Ukucwangciswa okufanelekileyo kunokuthetha amawaka amaDola kwiPokhethi yakho
Kodwa, ukwenza ukuthengiswa akulula njengoko kubonakala.
Njengomrhwebi, ndakhele kwaye ndathengisa amashishini atandathu kuquka nenkampani yokuqasha imoto, indawo ezimbini zokugcina izithuthi, kunye nezitolo ezintathu zokuthengisa. Ngoku njengesithethi sezakhono zamazwe ngamazwe kunye nomcebisi wezentengiselwano , ndinceda abanye abanikazi bamashishini abancinci baphumelele kule mpu melelo. Nazi izicwangciso zam ezintlanu zokukunceda ukuphepha ukuthengiswa kweentengiso, ukudideka nokulahlekelwa yimali.
Iphutha 1: Akuyi kuCwangcisa phambili okanye Ukulinda ixesha elide ukuthengisa
Ukulinda ixesha elide, okanye ukucwangcisa kwangaphambili, kunokubangela ukuba abaninzi abanikazi boshishini baphoswe ngefestile. Kuthatha umyinge weminyaka emibili ukuya emine ukuthengisa ishishini elincinci. Ngoko ke, ukucwangcisa ixesha elide kukubalulekileyo kuyo nayiphi na intengiso yeentengiso. Ngokugcina iirekhodi ezihlaziyiweyo, imbali yenkcukacha ngokubanzi kunye neepotifoliyo ezithengayo ngesandla, ngamaxesha onke, iya kuhlawula isicwangciso sakho sokuhlawula. Awukwazi nje ukuba umthengi othe tye angaya kwi shishini lakho kwaye akunike umnikelo ongeke ukwazi ukuwenqaba.
Ucwangciso lwempumelelo luyi-misstep enkulu ngabadayisi. Nangona ungenawo umzukeli onesihlobo, usacinga nje ngecebo lokulandelana. Umntu "uphumelele" kufuneka ulungiselelwe impumelelo. Ukuba bakubona uhlambulule kwaye uqikelele oku kwithuba elithile kwaye akukhawulezi ukuba "ndithengele" ukuthengiswa, intengo yakho iya kuba phezulu.
Ukongeza kuloo ntembeko umthengi uya kuba nayo kuthengwa kwevenkile yokuthengisa xa bebona kukho isicwangciso sokuthengiswa kwaye asiqhubekanga ukuphelelwa yithemba.
Iphutha 2: Ukungafumani umntu ofanelekileyo ukumela iBhizinisi lakho
Ukufumana umthengisi ofanelekileyo kunye / okanye umcebisi ukukunceda uthengise ibhizinisi lakho kubalulekile kwimpumelelo yakho. Ngokuqhelekileyo abanikazi bezoshishino bahamba nomntu wokuqala abadibana nabo ukuba bahlule ishishini labo kwaye bafumane inkqubo. Oku kungakubiza ixesha kunye nemali ngexesha elide. Kwiinyanga ezimbalwa, awukwazi ukubona iziphumo kwaye kufuneka uqhubeke uphando kwakhona. Ukuthatha ixesha lokudliwano-ndlebe nabathengi abaninzi kunye nokukhangela isiphumo esiqinisekileyo sezinto ezilindelekileyo kuza kukuqalisa ekukholeni.
Ndasayina nomthengisi wokuqala ndathetha naye. Wabonakala njengomntu ofezekileyo ukuthengisa ibhizinisi lam. Emva koko, wayenemvelaphi ekuthengiseni kwaye yayiyinkampani yam, wayenobungane kwaye wayegqwesileyo kubo bonke beza ne-BIG yentengo yexabiso. Ngelishwa, kwakungenakulungile ukunyaniseka kuba wayecela kakhulu. Ngokuphakamisa intlawulo, wandifaka ukuba ndiyityine isivumelwano kodwa akazange athengise. Emva kweenyanga ezintandathu zachitha ngaphandle kokukhokela, ekugqibeleni ndagqiba ekubeni ndihambe. Ukufunda kwimpazamo yam, ndadliwano-ndlebe nabanye aba-12 abathengi ngaphambi kokusayina enye inkontileka.
Umthengisi omtsha wayenendlela engqinisisekileyo kwaye waqala ukuzisa kum khokelo kwinyanga yokuqala.
Iphutha 3: Ukucinga ukuba awunayo ukukhuthaza okanye ukuzithengisa
Ukucinga ukuba umthengisi uza kwenza wonke umsebenzi ekukhuthazeni ukuthengiswa kwakho kunokufa. Wena ungumgqugquzeli ongcono kwi shishini lakho. Ngubani owaziyo ukuba ibhizinisi lakho libhetele kuwe? Akukho bani okhuthazayo, onomdla kunye nolwazi malunga nebhizinisi lakho kunakho! Umthengisi unokufumana enye imisebenzi, kodwa uyaqhubeka nokukhuthaza.
Emva kokuba ndikhungatheke ukuba izikhokelo azizange ziphuhlise, ndaqonda ukuba kufuneka ndibe ngumgqugquzeli wezoshishino zam. Kodwa, inkohliso yayikukhuthaza ukuthengiswa ngaphandle kokukhipha kwindawo yam, isiseko samakhasimende kunye nabasebenzi bam. Ndiya kwenza njani loo nto? Ndifumanaphi abantu abaya kuba nomdla ekuthengeni uhlobo lwam ishishini?
