Uluhlu oluPhambili lokuThengiswa kokuXhaswa kwabanikazi bamashishini amancinci

by Alyssa Gregory

Njengomnini-shishini lomncinci, kusenokwenzeka ukuba sele ufumene amandla oonondaba njengentengiso yokuthengisa. Ukuthengiswa kweendaba zentlalo ngokubanzi kuchitha ixesha elide kunokuba lutyalo-mali lwemali ngelixa likwazi ukufikelela inani elikhulu labantu, okwenza kube ngumsebenzi othengisayo wokuthengisa umnini-shishini omncinci. Ngokusekelwe kuloo nto kunye nezinye izinto ezininzi, siyazi ukuba kutheni imithombo yeendaba yoluntu yintsika yeso nawuphi na umnini-shishini omncinci ofuna ukufikelela kubathengi bamanje kunye nabaxhamli bezobudlelwane (ethemba) ukukhokelela ekuthengiseni okwandisiweyo.

Kodwa i-media yoluntu ngokwayo ayisebenzisekanga ngaphandle kwendlela yesibini yokuthengisa ukuyibuyisela. Ukuba awunayo imilinganiselo ehambelanayo, ekhethekileyo, enomdla neyomsebenzi ukwabelana kwiiprojethi zakho zentlalo yoluntu, ulahlekile esi sikhephe, kwaye unakho ukubuyela kwimilayezo yemiyalezo yokuthengisa, oqinisekileyo ukuyivala bakho balandeli. Yilapho ukuthengiswa komxholo kungena khona.

01 - Funda Ukuthengisa Kwenziwe Kuphi

I-Content Marketing Institute ichaza ukuthengiswa kokuqukethwe njenge: "Indlela yokuthengisa yokucwangcisa ijolise ekudaleni nasekuhambiseni umxholo oxabisekileyo, ochaphazelekayo, ohambelana nokutsala kunye nokugcina abaphulaphuli abachazwe ngokucacileyo-kwaye ekugqibeleni, baqhube isenzo sabathengi abanenzuzo." Ngoko oko kuthetha ukuthini? Kuthetha ukuba ukuthengiswa komxholo kukwaziyo ukuba ngubani ozama ukufikelela (abajolise kubaphulaphuli), oko ufuna ukuba benze (iinjongo), nokudala umxholo obakhokelayo ukuba bathathe isenzo (isicwangciso soqulatho).

Kukho izinto ezibini ezibalulekileyo ezenza ukuthengiswa kokuqukethwe ithuluzi lokuthengisa elisebenzayo kukuba: umxholo okhethekileyo kunye nesicwangciso esikuhlakulela ukufumana umxholo wakho phambi kwabantu abaninzi kubantu ababhekiselele kubo. Ukuba le nto ingumxholo omtsha kuwe, thatha ixesha lokufunda nge-primer ephezulu kakhulu ekuthengiseni okubhaliweyo kwi-Forbes. Kuya kukunika isiseko ofuna ukuyilandela kulo lonke uluhlu lokutshekisha ngempumelelo.

02 - Cacisa iinjongo zakho zokuThengiswa koQhagamshelwano

Kwicandelo elingentla, sichaze ukuba inxalenye yokumaketha kokuqukethwe ukwazi oko ufuna ukuba abaphulaphuli bakho benze emva kokuba bafunde umxholo owenzela kubo. Ezi ziinjongo zakho zokuthengisa iimxholo kwaye kufuneka uzifumanise phambi kokuba uqale ukudala umxholo. Ngoba? Ngenxa yokuba ngaphandle kwesizathu esicacileyo sokuba kutheni usebenzisa ukuthengiswa kokuqukethwe kunye neziphumo ofuna ukuzibona ekupheleni, uchitha nje ixesha lakho.

Iinjongo zakho zovavanyo lwenkcazo yakho yokubambisa ziya kuchaza kwi shishini lakho nento ofuna ukuyifeza. Unokuba ukhangele indlela yokuthetha nabathengi bakho abakhona okanye uvuselele ubudlelwane nabathengi abaza kubakho. Mhlawumbi usebenzisa ubugcisa bokubambisa ukuze wakhe uluhlu lwakho lokuthengisa nge-imeyile. Mhlawumbi usebenzisa ubugcisa bokubambisa ukuze wakhe uluhlu lwakho lokuthengisa nge-imeyile. Okanye, mhlawumbi uceba ukusebenzisa ukuthengiswa kokuqukethwe ukukhuthaza ukuthembeka kwekampani yakho. Sebenzisa ezi zixhobo zokubeka izixhobo ukufumanisa kakuhle iinjongo zakho.

