Xa abathengi basebenzisa iinjongo zokukhangela ukuze bafumane umkhiqizo okanye inkonzo, bahlala besesigxina sokuqokelela ulwazi kwaye banokukhala ngokukhawuleza ekufuneni ukuthenga.
Abantu abahamba ngqo ngqo kwiGroupon bafuna iindleko ezintsha zokuzama okanye sele sele benze isigqibo sokuba bafuna ukuthenga kwaye bafuna ingxaki efanelekileyo.
Izandi ezilula ngoku kude, kunene? Yakha ikampu yekhuphoni, vumela ukuba ivule, kwaye ibhoom - abathengi abasheshayo. Ngelishwa, i-Groupon ayikho into elula kwaye kufuneka ubeke ingqwalasela eninzi kumkhankaso wokuthengisa weGroupon njengoko unokwenza nayiphi na isicwangciso esithile sokuphuhlisa. Ukuba awuyiyo, kwaye wenze nje ikwikhuphoni kwi-sly, ungaphetha ukulahlekelwa yimali eninzi.
Yintoni i-Groupon?
I-Groupon yinkqubo yokukhangisa ejoliswe kakhulu ekukhonzeni iimarike zendawo. Amashishini angasebenzisa iGroupon ukukhuthaza zabo izaphulelo (iivawutsha) zeenkonzo kunye nemveliso. I-Groupon inceda ukuququzelela ukudibanisa phakathi kwamashishini ekukhangela abathengi kunye nabathengi befuna iikhathalo.
Oku kukudibanisa okukhulu kunokuba uthembele kwi-Google search ukuze ufumane igama ngeli shishini lakho kuba i-Google ibonisa kuphela oko ifuna kwimiphumo yendawo kwaye ukubeka ngokufanelekileyo ngokufunayo kufuna ixesha elininzi kunye nomzamo kwaye akukho naso isiqinisekiso sakho kwisayithi ziya kuboniswa kwiphepha elilodwa.
Kodwa i-Groupon iya kubonisa bonke abasebenzisi kwisayithi yabo kwisethi ethile yemigqaliselo yokuphenya kwaye ukuba yakho iyafana, isikhangiso sakho siza kubonisa. Kungcono - unokudala kunye nokulawula iiprojekthi zamaphephandaba ezentlalo kwaye ufumane amakhuphonti akho aqaphele nangona ungenayo iwebhusayithi. Yiyiphi, andiyicebisi - bonke abanikazi boshishino kufuneka babe newebhusayithi yephepha elilodwa ukukhonza njengeendlela zokuqinisekisa ukuba ishishini livumelekile.
Ngokomzekelo, i-Google ikhowudi ye-zip 'yezifundo zokugibela ihashe' kwaye i-Google ikhetha oko ifuna ukuba uyibonayo kwaye kungekhona into ekufunekayo kuyo. I-Groupon iya kwenza ngcono abathengi kuba ukukhangela izifundo zokugibela kuya kuhlanjululwa yinto umsebenzisi ayigqibo ngayo kwaye ayiyi-algorithm yentengiso.
Phantse zandile kakuhle ukuba zinyani, kwaye ngokunyanisekileyo, kunjalo.
I-Groupon isebenza njani?
I-Groupon ilungele ngqo - unikezela i-deal, iqokelela imali egameni lakho xa ikhonkco lenziwe, iGroupon ithatha iipesenti ezingamashumi amahlanu ukuchithwa phezulu, kwaye ufumana enye indawo. Okubalulekileyo, iGroupon ngumntu ophakathi ofuna ukuxhuma kunye nabantu abaza kuthenga iinkonzo kunye nemveliso kuba abantu abaninzi bathenga kuwe imali ethe xaxa i-Groupon yenza. Akunjalo nakwiGoogle ohluke ngokupheleleyo (kunye neyona nto ebanzi) ajenda kunye neenjongo kunye nabangenakho inkuthazo yokukhuthaza iwebhusayithi yakho yonke (ngaphandle kokuba uhlawula iintengiso kwi-Google.)