Emva kokuba ndicinge ngeengcamango, ndafumanisa indlela yokwenza oku. Ukuqonda ukuba abahlobo bam abathengisayo bangenza udibaniso lokuqala nomntu owayenomdla ekuvuleni ivenkile yokuthengisa - ndaya kumthombo. Ndazibuza kwakhona umbuzo othi, "Yintoni eyenza abantu abathengisayo bathathe isenzo?" Imali! Ngoko ndahlala phantsi ndaza ndabhala ileta echaza isizathu sokuba ndifuna ukuthengisa ibhizinisi lam eliphumelelayo. Ndinike ibhonasi kubahlobo bam abathengisa ukuthumela umthengi. Ngokukhawuleza ifowuni yaqalisa ukukhala kunye nezinye izikhokelo zangena. Kwiiveki ezimbalwa, ndenze i-hype enjalo ukuba ngaba nabathengi abathathu abahlukeneyo ekusebenziseni ishishini ngexesha elinye.
I-Retail iyinkampani ebunzima - inzima kunokuba abantu bayayiqonda. Ngokunyanisekileyo, inani elithile isizathu sokuba umntu uthengise ivenkile yokuthengisa kukuba akusiyo, kungekhona ngenxa yokuba uyaphumelela. Ukucwangcisa ngakumbi ekuthengiseni kwakho, bhetele ixabiso oya kukwazi ukuyifumana. Gcina ukhumbule ukuba abaza kuba bathengi baya kukhankanya isizathu sokuba uthengise Isicwangciso sakho nesicwangciso sendawo kwaye oku kuya kuphelisa naluphi na ukwesaba. Kanye nje ngokuba uqalise ishishini lakho ngamandla, uthengise ngesicwangciso esinamandla ngokunjalo.
Ikhonkwane 4: Ukucela kakhulu okanye kakhulu kakhulu kwiBhizinisi
Ukubeka uphawu oluphezulu kakhulu okanye elingenangqiqo kwishishini kunokukhokelela kwisitalato esiphelo. Ukulindela ukufumana idola eliphezulu kwishishini elenza iincinci okanye akukho nzuzo nje ngokusebenzisa ingqondo embi yezoshishino. Cinga ngoshishino lwakho, amashishini afanayo, uqoqosho kunye nendawo yakho yemarike xa ixabiso lakho ishishini lokuthengisa.
Ngakolunye uhlangothi, ishishini elingenzi iirhafu lingenza kakuhle ngokuthengiswa kwezorhwebo. Olu hlobo lokuthengisa lungavelisa ukuhamba kwemali ngokukhawuleza kunye nokuthengwa okukhawulezayo. Abaninzi abanini beshishini abangazange baphenduke inzuzo, okanye baneengxaki zokuhamba kwemali, balahlekelwa eli thuba elihle. Ezinye izizathu abaziphosakeleyo ngenxa yokulahlekelwa kwamandla kunye / okanye ukukhuthaza okanye ngenxa yokuba abafuni ukuvuma ukunqotshwa okanye ukuhluleka. Khumbula ukuba yoshishino - ungakhathazeki ngokuyithatha. Khangela amathuba okhethekileyo kwi shishini lakho.
Enye impazamo kukuhlawula ishishini eliphantsi kakhulu. Ngokuqhelekileyo abanini bezoshishino baya kuhlawulela ishishini labo eliphantsi ngenxa yokuba bashushu, banesifo okanye bazange bafumane iingcebiso ezilungileyo. Yenza umsebenzi wesikolo kuqala! Mamela abadayisi kunye nabacebisi. Yenza uphando malunga nezinye iintengiso zezoshishino ngaphambi kokungena ngeenyawo zombini.
Iphutha 5: Ukuthengisa kumntu ongalunganga
Ukuthatha isipho sokuqala kungekhona ukukhetha ngokufanelekileyo. Oku akunokuthi kube yinto enikezelwa ngayo. Ukuthengisa ibhizinisi lakho kwi dollar ephezulu okanye kungekho mali phantsi kunye nekhontrakthi eyongezelelweyo kunokukhokelela ukuba ulahlekelwe yiyo yonke. Iintengiso zoshishino zihlala zihamba kakubi emva kokuba umnini omtsha athathe. Umnini omtsha angabikho namava oshishino, abe nomqondo ovaliweyo okanye ube ngumkhokeli ohluphekileyo. Uluhlu luqhubeka nokuqhubeka. Umnini wezoshishino ophumelelayo wenza ukuba kubonakale kulula, kodwa utshintshe ukuxuba kunye nenhlekelele inokuthi ibambe. Xa oku kwenzeka, umnini omtsha uphela ekuphumeni kweshishini kwaye ushiya umnikazi wangaphambili ebambe isikhwama esingenanto. Kubuhlungu ukuba ndibone ibhizinisi lisweleka emva kweminyaka yokuphumelela ngenxa yokungabikho kokugwetywa kwezorhwebo.
Hlola iindlela ozikhethayo kwaye wenze ukhetho oluhle kwixesha elide. Zibuze, ngaba lo mntu ungcono ukuthenga nokuqhuba ibhizinisi lam? Okanye, ngaba banokuqhagamshelana ngokukhawuleza kunye nabathengi bam kwaye bafunde indlela yokuthengisa ngokufanelekileyo? Xa kuthengiswa kweshishini njengoko kucetywayo, lenza ithuba elihle kubo bobabini beshishini kwaye impumelelo iyaqhubeka.
UDebbie Allen ngumlobi weeNgqungquthela ze-Selfless Self Promoters kunye ne-Skyrocketing Sales. Uye wabonakala kwi-Entrepreneur, Power Selling and Sales & Marketing.