
Inhlanhla, kwaye sinqwenela wena kunye neyeshishini lakho elincinci kuyo yonke imicimbi yakho yokuphathwa kwimeko kunye neenkqubo zokucwangcisa.