Ezi zinto "zithandwa kakhulu, i-tsokolate engenamacala-ntliziyo" iiphulo liye laphumelela kakhulu ngabenzi abaninzi be-candy e-United States ukuba abantu abazange bayeke ukucinga ukuba iikhalori ezimbalwa zithetha ukuba zihlawulela ngaphantsi ukuba zigcine iinkampani zamehlo abamnyama.
Ngaphambi kokulahla umkhiqizo ohamba ngezantsi, zama i-New Spin
Ukuba imveliso ayithengisi kakuhle, kukho isizathu. Usenokuba uphazamise imfuno yayo, uyixabise kakhulu kakhulu ukuba ukhuphisane, okanye uzama ukuyithengisa kwimarike engafanelekanga. Kodwa iimbono ezininzi kunye nemveliso ayiphumeleli ngenxa yezinto ezimbi, ezinganeleyo, okanye iimpazamo zokuthengisa ezingalunganga ezinokusombulula ngokulula ngendlela entsha kunye ntsha. Ukuqala ukususela kunye nomkhiqizo omtsha uthatha ugqozi, ixesha kunye nemali. Ngaphambi kokuba ubuyele kwisikwere esinye, cinga nje ngomthengisi uze uzibuze: "Ngaba ndingayongeza umoya kwi-chocolate yami?"
Ukubeka i-Spin kwi-Costrocketing Costs
Ukuba kuthengiswa kweentengiso kuba ufuna ukuphakamisa amaxabiso akho, qwalasela ukwenza into ekugqityiweyo ekungenakwenzekayo-unokunyaniseka ngemfuno yakho yokwandisa ixabiso-isicwangciso esisebenzela uBen noJerry.
I-popular, i-premium brand ice cream, uBen noJerry , ithengiswa kuphela kwiibhanki ezincinci ngesizathu.
Ngenxa yeendleko zezithako zabo eziphezulu, bekungeke kwenzeke ukuba bathengise i-gallon yesiqingatha ngaphantsi kweedola ezili-10 - into eninzi abathengi bayayifumana. Ngo-2009, xa iindleko zezithako zanda, abakhuphiswano, kuquka i-Haagen-Daz, baqala ukunciphisa inani lemveliso kwii-ounces eziyi-16 (i-pint yangempela) ukuya kuma-ounces ayi-14, ngelixa ugcina intengo efanayo.
Olu tshintsho lwenziwe ngaphandle kokukwazisa abathengi, kwaye ngendlela enokukhohlisa, kwaye uBen noJerry baqaphela ngokukhawuleza. Esikhundleni sokunciphisa iiphini zabo, babambe umzuzu ukuba babhikishe obala ukuba awukwazi ukubiza ii-ounces ezili-14 kwi-pint kwaye wabhenca amaqhinga ahlambulukileyo enkampani. Xa uBen noJerry ekugqibeleni bephakanyisile amaxabiso abo, ukuthengisa akuzange kudibanise.
Ukuthengiswa Ngomntu Ogqithisiweyo
Umsebenzi wokuthengisa ngezizathu ezahlukeneyo, kodwa nanko uqikelele ukuhlawula ukuthengisa ukuze ushicize iimveliso ezihamba ngokukhawuleza zisushelweni. Ngexesha loqoqosho, abathengi baqwalasela ngokugqithiseleyo apho iidola zabo behamba kunye nokuthengisa kungabikho ngokwaneleyo ukuba bafumane amakhadi abo ekwereta. Kodwa xa udibanisa ixabiso lentengo kunye ne-visual aid ukuze ukwandise ixabiso le nto ungayifumana kulula ukuvala le nto.
Beka umgangatho ophezulu, intengo ephezulu ethengiswayo kwimveliso engaphantsi kwexabiso. Ukuba uqhuba ishishini le- e-yorhwebo , unokongeza iibarti zecala ezibonisa "imveliso engaphantsi" kwiindleko ezifanayo. Abantu baya kuqwalasela intengo yokuthengisa njengento ebalulekileyo xa bebona ukuba imali elinganayo yintengo ehlayo yeemveliso ezincinci.
I-Strange Bedfellow Spins
Uthengiso lwaMnu. Ukufumana ukuthengiswa kwempahla yokugcina umbane kwakunamandla.
