Ukusebenzisa ii-Injini zokuKhenketha kunye neelathisi kwiMashishini akho aseKhaya
- Ukuphuculwa kweeNjini zoPhando (Organic Search Engine Optimisation) (SEO) - Ukuphucula injini yosesho yindlela yokusebenzisa izakhono ukuphakamisa izinga lakho kwizinto eziphilayo, okanye iziphumo zophando. Iziphumo zophando ze-Organic zi-rankings zamaphepha ewebhu abuyelwa yinjinjini yokukhangela xa ucinga igama okanye ibinzana elithi "igama elingundoqo" okanye "ibinzana legama elingundoqo".
- Uphando lweNgingqi - Ukuba ishishini lakho lithatha iindawo zendawo, ungabhalwa kwisixeko kwiinjini zokukhangela (oko kukuthi i-Google) kunye neenkcukacha (oko kukuthi Yahoo) zinika indlela abahlali bendawo ukufumana ishishini lakho kwi-intanethi, efanelekileyo kuba abantu abaninzi sebenzisa kwakhona ifowuni.
- Ukuhlawula ngeKhonkco yokuThengisa (PPC) - Izikhangiso ozibeka kwiwebhusayithi yakho kunye nenjini yokukhangela, njengeGoogle okanye i-Yahoo. Ubhalela imali ozimisele ukuyihlawula ngokuchofoza. Xa ufuna ukubiza, iphakamileyo isikhangiso sakho siza kubonakala kwimiphumo ye-injini yokusesha. I-Google AdWords isebenze into eyongezelelweyo apho i-ads rank yakho isekelwe ukufaneleka okanye ukubaluleka kweGoogle kwindawo yakho, enzima kakhulu ukuyisebenzisa.
Ungasebenzisa kwakhona umvuzo ngokukhawulela kwintengiso kwi-site yakho. Umzekelo, unako ukwenza imali nge-Google AdSense kunye nezinye iinkqubo ezifanayo. - Ukuhlawula ukufakwa (PFI) - Ukongezelela kwiinjini zokukhangela, ezifana ne-Google, Yahoo kunye ne-MSN yophando, iirejista ezininzi zikhoyo kwiwebhu. Ezi ngxelo zingabakho ngokubanzi okanye zihambelana nesihloko esithile. Unokufumana uluhlu lwamahhala kwezinye iirejista ze-intanethi, njenge-DMOZ kodwa ezininzi iinkcukacha ngoku zihlawule uluhlu. I-SuperPages yeVerizon ngumzekelo we-PFI. Uluhlu olusekelwe kwizihloko kwiziko lewebhu kwiintlobo ezininzi zezihloko, ezivela kubugcisa, ukuzizonwabisa, noluntu kunye nenkcubeko, kwisayensi, kwimfundo kunye nempilo.
Kutheni i-Search Engine Marketing ibalulekile?
Unokwenza okanye ungenakugqiba isigqibo sokwenza i-injini yokukhangela inxalenye yendlela yokuthengisa kunye nesicwangciso sobhengezo. Ukuba awunayo iWebhsayithi kwishishini lakho kwaye ungacwangcanga ukuba ube neyodwa, ngokuqinisekileyo awuyi kufuna i-intanethi yokuthengisa. Nangona kunjalo, kwimozulu yoshishino yanamhlanje, phantse onke amabhizinisi kulindeleke ukuba abe newebhusayithi kwaye abaninzi benza.