03 - Cwangcisa ukuhamba okuQinisekayo kokuQinisekisa

Ngoku ukuba uyazi ukuba uzama ukufezekisa ukuthengiswa komxholo, lixesha lokuthetha ngohlobo lomxholo oya kudala. Kukho ezininzi iintlobo zomxholo ongasetyenziselwa ukufikelela kubaphulaphuli abahlukeneyo. Nazi ezimbalwa ukucinga ngazo:

Iibhulogi
IiVideos
Infographics
eBooks
Ucwaningo lwezinto
Amaphepha amhlophe
Iipodcasts
Imifanekiso
Imiyalezo ye-imeyile
Ukushicilelwa kweendaba

Njengoko unokubona kwiluhlu, umxholo wakho unokuthatha iifom ezininzi. Gcina ukhumbule ukuba ngokuqinisekileyo akudingeki ukuba wenze umxholo kuzo zonke iindidi. Zama enye okanye ezimbini ukuze uqalise.

Kungakhathaliseki uhlobo lomxholo oyikhethayo, khumbula ukuba yonke umxholo wakho kufuneka ube nefanelekileyo, inomdla, inokuthatha inxaxheba kwaye inolwazi. Kwaye kufuneka kuhambisane. Oko kuthetha ukuba kufuneka ubeke ishedyuli yokudala umxholo omtsha rhoqo kwaye unamathele kuwo. Amanye amashishini kunye nezinye iintlobo zomxholo, oku kungathetha yonke imihla, ngelixa kwabanye kungathetha kanye kanye ngeveki okanye kwanye kwinyanga. Thatha ixesha lokufumanisa oko kwenzeka ngokwenene kwinkqubo.

04 - Musa ukulibala malunga ne-SEO

Xa kuziwa ekudaleni umxholo ofikelela kwabaphulaphuli bakho ngempumelelo, ukuphuculwa kwenjini ye-injini (SEO) idlala indima ebalulekileyo. Ngendlela elula, i-SEO yinkqubo yokusebenzisa amagama angundoqo kumxholo wakho oya kunceda iinjinjini zifunyenwe xa ezi zinto zinyathelo zingena kwi-search. Isiqendu ngasinye somxholo oyilwayo kufuneka sichaze igama elingundoqo. Le nqaku e-Inc. ichaza indlela yokukhetha amagama angundoqo e-SEO.

Nangona ufuna ukuba umxholo wakho ube ligxininiso elingundoqo kwaye ufunyenwe ekutshweni, awufanele uvumele i-SEO icala le-equation trump ukuba luncedo lomxholo wakho. Ukuba udala umxholo oquka amagama akho okhethiweyo njengenjongo yakho ephambili, akunakuze ihlangabezane neminye imigaqo efunekayo yokuthengisa umxholo. Qinisekisa ukuba udala umxholo oya kuhambelana, othabathayo, onokuthatha inxaxheba, kunye nolwazi olujoliswe kubaphulaphuli bakho bokuqala, ngoko unako ukulungiselela kwi-SEO emva kokuba kwenziwe.

05 - Khetha iiCandelo leeNzululwazi zokuHlaliswa kweNtlalo

Imidiya yoluntu kufuneka ibe phezulu kwoluhlu lwakho xa kuziwa kokuxelela umxholo wakho. Oku akuthethi, nangona kunjalo, ukuba ufuna ukuba khona kuyo yonke intanethi yentlalo apho. Yazi ukuba yeyiphi inqanaba lesiphakamiso sentlalo kwaye ukhethe kuphela amanethiwekhi afanelekileyo kwishishini lakho kunye nomxholo wakho. Eli nqaku kwi-Buffer liya kukunceda ukhethe iqonga elifanelekileyo loluntu kwishishini lakho.

Enye indlela yokukhetha iqonga elifanelekileyo loluntu kukuqwalasela umxholo wakho. Isiqulatho esifana nemifanekiso kunye ne-infographics ebonakalayo ebonakalayo yinto enxulumene neenethiwekhi ezifana nePinterest kunye ne-Instagram. Izixhumanisi zezithuba zeblogi zinomxholo obalaseleyo ukwabelana nge-Twitter, ngelixa amaphepha amhlophe kunye nezifundo zecala zilungele ukwabelana kwi-LinkedIn. Ziquka ukuhlukana kweziphi iziqulatho zomxholo ezabelwana ngazo xa uqala ukucwangcisa ukusabalalisa.

