Amashishini amancinci angaba neentsebenzo ezingundoqo
Ubungcali obukhulu becala ukuba yintoni ibhizinisi elenza kakuhle ukuba lihluke kwamanye amashishini.
Oku kuyinkcazo ecacileyo ngokubanzi. Nangona kunjalo, inkcazo ebanzi iyimfuneko njengoko ixesha lihamba ekusebenziseni ngokubanzi kwaye lisetyenziswe kumashishini abo bonke ubungakanani. Inqobo yenkcazo isetyenziswa kuphela kumashishini amakhulu.
Umvelaphi woKhuphiswano oluPhambili
Umgaqo wobuchule obuphambili buvela njengendlela esekelwe kwimithombo yesicwangciso soqhagamshelwano; le ngcamango yaqala ngokuziswa nguCK
Prahalad noGary Hamel. Kwi -Comprehensive Core ye-Corporation (1990), bachaza ubuchule benkqonkqo njengento enokwenza iqumrhu elinokuthi likwazi kakuhle elihlangabezana nezimo ezintathu:
1. Unika iingenelo zabathengi;
2. Akulula kubakhuphiswano ukuxelisa;
3. Unokuxhaswa ngokubanzi kwiimveliso ezininzi kunye neemarike.
Kuyacaca ukuba, inkcazo enzulu yenkxaso yesiseko ayibandakanyi amashishini amancinci, njengoko baninzi abanako ukuhlangabezana nemeko yesithathu.
Inkcazo ebandakanya kakhulu
Ngethamsanqa, ngokugqithiseleyo kwexesha, ingqiqo yekhono lobungakanani iguqukile. Zonke iinkcazo, nangona kunjalo, zibandakanya umgaqo wokuxhamla.
Inkcazelo ekhoyo yangoku yekhono lobungakanani "iya kuba yimpumelelo yamandla okanye amandla anikezelwe yinkampani enika ithuba lokuncintisana ngaphezu koontanga lwayo kunye negalelo ekuphumeleleni kwangexesha elide." Ubunzima bobuchule bunzima kumashishini athathisanayo ukuba aphindiwe.
Qaphela ukuba igama elithi "ingundoqo" alichazi ubuninzi; ishishini linokuba nolwazi olungaphezulu kweyodwa.
Amashishini aphumelelayo athambeke ukuba abe neenkcukacha ezilandelayo ezilandelayo:
- Umgangatho
- Inkonzo eyenzelwe
- Xabiso
- Ezintsha
- Ukuthengisa
Imizekelo yezo shishino eziMandla oPhambili
I-Walmart - i-Walmart yinkonzo enkulu yokuthengisa ivenkile yehlabathi kwihlabathi, kunye neentengiso zehlabathi ezingaphezu kwe-480 billion dollar ngo-2017.
Le nkampani inobutyebi obungaphezu kwe-11 000 kwihlabathi jikelele. Ubungcali obuphambili beWalmart bubandakanya:
- Amandla okuthenga amakhulu - i-Walmart's mantra "ngamaxabiso aphantsi kwansuku zonke". Ukuququzelela le nto isebenzisa amandla ayo okuthenga amakhulu ekugxininisa abaphakeli ukuba baqhube iindleko zokuthengisa.
- Ulawulo lwe-chain management - i-Walmart ihamba phambili kuyo yonke imiba yolawulo lokunikezela ngeenkonzo . Inomnatha omkhulu weendawo zokusabalalisa kwaye ihlaziye ukuthengwa, imisebenzi, ukuhanjiswa, kunye nokudibanisa kwinkqubo efanelekileyo kakhulu yokulawulwa kwempahla , okubangela ukugcinwa kwempahla engcono kwiivenkile kunye neendleko eziphantsi (ezidluliselwa kubathengi). I-Walmart yaba negalelo ekuphuhlisweni kwe- Universal Code Code (ikhowudi ye-bar), kwaye yayiyinkampani yokuqala ukuyifezekisa ngokubanzi kwiinkampani ukuqokelela nokuhlalutya idatha kwiindawo ezigcinwa ngabanye.