Injini yokukhangela inokunceda ukuhambisa izithuthi kwiwebhusayithi yakho, leyo leyo ingakhokelela kubathengi abatsha kunye nokunyuka kweevenkile zekhaya. Xa kuthelekiswa nezinye iindlela zokuthengisa kunye nokukhangisa, ukuthengiswa kweenjini ze-intanethi kunokuba yindleko enkulu. Ngokomzekelo, akukho nto ibiza ngayo ukusebenzisa ubuchule bokucwangcisa injini yerhwebo xa uzenza wena ngokwakho. Izikhundla zokukhangela ze-Organic zikhululekile, ngoko ke ukuba unokunceda iinjinjini zokukhangela zifumene kwaye zibeke ishishini lakho, ityala lakho kufuneka landa
Ngokufanayo, iKhonkco yeKhonkco yokuThengisa ingabonakali, ngokude nje ukwenza okulungileyo. Unako ukumisela imida malunga nokuba uhlawula ngokukhawuleza kunye nendlela ohlawula ngayo ngosuku, okukuvumela ukulawula iindleko. Ngokufanayo, ezinye i-Web directories - ezifana ne-DMOZ - vumela uluhlu lwamahhala, kwaye abanye bangabiza imali engama-$ 30 ngonyaka.
Indlela yokulinganisa ukuphumelela kwe-SEM?
Indlela ulinganisa ngayo ukusebenza kweprogram yakho yokuthengisa injini kuxhomekeke kwiinjongo zakho. Ukuba injongo yakho kukunyusa inani leendwendwe kwiWebhsayithi yakho, uyazi ukuba i-SEM yakho iyaphumelela ngokuthelekisa iinombolo zakho zee-Web traffic ngaphambi nangemva kokuba uqalise ukuthengiswa kweenjini zothengi.
Yiba nesigulane nangona, iinzame zokuthengisa iinjineli zingathatha ixesha elide lokukhuthaza i-traffic.
Nangona unako ukufumana ngokukhawuleza iifayile zakho zePPC, ukuba unenjongo yokuphucula i-SEO, kunokuba neenyanga eziliqela ngaphambi kokuba ubone iziphumo eziqinileyo - ngakumbi kwi-Google. Ngokufanayo, ukuba ucela uluhlu lwemibhalo ukusuka kwi-DMOZ, uluhlu lwakho aluyi kubonakala kwiinyanga ezintandathu ukuya kunyaka. I-DMOZ isebenza ngamavolontiya kwaye, ngenxa yokuba uludwe lwe-DMOZ lunokuthi lube nempembelelo emihle kwi-rankings yakho yokukhangela kwendalo, ngokuqinisekileyo i-listing yeWeb kwi-intanethi eyaziwayo kunye neyona nto ixabisekileyo.
Ukongeza kwinqanaba lezithuthi, kufuneka ulandele izinga lakho lokuguqula. Umzekelo, ukuba, ngenxa yemigudu yakho yokuthengisa injini, i-traffic yakho iphindwe kabili kwii-250 kuya kwezi-500 ngeendwendwe ngenyanga, bangaphi abathengi abatsha obafumana kwiivenkile ezingaphezu kwe-250 kwisayithi lakho? Ngaba ngaba uninzi abathengi abaphindwe kabini njengoko wenza ngaphambili?
Mhlawumbi akunjalo. Ukuba uthetha abathengi abangama-5 izinga lakho lokuguqulwa liza kubakho iipesenti ezi-2 zendlela entsha (5 ehlulwe ngama-250) kunye neepesenti eziyi-1 (5 kwe-500) ngokubanzi.
Fumana iindlela zokwandisa inani leendwendwe kwiwebhusayithi yakho, uze ufumane iindlela zokunyusa izinga lokuguqulwa kwezi ndwendwe, kwaye uza kuyazi kakuhle oko kuthatha ukwenza inkqubo yakho yokuthengisa injini iphumelele.
I-Injini yokuThengiswa kweeNjini iyodwa nje yePuzzles
Nangona ungafuni ukungazihoxisi iinjongo zokusesha kwiqhinga lakho lokuthengisa, awufuni ukuzithemba kuzo kuphela kwi-website yezithuthi. I-injini yokupasa i-injini (SEM) yinto enye yezinto ezininzi zokuthengisa ezifumaneka kwamashishini asekhaya. Jonga isiKhokelo sokuThengisa i-Intanethi ngeengcinga ezongezelelweyo zokukhuthaza ishishini lakho kwi-intanethi.
Ukuhlaziywa ngo-Oktobha 2015 nguLeslie Truex