Isifundo seMviwo: Uphando lweMarike kwi-Start-Ups
Makhe sijonge kwindlela abanokuyenza ngayo abaninzi abasetyhini abasetyhini abaye babonisa njengoko behamba malunga nokuqhuba uphando ngeemakethi ngeengcamango zabo ezintsha.
UNicole Shariat Farb:
Umdala weBhanki kunye noMsunguli we-Mail-Order iDarby Smart Craft Kits
I-Farb yanamathela kwiingcebiso eziqhelekileyo ngexesha lokuphuhlisa i-e-marketplace yakhe entsha ebizwa ngokuba nguDarby Smart Crafts: wayigcina umsebenzi wakhe omdala xa eqhuba uphando lwemakethi . UFarb wayengelona iqhinga xa ekhulelwe ishishini lakhe. Enyanisweni, watshela uRawn Bowie ukuThengiswa kweNdlu yokuThengisa kakuhle ukuba ukungabikho kwakhe kwezakhono zobugcisa kwakushukumisela ukulungiswa kwengcamango. Umzamo wakhe wokuphinda uhlaziye amanye amanqaku awawubonayo kwiPinterest kubangele iziphumo ezingaphantsi kwe-stellar.
"Babonakala ngathi uneminyaka engama-4 ubudala." ~ Nicole Shariat Farb (iDarby Smart Crafts)
Inkalo yokupaka izitolo zeMikhaels ezenziwe ngeevenkile zaba yi-Farb yecandelo lophando lweemarike. Wayeza kumisa abathengi beMikhaels ukuba bacinge ukuba bacinga ntoni ngombono wokuthengwa kwempahla kwi-intanethi. Ukusebenzisa i-digital age version yefowuni yokubanda (isicatshulwa esaziwayo kubathengisi), i-Farb nayo yayibanda nge-imeyile ebhentshi be - craft ababetha iiprojekthi zabo kwi-Pinterest.
Injongo yaloo mveliso yechenge yayikufumanisa indlela yokudibanisa iingcamango zeeblogi zezobugcisa ngempahla yobugcisa. Ukutshintshiselwa kweemveliso zeplasini zangaphambili kunye neeblogi zezobugcisa kwakuyisiseko seeprojekthi ze-indie zobugcisa eziveliswa kwiikiti zobuchwephesha zaseDarby Smart.
Debbie Sterling:
Iinjineli zobungcali kunye ne-Inventor ye- GoldieBlox
Njengomnye wabafundi abancinci bezakhono zobunjineli kwinkqubo yakhe yaseyunivesithi, uDebbie Sterling waqala ukucinga malunga nokuba kutheni abantombazana abangenanto banomdla kwezobunjineli kunye nezinye izenzululwazi / iteknoloji / ubunjineli / imathematika (STEM).
I-Sterling yenze enye yophando lweemarike kwiinkizi ezipinki zezitolo zokudlala. Isiqu se-University of Stanford sagqiba ekubeni wayefuna ukuphazamisa ezo ngqamlezo ezipinki ngokudala iimveliso zetekisi ezisekelwe kwiingcamango zobunjineli zobunjineli ezenzelwe ngokucacileyo iintombazana.
Uphando lweentengiso zeentengiso kunye namantombazane kunye neentsapho zabo zigxininisekisa iinkqubo ezininzi malunga nendlela abantwana abadlala ngayo kunye nezinto abazikhethayo kwimidlalo yabo. Njengomhwebi -qalisa ukuqala , u-Steerling ubeka uphando lwakhe lweemarike ekusebenziseni kakuhle kwimveliso kunye nokuthengisa . Nazi ezinye zeendlela zokufumana uphando ngeemarike zendlela abantwana ababandakanye ngayo kunye nemidlalo yabo:
- Abantwana bakhangwa kwizinto eziye zahluthwa ngazo
- Abantwana bathanda amathoyizi akhuthaza ukudlala kunye neetayiti kwakhona
- Izingane zifana neemeko ezihlekisayo okanye ezihle
- Izingane zifuna ukudlala oko zibonayo kwiTV
Erica Domesek:
I-Freelance Prop Stylist kunye noMsunguli we- PS - Ndenze le ...
