Uphando lweMarike ayikho into-Ukufumana
Abaphathi kunye nabenzi bezenzo zoshishino abanako ukuhlala bebamba iingcamango ezinolwazi ngokubhekiselele kuphando lwemarike.
Kwabaphathi abathile, abangabonakaliyo kwindlela yokucwaninga kunye nemvelaphi yesazi, uphando lweemarike yinjongo yokufumana izinto, ngokufanelekileyo. Laba baphathi kunye nabenzi bezigqibo zezoshishino bacela uphando lweemarike kwifomathi ethile kwaye ijwayele ukujongwa. Kodwa bahluleka ukuqonda imfuno yokuqwalasela ingqwalasela ingxaki yokujongana nayo.
Xa abaphandi beemarike babuya kunye nezibonelelo eziye zacelwa, ngokuphindaphindiweyo emva kokuqhankqalaza kwaye zizama ukucacisa ukungaphumeleli kwesi sicwangciso esingalunganga, zihlala zidimazekile. Imibuzo ihlanganiswa kunye, iisampuli ziphonswa kunye , kwaye i-interviews ayenzi kakuhle. Ekugqibeleni, iingxelo ezizaliswe yimingcele yophando kunye nezicelo zemali eyongezelelweyo kunye nexesha elithile lihanjiswa. Ingaba kukho into emangalisayo ukuba umphathi onjalo ugqiba ukuba ukufunyanwa kwezinto kungenakuncedo, njengoko wayehlala ekhunjulwa?
Ufumana into oyihlawulayo - Ngaphandle koPhando lweMarike
Uluhlu lwabaphandi beemakethe, njengokuba kuninzi lwezakhono, kuya kubonakalisa ukubaluleka kwabo okubonakalayo kwinkampani ebaqeshayo. Xa abaphandi beemarike bethola umvuzo ophantsi kunye nophando lwemarike kubonakala njengento ebhaliweyo yomsebenzi, iziphumo zophando ziyakwazi ukubonisa iziphumo zeNew Coke.
Inkampani yeCoca-Cola ayizange ichonge ingxaki yocwaningo ngokuchanekileyo ekubeni iqela lokuthengisa kwiCoca-Cola lijolise kwingcamango kungekhona kwi-brand. Kodwa abathengi beCoca-Cola baxhamla kakhulu kwi-brand yabo kwaye, ngenxa yoko, bebengenakulangazelela utshintsho kwisiselo sabo esithandayo.
Ukuba KuLwesibini, Kumelwe ukuba yiBelgium
Ukukhawuleza kukho konke ekuphandweni kwemakethi, kwakhona. Ngamanye amaxesha uphando lweziphumo zophando ziveliswa kakhulu emva kweenguqu kwiimarike. Ngamanye amaxesha, iziphumo ziphosakeleyo. Xa abaphathi bezoshishino okanye abenzi izigqibo bengaphelelwa ngumonde kwiprojekthi yophando lweemarike ekugqibeleni, banokufaka isicelo sengcinezelo esenza ukukhululwa kwangaphambili kwedatha kunye nokufunyaniswa okungaqhelekanga. Kunengqiqo kubaphathi kunye nabenzi bezigqibo zoshishino ukuba balindele ukufumana uphando oluchanekileyo kunye olugqibeleleyo. Kodwa akusoloko kunengqiqo kubo ukuba balindele ezo ziphumo izolo-okanye ngomso. Njengoko banako, abaphandi beemarike kufuneka batyelele ukulungiselela ngokucwangcisa icebo lophando oluza kucacisa umhla ophelileyo.
Yintoni Enokuya Ekunene? Iimpawu zoPhando lweMarike
- I-Science Method - Xa isetyenziselwa ukuphanda kwindlela yokusetyenziswa kweemarike, imigaqo kunye nenkqubo yobungqina obusekelwe kuyo, iindlela eziqingqiweyo ziyasebenza. Ezi ziquka ukubonwa ngokuchanekileyo kunye nokunyamekela, iinkqubo zokusampula ezifanelekileyo, i-hypothesis yokuqulunqwa nokuvavanya, ukuqikelela nokubikezela , kunye nokuvavanywa kovavanyo. Nangona uphando lweemarike lugqithiseleyo kwindlela, kuqinisekiswe, kusekwe, kwaye iindlela zokucwaninga eziqhelekileyo ziyaqeshwa.
- Uphando loPhando - Uphando lwentengiso kufuneka lube nolwazi olutsha kwaye luqhube kunye nobuchwepheshe obuphazamisayo obunokudalwa kunye nokwabelana ngolwazi, kubandakanywa ulwazi lophando lwemarike.
- Izindlela ezininzi - Ezinye zeendlela eziphambili ezinokuthenjwa kwaye zithembekileyo zenza iimveliso ezininzi kwiinkalo zophando. Ukuzithemba kwabathengi bophando lwemarike kwanda xa iziphumo zophando ziqinisekiswa ngeendlela ezininzi .
- Ukuxhomekeka kweModeli kunye neDatha - Ukuchazwa kophando lweemarike kuxhomekeke kwiimodeli ezisemgangathweni, imbono yeengcamango, kunye neengcambu zefilosofi ezikhokelayo kunye nokwazisa uhlobo lweenkcukacha eziqokelelwayo kunye nezindlela ezisetyenziselwa ukuqokelela nokuhlalutya ulwazi.
- Ixabiso kunye neendleko zeeNkcukacha> - Abaphandi beemari balwela ukuqikelela ixabiso kunye neendleko zolwazi. Imbono yabasebenzisi bophando idlala indima ebalulekileyo kule mali njengoko ukuzimisela kwabo kwamkela nokwenza iziphumo kuxabiseke, nangona kunokuba kunzima ukulinganisa. Ukufuna uphando lweemarike, ubungqina kunye nokuthembeka kwedatha kufaka kwixabiso; malunga nophando lweemveliso zentengiso, ukuthembeka kolwazi kuxabiseke.
- Iingcali zokugula - Abaphandi beemarike baqaphele ukuphazamiseka kokuthengiswa kweengane. Abaphandi beemarike bayaziwa ngokuvakalisa ukungaqiniseki ngokusemgangathweni kweengcinga ze-glib ezihanjiswa ngabaphathi kunye nabanye abathengi beemarike malunga nokuthengwa kwemarike. Abaphandi beemakethe bayazi kwaye baqaphele ubulumko obuqhelekileyo, ngokukodwa kumaqela athengisa ukuba uphando lweemarike awanakuzixelela nto entsha malunga nabaxhasi babo okanye abathengi abanakho.
- UkuThengiswa koBuchule - Uphando lweemarike olusebenzayo luzuza inzuzo kubo bobabini abathengi kunye nenkampani ethunyelwa uphando lweemarike . Abaphandi bemarike banamathela kwimigangatho eyanciphisa ithemba lokuba idatha yerhwebo yemveliso iya kusetyenziswa kakubi. Imbono yabathengi ngokuphathelele uphando lwemarike yinkxalabo ebalulekileyo kubaphandi beemarike abasebenzela ukulondoloza abathengi ngokuchasene nenkqubo ecasulayo, ukuphulwa okungagunyazisiyo kwemfihlo, kunye nokuguqulwa kwemimango yokuthengisa ebonakalayo njengophando lwemakethi.