Ngokucacileyo apha indlela iGroupon isebenza ngayo:
- Bhalisa.
- Nika isigqebhezana okanye usebenzise.
- Abantu bathenga kwaye bahlawule ngeGroupon.
- I-Groupon iqokelela imali, ithatha i-(enkulu, inqununu)
- Ukunika abanye.
I-Model yeBhizinisi yeGroupon - Enkulu yeGroupon, Akunjalo kakhulu kumnini-shishini
Ngokutsho kwe-Statista.com, imodeli yoshishino yeGroupon isebenza ngokucacileyo kakuhle, ubuncinane kwi-Groupon, eyabakho imali engama-3,119.52 yezigidi ngonyaka ka-2015 apho i-$ 2,047.74 yezigidi ezixhomekeke kwimarike yabathengi e-US.
Nazi ezinye iinombolo ezimbini zokufumana umdla:
- Ixabiso lentengo nganye kwiqhosha elijongene no-2015 laliyi-$ 76;
- Abantu abayizigidi ezingama-20.66 bavakashela iGroupon nyanga zonke (ngoJanuwari 2016).
Idatha yezoqoqosho ezintle ibonisa ukuba umzekelo wezolimo weGroupon usebenza kakuhle kwiinkampani kunye nokuba abathengi basendle malunga neGroupon, kodwa ngaphambi kokuba ujabule, khumbula ukuba isizathu sokuba i-Groupon iphumelele kakhulu kukuba iyakuthanda imfuno zayo kuqala, ngoko umxhasi , kwaye kakhulu (efile) ekugqibeleni, wena, umnini-shishini umcimbi. I-Groupon isebenzisa amashishini ukufezekisa iinjongo zabo ezixhomekeke kubathengi-kwaye wena, njengomnini-shishini, ungumthengi wabo oyintloko.
Ama-coupons akho ukuya kwi-Groupon afana nolwalamano nabathengisi benkampani yesithathu kunye ne-Amazon: i-Amazon ifuna ukuba amabhizinisi asebenzise i-Amazon brand ukunyusa iimpahla zabo, kwaye ngenxa yokuba ama-Amazon enza imali evela kuma- Amazon athengisa .
I-Groupon ifuna ukuba amashishini asebenzise iinkonzo zabo kuba ngaphandle kwamashishini anikezela amakhuphoni.
Kutheni Kufuneka Ukhangelwe Ngokunyamekela kwiqela leqela
I-Groupon inikeza amakhuphoni / izaphulelo ezivela ku-50% ukuya kwi-90% kwixabiso eliqhelekileyo nantoni na eyenziwa. I-Groupon ithatha i-50% yengeniso kuyo yonke into. Nasi umzekelo:
Masithi uhlawulisa i-$ 100 ukuze unike izifundo zokugibela ihashe ezizimele. Ngama-50% ukusuka kwisilinganiso sakho esiqhelekileyo, uya kuba uthengisa izifundo zakho kwi-$ 50 kwi-Groupon abathengi. Kodwa awuyi kuyenza i-$ 50, uza kwenza i-$ 25 kuphela kuloo mali kuba iGroupon ithatha isiqingatha.
Ukuba inkontili efanayo yaqhutywa ngo-90%, uya kuba uthengisa izifundo zakho zokugibela i-$ 5 nganye!
Kwiimeko ezibandakanya ukuthengisa iimpahla, unokuphelisa ngokulula ukulahlekelwa yimali ngenxa yokuba ixabiso lentengo linikezelwa kwaye i-Groupon ithathe iinqununu zayo, unako ukwenza ngokwaneleyo ukugubungela indleko yento ekuthengiswayo.
Kwakhona kubaluleke kakhulu ukuba uqaphele ukuba iGroupon ithatha i-50% enkulu yokucima yonke into oyisebenzisayo - kungekhona enye. Thengisa izaphulelo eziyi-100 kwaye ziya kuthatha i-50% nganye.