06 - Yenza iqhinga lokuthengisa i-imeyile

I-imeyile yokuthengisa ayikho indlela yokulungisa ngokukhawuleza kokuxelela umxholo wakho kuba kuthatha ixesha lokwakha uluhlu lwe-email oluthile lokuthengisa, kodwa lunokusebenza ngempumelelo ngexesha.

Ngaphandle kweendaba zentlalo kunye nokuthengiswa kwe-imeyili, ungalibali ngezinye iindlela zokwabelana ngomxholo wakho njengokuthumela kwiindawo zokuhlala kunye nokukhangisa. Gwema ukucinga ngomxholo wakho njengento "yokusebenzisa ixesha elilodwa." Unokwabelana ngamaxesha amaninzi ngeendlela ezahlukeneyo kwiindlela ezininzi kwixesha elide. Enyanisweni, ngokuphindaphindiweyo uyabelana ngayo, kuya kusebenza ngakumbi.

07 - Sebenzisa ixesha-Ukugcina izixhobo zokuThengiswa koKutya

Imveliso ibalulekile kubanini bamashishini abancinci, kwaye ngenhlanhla, kukho ezininzi izixhobo ezikhoyo eziya kukunceda uhlalutye imizamo yakho yokuthengisa. Kukho izixhobo zokucwangcisa umxholo, ukuphanda umxholo, ukulinganisa umxholo wakho kunye nokwabelana ngomxholo. Kukho izixhobo eziza kukunceda ubhale umxholo wakho. Khangela olu uluhlu lwezixhobo zokuthengisa ezisuka kwiCharata ukuze ubone ukuba uphume ntoni ukuze uncede.

Kancinci, nakhu izixhobo ezimbalwa zokuthengisa okufuneka uqale ngazo:

Umxholo wokuqukethwe: Evernote okanye Trello
Ukuphuhliswa kokuqukethwe: Ukhuseleko okanye i-Skyword
Ukuhanjiswa kwezenhlalakahle: iHootSuite okanye iBuff
Ukuthengisa i-imeyile: I- MailChimp okanye uQhagamshelwano olungunaphakade

Isilumkiso esisodwa xa kuziwa kwizixhobo akufumani ukuba sibandakanyeke kunye ne-hype ngokujikeleza zonke izixhobo zakutshanje kunye ezinkulu. Le yindlela ekhawulezayo "yokutshisa ithuluzi lokuvelisa." Gcinana nezixhobo eziye zadlula ixesha kwaye unika inzuzo enkulu kwiimfuno zakho ezithile, kwaye unike amathuluzi amatsha kunye namabala athile ukubonisa ubungqina babo nabanye abasebenzisi ngaphambi kokuba ungene.

08 - Ukulinganisa ukusebenza koQhagamshelwano lwakho

Xa unesinjini sakho somxholo sisendaweni, kukho enye isinyathelo esibalulekileyo esele sishiywa ngoku: ukuvavanya umxholo wakho kunye nokusebenza kwayo. Oku kuthetha ukuba kufuneka uqokelele iimitha zamanzi kwimithombo eyahlukeneyo ukuze uqale ukuqonda ukuba bangaphi abantu ababukele umxholo wakho, wabelane ngomxholo wakho, baxhamla nomxholo wakho (okt, uklikha ikhonkco), kwaye wenza ukuthenga.

Inkqubo yokuhlaziya iimetriki zakho ingadla ixesha xa uqala ukuqala rhoqo xa ufuna ingxelo, ngoko ndincoma ukusebenzisa isicwangciso esilungisiweyo ophinda rhoqo ngenyanga ukuze ubone indlela umxholo wakho owenza ngayo. Oku kuya kukunceda uqhathanise iziphumo zakho ngexesha. Esi sikhokelo kumatriki amathementi yendawo yokuthengisa indawo enokuqala.

Isinyathelo esilandelayo sibandakanya isicwangciso sokumaketha esithintela zonke ezi nyathelo. Hlola olu luhlu lweemifanekiso ze-17 zokuthengisa iziqulatho ukuze uqalise. Emva koko, ukuze ufumane amanye amathiphu kunye nezixhobo, kwaye ujonge izicwangciso zokuthengisa zokubambisa ezi-150 ezisuka kwi-Contest.