Mhlawumbi umzekelo omkhulu kwi-brick ye-Brick ne-Mortar ishishini nguWal-Mart, umthengisi welizwe elinamazwe angaphezu kwama-4000 kwiivenkile ezingama-28.
I-Wal-Mart Supercenter eqhelekileyo inama-200,000-foot feet of space. UWal-Mart unabasebenzi abangaphezulu kwezigidi ezi-2 emhlabeni jikelele kunye no-$ 400 billion kwiintengiso zonyaka. Ukongeza ekubeni ngumthengisi omkhulu kwihlabathi, kwi-US Wal-Mart yintengiso enkulu kunazo zonke, umthengisi wesibini owona mkhulu kunabo bonke, kunye neyesithathu enkulu kwiivenkile zokuthengisa.
Ukufunwa kweziThengwa zokuThengwa
Izitishi zokuthenga ezithengiswayo zibonakala ngokugqithisileyo "kwezitena kunye nomdaka". Ngokwakhiwa kwendlela yeendlela ezihamba phambili phakathi kwee-1950, iindawo ezinkulu zeevenkile zaba yi-meccas ezithengisayo kwizigidi zabathengi abaphakathi-base-United States.
Ekuqaleni, iivenkile ezinkulu zesebe kunye neenqwelo zesizwe zakha iindawo zokugcina izakhiwo, ezizodwa ezizodwa ezifana ne-Home Depot, I-Best Buy, njl. Ukuhamba-kwindawo yokuthengisa, ekugqibeleni kwafika kwindawo yokuzalisa indawo ekuqaleni kwe-2000 e-US, malunga neenyawo ezingama-46 indawo yokuthengisa ngomntu ngamnye - ephakamileyo elandelayo yi-UK, eneenyawo ezili-9 zomntu ngamnye.
Umcebisi wezeThengisi uHoward Davidowitz uqikelele ukuba inxalenye engama-1200 aseMelika ivenkile zokuthengisa izakuvalwa kwisithuba seminyaka eyi-15 ukuya kwe-20.
Ukunyuka kwama-Amazon
Ukongeza kwi-intanethi yokuthengiswa kweentengiso, ukufika kwe-intanethi abathengisi ababenzileyo baye benza ukungena kwiinkampani ezininzi zamatye nezitya, ezifana neebhanki, i-electronics, ukuthengiswa kwincwadi, kunye nokuthengiswa kwezinto ezomileyo.
Umzekelo owaziwa kakhulu ngowama-Amazon, owaqala njengomthengisi wencwadi ye-intanethi ngo-1994 kwaye ngo-2015 unamaxabiso angama-75% ekuthengiseni i- ebook kunye ne-50% yazo zonke iincwadi ezithengiswa nge-intanethi. I-bigstore yamakhonkco ayenokuchaphazelekayo yi-Amazon yokulawula - iMida ye-Borders efakwe kwi-bankruptcy ngo-2011 ishiya iBares & Noble njengeyona nto yashiya i-Retailseller e-United States. I-Amazon ikhuphisana kakhulu kwiindawo ezininzi zokuthengisa kunye namashishini ezitena kunye namathambo afana ne-Wal-Mart, Target, kunye ne-Best Buy, kwaye kulindeleke ukuba ifake i-$ 100 yezigidigidi ngokuthengisa ngo-2015.
Kufuneka kuphawulwe ukuba ngelixa i-Amazon ingumthengisi ogciniweyo igcina izakhiwo ezinkulu zetena kunye nezomhlaba, ezibandakanya amaziko angundoqo angama-150 okuhambisa indawo, ukusingatha ukulungiswa, ukuhanjiswa kunye nokubuyiselwa kweemveliso ezithengiswa ngekhompyutha. Ngo-2015, i-Amazon yavula ukuhamba kwayo-kwindawo yokuthengisa yokuthengisa kunye nokulahla kwi-University of Purdue University.
Akukho Bhizinisi Lonke Ongahamba Ngayo
Amashishini afanelekileyo anesabelo sabo sokungaphumeleli okubonakalayo xa bezama ukungena kwimarike ethile yokuthengisa. Ukuthengwa kwe-intanethi yindlela ekhethekileyo-ngexesha le-dot-com boom yama-1990, kwakukho iinzame zokuzama ukuqala ukungena kwimarike yokuthengisa nge-intanethi.
Izona zidumileyo ziyi-Webvan, eyaye yachithwa ngonyaka ka-2001 emva kokuxabiswa ngaphezu kweeRandi 4.8 zeebhiliyoni zeedola ngeli xesha linikelo lomntu wokuqala (IPO) ngo-1999.
Ekubuyiseleni, ukungaphumeleli kweentengiso zokuthengiswa kwe-intanethi kwakungenasisiseko kwaye kugqithise impendulo enkulu yeentengo zentengiso-isidingo sokuhlola umkhiqizo phambi komntu ngaphambi kokuthenga. Uninzi lwabantu lukhetha ukuhlolisisa umkhiqizo wabo, inyama, njl. Ngokutsha kunye nokunquma ngaphambi kokuthenga.
Kwezinye iimpahla ezifana nezambatho okanye i-electronics abathengi be-savvy bavame ukuhlolisisa umkhiqizo kwisitolo sokuthengisa ngaphambi kokuyalela kwi-intanethi (ukubonisa indawo) kunye nokusebenzisa amanqaku aphantsi anikezelwa ngabathengisi njenge-Amazon abangenayo iindleko eziphezulu zokugcina indawo yokuthengisa.
Ngelixa kubakho ukuthengisa okubonakalayo kunye nokwandayo kwi-intanethi kubathengisi abaninzi abafana ne-Wal-Mart, Target, i-Home Depot, njl.
usenza uninzi lwazo lwentengiso kwizitishi zabo zetena kunye nezidaka. Ngo-2014 ukuthengiswa kwintengiso kwi-intanethi kubanjwe kuphela kwi-2.5% ye-Wal-Mart yokuthengiswa kweentlawulo ezingama-482 zeebhiliyoni.
Kwamanye amashishini afana neebhanki, abaninzi abathengi bakhetha ukuqhuba ishishini labo kwi-intanethi. Nangona kunjalo, ezininzi iintlobo zokuthengiselana ezifana nezicelo zemboleko kunye neengcebiso zezezimali ezixhamla ekusebenzisaneni ubuso nobuso kwaye zisoloko ziqhutyelwa kwiivenkile zamasebe.