Ukunceda umhlobo angagcini kwi-necklace ye-$ 600 engxowankulu e-Erica Domesek ekuqhubeni uphando lweemarike kwi-DIY yokwenza ubukumkani ekugqibeleni wakha. Watshela wakhe umhlobo,
"'Lokho kungenangqondo. Yiza uze siwenze.' Ngoko abathathu bam bahlobo bafika ngomnye kwemini kwaye senza iintamo zeentambo kunye neentlobo. " ~ Erica Domesek ( PS - Ndenze Le ...)
Kamva, ukuya kwimiboniso yefashoni, uDomesek wayenconywa ngentsimbi eyenziwe intambo kunye nabahlobo abafanayo. Ukunconywa kusetha iivili zijika engqondweni kaDomesek, nangona ephendule nje, ukuba wayengenalo umgca wokudala, kuphela iklabhu yobugcisa.
Inethiwekhi kaDomesek ekwakhiweni kwefashishini kunye nokuthengiswa kwakuyi-intuthuko enkulu, yamnika unxibelelwano ekukhuthazeni umsebenzi wakhe ngokufanelekileyo nokuqhuba uphando lweemarike kwi-fly.
"Ndiyaqonda abantu, ndiqonda abaxumi.
Njengoko u-Domesek ushishino lwakhe lukhula, wahlala emigangatho ethile. Ngenye, akukho ntengiso zebhanki eza kuvela kwiwebhsayithi yayo, eyaqala ukuqaliswa kwiTumblr.
"Ingundoqo yoshishino isitayela kunye nokuyila, kwaye andizange ndifune ukuphazamisa. Uninzi lwalo mzobo luvela kubuni kunye nobungqina bam, kwaye andingayi kubingelela ..."
Mariam Naficy:
Umzekelo wobuNkokeli bobuGcisa boMdala kunye noMsunguli woMhlaba weeNkcazo zeMakethe
Ngenxa yokunyuka nokuwa kwe-Eva.com ubuhle emva kwakhe, uNafficy wayenolwazi ngokuthengisa i-intanethi xa wayifumana ingcamango yokuCatshulwa. Ukuhamba kunye nentsapho yakhe ekukhuleni kwakhe iminyaka, uNaficy wabona imisebenzi ekhethekileyo yobugcisa eyenziwe kwaye yathengiswa ngabathengisi. Uphando lwakhe lwentengiso lwenzeka kwiminyaka emininzi njengoko umgaqo weMinted percolated. Ingcamango kaNaficy yayingumgca wokwenza ubugcisa be-indie bufumaneke kubathengi kwi-intanethi, kodwa ingqiqo yanda kwaze kwaba yilapho uNafficy ebuza,
"Ngaba ingqungquthela yokuqulunqa isakhiwo ingakha ikhampani ye-e-commerce ehlala ihlala kunye nabathengi bayo kuze kube phakade?"
Omnye walaba basomashishini basetyhini balandela indlela eyahlukeneyo yophando lweemarike , kwaye ngamnye wakhela impumelelo yawo ngokukwazi ukuba nolwazi olunzulu lwabathengi oluvela kwimibono.
Imithombo:
Bowie, R. (2015, Juni). Ukuqulunqa ubukhosi. Ukugcina indlu.
USherman, uL. (2012, Novemba 5). Ngaba umvangeli we-DIY u-Erica Domesek uMartennial uMarta? AdAge .
Lindenmayer, M. (2012, Oktobha 11). Ukukhuthaza Amantombazana ukuba abe Njineli: Hlangana neGoldie Blox. Forbes.
UMirikar, S. (2014, Disemba 24). I-GoldieBlox izama ukuzibonakalisa: Ngeli xesha ngaphandle kweBeastie Boys. Imfashini & Isitayela. I-New York Times