Ukujongana Neziphumo Zokufuna Abadlali beCommpon
Nangona i-Groupon igxila kwiwebhusayithi yabo ukuba abantu abangama-91% abathengisa i-Groupon baya kubuya kwishishini kamva ukwenzela ukuthenga okongeziweyo, ezo zibalo zivakaliswa yiminye imithombo echaza ukuba uninzi lwamashishini abasebenzisa isikhalazo seGroupon kumakhasimende athile.
Abathengi be-Groupon bahlala befuna ukuthengwa kwe-coupon ngaphandle kweenjongo zokuqhubeka bebuyela kwimveliso okanye iinkonzo ezingakumbi (oko kukuthi, ukuxuba, ukucola, ukutya, njl.) Kukhulu ukuba ufuna ixesha, kodwa akufanelekanga ukuba ufuna abantu ukuba babhalisele iinkonzo eziqhubekayo.
Esikhundleni sokunikela isifundo esisodwa (okanye inkonzo) kwisaphulelo esinzulu, unokuzama ukuhlula idibanti yakho ngendlela efuna abantu ukuba banike ngaphezu kweyodwa. Umzekelo, ukuba unika igitare okanye izifundo zobugcisa, endaweni yokunikezela isigqithiso esigcwele isigxina, ukwahlule phakathi kweeseshoni ezimbini. Ngaloo ndlela abantu abathenga isigqebhezana baya kufuna ukuzame kabini ukuba bafumane i-akhawunti yabo ngokupheleleyo kwaye oko kunokwaneleyo ukuba baqinisekise ukuba izifundo kunye nawe ziyamnandi kwaye kufuneka zibhalisele ezinye izifundo.
Qinisekisa ukuba uquka izithintelo zokulawula indlela abantu abangasebenzisa ngayo amaqhinga abo. Nazi imimiselo embalwa yeemeko ezivumela ukuba ishishini lilawule ukuhamba kwamakhasimende amatsha ukuze bonke bangabonakali kanye kanye:
- Ixabiso lokuphromotha liphela emva kweentsuku ezingama-120 emva kokuthenga.
- Inani elihlawulwayo alipheli.
- Abathengi abatsha kuphela. Ukufunwa kuyadingeka.
- Ubhaliso olufunekayo.
- Umda 1 ngomntu, unokuthenga enye eyongezelelweyo njengesipho.
- Umlinganiselo wokutyelela ngo-1.
Ukumisela imida kwinani leefowuni ezithengisiweyo kubalulekile nakakhulu kumashishini amancinci ukuze uqiniseke ukuba uya kukwazi ukusingatha ukunyuka kwamakhasimende amatsha kunye neemfuno zeenkonzo zakho. Ngoxa uphando ngeenkcukacha zeli nqaku ndabona ubugcisa bendawo kunye nezitolo zengcweti ezinikela ngeefowuni zeprojekthi yeeramics. Ibhishini lithengise iivawutsha ezingaphezu kwe-300 kunye nombono wam wokuqala ukuba umhlaba ungumthengi womama ne-pop ekungena kuyo ukuphatha abantu abangama-300 abonisa konke ngokukhawuleza?
Ngaphantsi
I-Groupon yindawo ekhangelekileyo yokukhangisa ekusebenzeni kwayo, inegama elihle phakathi kwabathengi, kwaye kulula kubabanini boshishino ukuba baqalise ukusebenzisa, nangona kunjalo, ukulula kunye negunya likaGroupon akufanele lixhomekeke ekukhuliseni ishishini lakho.
Kwixesha elifutshane, i-Groupon (kunye neziza ezifanayo) zingaba yindlela enamandla kwaye ephumelelayo yokuvelisa isicwangciso esitsha soshishino lakho, kodwa ukuba awuyiqapheli ekucwangceni indlela oya kubakhohlisa ngayo ixabiso eliphambili kwezo zikhokelela ekugqibeleni ulahlekelwe imali eninzi kunokuba uyifumana.