Xa uthengisa kwi-B2B, uya kubona ukuba amashishini asebenza nzima ukulungelelanisa inkqubo yokuthenga ukugcina ixesha nemali. Ngokusoloko ichaza ukuba kutheni ukuthengwa kweB2B kusekelwe ngakumbi kwilogi kwaye kutheni ukuthengwa komthengi kusekelwe ngakumbi kwiimvakalelo.
Kuyinyaniso ukuba iindleko zokuthengiswa kweemarike zoshishino-kuya-shishini zibiza kakhulu kwaye ziphezulu ngaphezu koshishino kumakethi athengiweyo. Indlela elula yokuchazela oku kukuba ukuthengiselana kwezoshishino-ukuya-shishini kudla ngokuqwalasela ngakumbi kwaye abantu abaninzi bathambekele ekubandakanyekeni, badinga ukuba benze izigqibo ezininzi. Umthengi we-B2B uya kudla ngokungafuneki ukuba akwazi ukubonisa ukubuyiswa-mali-mali .
Ukuthengisa kwiB2B
Xa uthengisa kwi-B2B, ufuna ukugxila kwingcamango yomkhiqizo. Ukwenza oku ngokugxininisa kwimpawu zomveliso. Kukho ncinane kunomntu ozibandakanyekayo ukuthenga isigqibo. Ufuna ukugxininisa ekuqondeni abathengi bentlangano kunye nendlela abaqhuba ngayo ngaphakathi kwimiqathango yabo yentlangano. Iyiphi indima yabo? Yintoni ebalulekileyo kubo?
Ukuba uthabatha into enye kule nqaku malunga nokuthengiswa kweB2B khumbula ukuba xa kuziwa kumashishini iimveliso / ukuthengiswa kweenkonzo, akukona ngemveliso, ngaba ngabantu basebenzisa imveliso kunye / okanye inkonzo.
Ukuba unzima nemilayezo yakho, zama ukugxininisa ngakumbi kwimveliso yakho okanye inkonzo yakho kwenzeni oko kuchaza ibhizinisi labo.
Imarike yeB2B inxanelwe ulwazi, kwaye ifuna ulwazi. Yiba ngakumbi ngokujulile ngezinto zokuthengisa . Umyalezo wakho wokuthengisa usebenza ngokugqithiseleyo uza kugxininisa indlela umkhiqizo okanye inkonzo yakho isindisa ngayo ixesha, imali kunye nezibonelelo.
Yiyiphi intlawulo kwi-investment engayilindela ngokuthenga kwabo? I-ROI ingaba yindleko yokugcina ixesha, ukugcinwa kwamandla okanye ukugcina imali, kodwa kufuneka icace ukuba wonke umntu ahambe.
Imarike yakho yezoshishino-kuya-shishini iyadingeka ukuqinisekisa ubungqina babo ngokusebenzisa ingxabano enengqiqo, ukuhlolwa kwemali kunye nedatha. Oku akuthethi ukuba akukho mvakalelo emva kokuthengwa, ngelixa ujongene neshishini, kuloo shishini ngabantu, ngoko uvakalelo luhlala ludlala inxaxheba kwisigqibo, kodwa usebenze "ngezinye" iimvakalelo kuba amanye amaxesha kunokuba awujongani nabanye abantu abaza kufikelela kwisivumelwano malunga nesigqibo. Gcina iimfuno zabo, iiminqweno, kunye nezizathu ezikusetafileni, kodwa zibuyisele ngeengcamango, iingeniso zemali kunye nedatha eqinile. Inkqubo yokuthenga yezoshishino iphinde ibe yude kunomthengi; oku kuya kulungelelanisa ukuba kufuneke kube neenkcukacha ezininzi zokugcina ukuthengisa.
Ukuthengisa kwiB2C
Xa uthengisa kumthengi, ufuna ukugxila kwiintlobo zemveliso. Isigqibo sabo sinemvakalelo. Abathengi bahluke ngoxa bafuna iindlela ezahlukeneyo zokusabalalisa ngokulula, kungenjalo ngeemarike zeB2B. Abathengi abanako ukuba banomdla kumyalezo omude wokuthengisa.
Baza kufuna ukuba ufike kwindawo efanelekileyo. Abathengi abafuni ukusebenza ukuqonda izibonelelo zakho. Kunoko, baya kufuna ukuba ubonise izibonelelo kubo ngokucacileyo.
Nabathengi, umyalezo wakho kufuneka ube lula, kulula ukuwuqonda. Uya kudla ukufumanisa ukuba abathengi banomsebenzi omncinci wokuthenga kunamashishini. Banokuthenga ngaphakathi kwemizuzu embalwa ukuya kwiintsuku ezimbalwa.
Izicwangciso zakho zokuthengisa ezichanekileyo ziya kugxininisa kwiziphumo kunye neenzuzo eziza kubakho imveliso okanye inkonzo yakho. Ukuthengwa kwemarike yakho kumthengi ngakumbi kwiimvakalelo. Banomdla kakhulu kwinzuzo yemveliso. Baza kufuna ukuva ngakumbi malunga nokuba imveliso okanye inkonzo yabo ibancedisa njani kwaye ziziphi iingeniso ezizizisa kubo. Gxininisa kwingxaki okanye kwintlungu oyisombululayo.
B2B nxamnye neB2C Marketing Example
Ngokomzekelo, khawuqwalasele oku: Imveliso yam i-lotion.
I-lotion yam iya kuphucula isikhumba kwaye iyanciphisa isikhumba sokubamba.
Ukuba ndinomthengi we-B2B, baya kuba banomdla kakhulu kwisimo somthengi esilungisa isikhumba. Ukuba ndinomthengi we-B2C , baya kuba nomdla kakhulu kwinzuzo enokukhupha isikhumba.
Siza kuba ngempumelelo kakhulu ekuthengiseni ukuba siyaqonda ukuba zeziphi iimarike kufuneka zenze isigqibo.