I-Apple Inc - i-Apple yinkampani enkulu kunazo zonke kwiimali zentengiso. Enyanisweni, ukuba i-Apple yayilizwe kwaye ixabiso layo lemarike liguqulelwe kwi-GDP yayiza kuba yi-20 yelizwe elikhulu kunazo zonke emhlabeni. Unabasebenzi abangaphezulu kwe-100,000 emhlabeni wonke kwaye ivelise i-R7 230 billion kwiingeniso ngo-2017. I-Apple inezakhono eziphambili kakhulu:
- Innovation - i-Apple inomlando omdala wokuphuhlisa iimveliso zeteknoloji eziyingqayizivele kunye nezobugcisa, kubandakanya ikhompyutha ye-Mac, i-iPod, i-iPhone, i-iPad, i-Apple TV kunye ne-Apple Watch. Abasunguli be-Apple Steve Jobs kunye noSteve Wozniak bavelise i-Apple 1 ngowe-1976 baza bahlakulela i-Apple Macintosh kunye nezinye izinto zobuchwepheshe zobuguquko. Nangona akuyiyo inkampani yokuqala ukuphuhlisa umkhiqizo omtsha, ngokuqhelekileyo unako ukuthabatha umkhiqizo omtsha, unjineli ngendlela ekhethekileyo, kwaye wenze kube yimpumelelo enkulu yorhwebo (umzekelo, ukukhutshwa I-iPhone ibulale ngokutsha ukuthengiswa kwezixhobo ze-Blackberry kwiminyaka embalwa).
- Ukuqaphela kweBhanki - abalandeli bee-Apple iimveliso bahlala bethembeke kakhulu kwi-brand. NgokukaMorgan Stanley, i-iPhone ye-Apple ine-92% yezinga lokugcinwa kohlobo lwe-brand, ngo-2017, ukubetha i-Samsung kuma-77 ekhulwini kwaye i-LG ibe ngama-59 ekhulwini. Akuqhelekanga ukuba abathengi balayishe iiyure okanye iintsuku kwi-iPhone entsha okanye enye i-Apple yokukhishwa kwemveliso. Abaninzi abalandeli base-Apple bathengisa ukukhutshwa kokutsha kwe-iPhone, nokuba ngaba imodeli yabo yangoku ingaphantsi komnyaka ubudala. I-Apple ine-brand loyalty kwintsipho yonkampani yonke indawo.
- Ukuthengisa - i-Apple ngumqhubi onokuqhubekayo weebhaso zokuthengisa ukugqwesa. Ifilosofi yokuthengisa i-Apple igxininise ukuqonda iimfuno zomthengi, igxininise ekwakhiweni kwemveliso emveliso kodwa enembile kunye nezixhobo ezisebenza kakuhle kunye kunye kwaye zihlala zigxininisa uphawu.
I-Costco - i-Costco yinkampani enkulu yokugcina indawo yobulungu. Ngama-dore angaphezulu kwama-740 emhlabeni jikelele nangaphezulu kwama-dollar ayizigidi eziyi-100 kwiirhwebo ngonyaka, i-Costco iyazikhusela ezi zinto zilandelayo:
- Ukuthengwa kwabathengi - kunye nokuthunyelwa kwayo kwamahhala kunye nenqubomgomo yokubuyisela engalinganiyo i-Costco idume ngenkonzo yabathengi bayo.
- Ixabiso - Ixabiso le- Costco ephezulu, ixabiso lokuthengisa elincinci livumela ukuba lihlawule amaxabiso aphantsi kakhulu kwiintlobo ezahlukeneyo zeemveliso (eqinisweni, ukusebenzisa i-Costco njengenkohlakalo enkulu).
- Ukuqashelwa kwabasebenzi - I-Costco iyaziwa ngokunyamekela abasebenzi bayo ngokuhlawula umvuzo wokuphila kunye nokubonelela ngezibonelelo. Umyinge wezinga lokungena ngonyaka kunyaka wokuqashwa ungaphantsi kweesithandathu.
Eyaziwayo njenge: Ukhuphiswano oluKhulu, ukuPhumelela okuKhe.
Imizekelo: Ibhizinisi linakho zonke iintlobo ezahlukeneyo zobungcali, njengokwenza umgangatho ophezulu ekuthengiseni, inkonzo yabathengi, okanye izibonelelo zabasebenzi.