Kwaye, kwakuyikati, zonke izinto, eziphefumlelweyo.
U-Ron Levi, umsunguli kunye ne-COO ye-DOGTV, uthi: "Ndandisoloko ndishiya ikati yam, uCharlie, ikhaya elilodwa kwimihla ngemihla, kwaye wayebonakala engonwabanga ngayo. "Ndaziva ndi netyala, kodwa ndacinga ukuba, 'Andikho imini yonke, kodwa i-TV iyona.'" Nangona uCharlie engazange anomdla kwiintetho zemidlalo okanye emidlalweni, "wasabela ngokukhawuleza" xa kukho iintlanzi okanye iintaka -krini.
I-bulb yokukhanya yahamba. Le nto ingaba yindlela efanelekileyo yokufumana izilwanyana eziluncedo xa zisele ekhaya - inethiwekhi ye-24/7 igcwele umxholo weekati kunye nezinja. KuLevi, loo mbono ibonakala ngathi ayikho-brainier, kodwa abatyali-mali babengenalo inzondelelo efanayo.
I-Pivot kwiInja
Ekugqibeleni wafumana umdla xa wayebeka ingcamango yakhe kwiJasmine Group, enye yeenkampani ezinkulu kwi-Israel. Kwaye emva nje kokuhlangana kwabo kokuqala, uLevi kunye nabatyala-mali bakhe bathetha ukwenza utshintsho olukhulu. Uphando lubonise ukuba abanikazi bekati badla bazive benetyala elikhulu ekushiyeleni izilwanyana zabo ngasemva, kuba banomuvo wokuthi iikati azinjengezidingo njengenja. Ngoko banquma ukwenza itrekhi enye yezilwanyana, egxininise kuphela kwizinja.
Kwakuyinye inyathelo. Inyathelo lesibini lalingenayo i-cable operators ukuba ithwale ishaneli kunye nabathengi ukuba bayiguqule-kwaye wayesazi ukuba kwakuza kuthatha okungaphezulu nje kweengqungquthela ukuba izilwanyana ziya kuphendulwa kweli nqana.
Ngoko wachitha iminyaka emithathu nesigqi esilandelayo efunda uphando kwiiyunivesithi ezijikeleze ihlabathi, ezama ukuqonda umbono, ukuva nokuziphatha kweenja. Wayeqhuba isifundo sakhe kunye neYunivesithi yaseTufts, ukufaka ikhamera yezokhuseleko kunye nokuhlola imisebenzi kwiindawo zokuhlala ezingama-38 ukuqonda indlela ezifuywayo ezazisabela ngazo zonke iintlobo zezinto ezijoliswe kwizinja.
Wafika kwizifundo kunye nemibuzo waza wabashiya iimpendulo.
Uthi: "Sifunde okuninzi," utsho. "Ngoku sinokutsho ngokuqinisekileyo ukuba siyingcali ezikhokelayo zehlabathi ngendlela yokudala inqaku kwizinja."
Media Buzz
Exhotywe ngale ngcaciso, i-DOGTV yaqalisa umhlaba wonke kwi-DirectTV ngo-2013. Ukususela ekuhambeni, kwakuyihloko eshushu eTV. Imikhosi yemiboniso yasebusuku yasebusuku yayineentsuku zentsimi kunye namahlaya malunga nenethiwekhi entsha, u-Ellen DeGeneres, yathetha, kunye neengxelo zeendaba zobusuku zazibuhlungu.
Kodwa ngelixa abantu abaninzi bekhawuleza ukugcoba ngokumnandi kule ngqungquthela, eso sigaba seminyaka e-R & D sanikela uLevi iimpawu ezazifuna ukubonisa ukuba oku kwakungekho gimmick. Ingqwalaselo edibeneyo kunye nophando lwangempela lwamnceda uLevi ukhusele iindleko zakhe ezilandelayo. "Ngenhlanhla, abatyali-mali abaninzi babone amandla kwi-DOGTV," utsho. Uthotho lweNxibelelwano lwenza utyalo-mali olucwangcisiweyo kwinkampani, kwaye waba ngumxhasi omncinci wecandelo. Ukususela ngo-2010, inkampani ikhulise malunga needola ezingama-20.
Namhlanje inethwekhi ithathwa kumazwe angama-14, kwaye ifumaneke kwiimitha ezigidi ezingama-45 e-US kuphela. Umxholo ulungele ukuphumula okanye ukuvuselela inja (kunye nabalingane babo), kunye neeprogram ezidutshulwa kwindlela yokujonga inja.
3 Izifundo kwabanye abaSomashishini:
Ngombono wokwazi ukubukela emva kwento eyathatha ukuguqula i-DOGTV kwingcamango ibe yi-business dollar, uLevi unikeza ezi ngcebiso kumashishini athile:
Isifundo 1: Yilungele ixesha elide. ULevi uthi kungakhathaliseki ukuba yintoni imbono yakho yezoshishino, ukunyamezela kubalulekile ukwenza ukuba akunakwenzeka kwaye kwenzeke. Umsunguli kunye ne-COO ye-DOGTV baxelele i-Balance ukuba wayehambahamba ngeengcamango "zethelevishini kwizinja" iminyaka, kwaye kunzima ukufumana abatyali-mali ukuba bamthathe ngokungathí sina:
"Ngexesha elingazange ndiqiniseke ukuba le ngcamango yayiza kwenzeka, kwaye ndacinga, 'Kuthiwani ukuba wonke umntu ulungile kwaye le nto ayiyiyo?' Ngenhlanhla, kungekhona ukuyeka ukuhlawulelwa ekugqibeleni. Kodwa kuthatha ixesha elininzi nokunyamezela okukhulu, kunye nokuthanda, ukwenza iphupha liyenze. "
Isifundo 2: Awukwazi ukumisela ishishini kuphela. ULevi, kunye neqela lakhe, batyala ixesha elininzi lokwakha ubudlelwane. Yaye uthi ingcinga yakho yezoshishino iya kufuna ukuzibophelela kwexesha elide ukwazi abantu kubucandelo lakho.
Ithimba lethu lichithe ixesha elide ekwakheni ubudlelwane obufanelekileyo ukuze iguqule i-DOGTV ibe yinyani kwaye ibe yimpumelelo, "kuchaza. "Siye sathetha noComcast, umzekelo, iminyaka embalwa, ngaphambi kokugqitywa nabo."
Isifundo 3: Yiba nokholo kwingcamango yakho. ULevi uthi xa i-DOGTV iqalile kuqala ngo-2012, yaba yihlazo kwi-tv yasebusuku-ukusuka kwiConan ukuya kwi-Letterman, ukusuka eLeno ukuya kwi-Fallon. Ekuqaleni, abantu kunye nabezindaba basabela kwishishini lakhe njengentlanzi okanye i-gimmick. Kodwa kwiminyaka emihlanu kamva, ngoku bathatyathwa kakhulu. Umsunguli we-DOGTV ugcina ngokuqinisekileyo ukuba ukuba ingcinga yakho yebhizinisi isebenza, gcinana nayo:
"Ngenxa yokuba isebenza ngokukhawuleza, ngenxa yenzululwazi emva kwayo, abantu bayaqonda ngoku ukuba isitya esilungiselelwe iinjini sinokuphucula ukuziphatha kunye nenhlalakahle xa ikhaya lodwa. okwenene, kwaye isombulula ingxaki eyona nto, nangona abantu behleka kuqala kuwe, kungekudala baya kuwufumana. "