Kwindlela yokumaketha ngokuqhosha, endaweni yokuhlaziya uMnu ucocekileyo ucocekileyo, iProctor kunye neGamble bongezelela Ukufumana iphunga kuMnu.
Ukuthengiswa - I-Minute Last Spin
Abathengisi be-Internet be-Savvy bayazi ukuba "ukuthengiswa" yindlela enye yokuhambisa iimveliso. Ngaba uke wathenga into ethile kwi-intanethi kuphela ukuba uhlangabezane ne-popup ebonisa enye into ongayithanda? Lo mkhuba ubizwa ngokuthi "ukuthengiswa."
I- pizza ye- intanethi ku-intanethi kwaye uya kubuzwa ukuba ufuna isaladi, i-dessert, okanye i-sodas. I-oda esuka kwi-Amazon kwaye iboniswe yintoni enye imveliso efana nabantu abathanda. Ukuthengiswa kwakhona kunokubonakala kwiindawo zokuhlola ivenkile ngoku xa ubuzwa ukuba ufuna ukufaka isandla kwisibambiso, okanye nakwizinto ezicwangciswe ngokufanelekileyo kwirejista ukukhohlisa.
Njengokuba nawuphi na umthengisi uza kukuxelela, ukubekwa komzimba kwanoma yiphi into esitolo (ukufikelela ekude kwinqanaba le-shelf) lingenza okanye liphule umkhiqizo.
Yaye intshayelelo yayo ibalulekile. Ukuba abathengi bengathengi into ethile, bonise into entsha malunga nomkhiqizo - ukusetyenziswa okusha, ixabiso elitsha, okanye ukulinikela kwisiboniso esitsha.
Entsha kwaye Ephuculwe
Ukutsha kunye nokuphuculwa yinkemba ehlangene kabini. Abathengi bavame ukwenza amahlaya malunga nokuba kutheni inkampani kufuneka iphucule imveliso ukuba yenziwe ngokufanelekileyo okokuqala. Kwaye, abantu abaninzi banqamla utshintsho okanye nokuba utshintsho olubonakalayo kwiimveliso zabo ezizithandayo.
Ngo-Apreli 23, 1985, iNkampani-Coca-Cola yashiya imveliso yayo yasekuqaleni yeCokeke kwaye yaqalisa "iNew Coke." Abalandeli bakaLoyal Coke bathukuthele, bazondayo "intsha kunye nephuculweyo" kunye neentengiso eziye zanyuka. NgoJulayi 11, ngaphantsi kweenyanga ezintathu emva koko, imveliso yokuqala yabuyiswa njenge "Coke Classic."
Inkampani yeCoca-Cola yafunda isifundo esibalulekileyo. Ngoku, kunokuba unikezele "iinguqulelo ezintsha kunye eziphuculweyo" ezikushiya inguqu endala yomkhiqizo, zongeza i-new spin kwimveliso ephumelelayo -I-Coke ngoku ivela kwiindidi ezahlukeneyo (kunye ne-lime, cherry, i-vanilla yongezwa), kunye neentlobo ezihlukeneyo, kodwa azinasilawuli kunye nemigangatho yazo.
Inqaku elithandekayo kukuba isigqibo sokuqala sokuthengisa ukuyeka iCocke (Classic) yabangela ukuba abantu baqalise ukukhusela amatyala kunye nokuthengisa ngexabiso elithengileyo, ininzi yotywala ngexesha lexesha lokuxhatshazwa. Xa bebuyisa "into abantu abayifunayo", baba ngamaqhawe kunye neentengo zeCokeke zafikelela kwixesha eliphakamileyo.
Imveliso ihluleka ngenxa yezizathu ezininzi - ezinye ziingcamango ezingalunganga ukuba akukho mveliso yokuthengisa inokuwunqoba (umzekelo, umvundla onobungozi, indlela yokuphila enempilo yokwenza imfucuza, ungalokothi ubeke kakuhle kunye nabathengi kwaye waphumelela ngokukhawuleza.) Kodwa ukuba ngcamango enkulu, unokufuna nje ukufumana ikampu yokukhangisa engcono okanye indlela yokuthengisa ukukhaba ezithengiswayo.