Indlela yokwenza uhlalutyo lwe-SWOT kwi-Business yakho

by USusan Ward

Uhlalutyo lwe-SWOT Ngaba i-Swiss Army Knife yeZiko loCwangciso loShishino

Yintoni i-SWOT Analysis?

Uhlalutyo lwe-SWOT yinto elula yokucwangcisa efanisa amandla kunye nobuthathaka ngamathuba kunye nosongelo lokudala isicwangciso senzo.

Amandla kunye nobuthathaka bangaphakathi kumashishini okanye umntu uhlalutyulwa ngelixa amathuba kunye nosongelo bangaphandle.

Nangona uhlalutyo lwe-SWOT lungasetyenziselwa uphuhliso lwabantu, luyasetyenziswa ngokuqhelekileyo njengethuluzi locwangciso loshishino .

Ndibiza uhlalutyo lwe-SWOT kwi-Swiss ibutho lomkhosi locwangciso lwezoshishino kuba lunokusetyenziswa kwiinjongo ezininzi zokucwangcisa ezahlukeneyo. Amashishini amancinci , umzekelo, uhlalutyo lwe-SWOT lungasetyenziselwa:

indlela enokukhawuleza yokuhlolisisa imbono encinci yezoshishino
njenge-springboard yocwangciso loshishino lonyaka
njengesiseko sesicwangciso senkqubo yokuthengisa
njengesiqalo sokucwangciswa kwemicimbi yoshishino
njengesixhobo sokubandakanya abasebenzi / abasebenzi kwicwangciso loshishino - umz: ukuxazulula iingxaki ezithile okanye ukufikelela kwiinjongo zoshishino
njengesixhobo sokuvavanya malunga nendlela olawula ngayo abasebenzi okanye ukuqhuba ishishini lakho

Indlela yokwenza uhlalutyo lwe-SWOT

1) Lungiselela itafile njengaleyo ubonayo ekupheleni kweli nqaku.

2) Gcwalisa iibhokisi, ngokuhambelana nenjongo ethile yokuhlalutya kwe-SWOT yakho.

3) Emva kokuba uphelelwe itafile, yisebenzise ukwenza isicwangciso okanye isicwangciso esenza ukuba ishishini lakho likhuphisane.

Ndiyathanda ukusebenzisa le mibuzo njengesikhokelo sokucinga / ingxoxo:

Ngaba amandla avulwa namathuba?
Sinokuguqula njani ubuthathaka kwizinto ezinamandla?
Yintoni esimele siyenze ukuyisebenzisa ngamathuba?
Sinokuyithintela njani ingxaki yokusongela?

Ungalibali ukubhala iimpendulo kule mibuzo phantsi!

Njengoko uza kubona kwi- SWOT Exemple , ndiyakuthanda ukubhala phantsi kwenjongo yohlalutyo lwam lwe-SWOT ukunceda ndihlale ngigxile kwaye ndifake icandelo elifutshane lemiphumo ekugqibeleni elixelela isinyathelo esilandelayo okanye amanyathelo.

Ezinye izibonelo ze-SWOT

Utitshala woThengisa uluhlu oluncinane lwe-SWOT uhlalutyo lweenkampani ezibonakalayo ezifana ne-Amazon, Yahoo, Nike kunye ne-Apple.

(Qaphela ukuba ezi zihlalutyo ze-SWOT ziyi-summary of these companies, not Analytical SWOT ezijolise kwimpembelelo ethile yezoshishino, njengoko kwenza am.)

Iingcebiso ze-SWOT Analysis

Soloko ukhetha injongo ethile yohlalutyo lwe-SWOT yakho. Ngaphandle koko, uya kuphelisa nje ngeqela lezinto eziqhelekileyo ezingayi kunika nayiphi na isilathiso sesicwangciso sesenzo.

Qaphela ukuba uhlalutyo lwe-SWOT yinkqubo yokuzimela; Amaqela ahlukeneyo abantu angaya kwiingcamango ezahlukeneyo ze-SWOT malunga nenjongo efanayo okanye umntu ongenamntu unokuza nokuhlalutya nge-SWOT eyahlukeneyo kwisihloko esifanayo ngexesha elinye.

Ngenxa yesi sizathu, uhlalutyo lwe-SWOT alukho-konke kwaye luphela-sonke isicwangciso soshishino; kulunge njengendawo yokuqala yokucwangcisa amashishini amancinci kunye / okanye asetyenziswe ngokubambisana nezinye izixhobo zokucwangcisa ishishini, ezifana nohlalutyo lwe-PEST "olunokukunceda ukuba ungazibali izinto ezingaphandle, ezifana nemigaqo emitsha karhulumente, okanye utshintsho lwezobuchwepheshe kwishishini lakho "xa ukhangela amathuba kunye nosongelo.

Ezinye izixhobo zokucwangcisa ishishini onokufisa ukusebenzisa ngazo kunye nokuhlalutya kwe-SWOT ziquka uhlalutyo lweCore Competency, ( definition ) kunye nohlalutyo lwe-USP ( inkcazo ).

Imvelaphi yohlalutyo lwe-SWOT

Ukudalwa kwe-SWOT uhlalutyo kudlalwa kuAlbert S. Humphrey owayekhokela iphrojekthi ephando esekelwe kwiinkampani zase-United States ze Fortune 500 kuma-1960s ukuya ku-1970 kwi-University yaseStanford. Oku kunjalo, umcimbi weengxoxo. Ukufumana ulwazi olungakumbi ngemvelaphi ye-SWOT, funda iMbali ye-SWOT Analysis.

Nasi umzekelo we-SWOT Analysis ye shishini elincinci .