Njengazo nayiphi na ishishini, kwi-Intanethi okanye ngaphandle kwe-intanethi, kufuneka ufumane iimveliso ezifanelekileyo kunye neenkonzo zokuthengisa kwi-market target. Kodwa ukwenza oko, kwaye wenze ubomi obukhulu njengomrhwebi-ntanethi, ufuna isicwangciso esilungileyo sokuthengisa kunye namaqhinga.
Ukuba unomtsha kumashishini okanye ungazi kakhulu malunga nokufikelela kumakhasimende kwi-Intanethi, kuya kunceda ukuhamba ngeendlela ezimbalwa zokuthengisa ezithengisa izakhono ozifunayo ukuba uthathe indlela yakho kwinqanaba elilandelayo.
Ezinye zezakhono oya kuzodinga ukuphuhlisa ziquka:
- Ukuphuculwa kweenjini zokusesha , okukuvumela ukuba uqhube i-traffic free kwiwebhusayithi yakho ngokubeka amanqanaba aphakamileyo (kumaphepha ambalwa okuqala) kwiinjine zokukhangela; ngakumbi iGoogle.
- Ukuthengiswa kweendaba ezentlalo. Wonke umntu usebenzisana nakwiintanethi ezifana ne-Facebook kunye ne-Twitter kule mihla-kunye nethemba kunye nabathengi bafuna amabhizinisi (afana neyakho) adibanisa nala manxibelelwano.
- Bhatala ngekhowudi yokuthengisa. Xa usenza uphando lweGoogle kukho uluhlu lweentengiso ezihlawulwayo ezibonakala ngqo phantsi kwebhokisi lokutshitshisa, ngaphezu kweziphumo ze "organic" ozifumanayo nge-SEO esemgangathweni (jonga ngasentla). Ezi zihlawulelo ezihlawulwe zizikhangiso ze-PPC ezidalwe ngabathengisi. Ungakwazi ukuqhuba iintengiso apha.
- Ukuthengiswa kwevidiyo okuye kubaluleke kakhulu kuba abasebenzisi abaninzi be-intanethi badla inani elinyukayo levidiyo. Iimvumi zokuthengisa zingaba yinxalenye ebalulekileyo kuyo nayiphi na inzame yokuthengisa i-intanethi.
Iikhosi zokuThengisa iiNtengiso ze-Intanethi zifanelekile ukujonga okufutshane
Ngenhlanhla, kukho iindleko ezincinci kunye neenkokhelo zokuthengisa nge-intanethi ezifumaneka kwi-intanethi ngemibutho ehloniphekileyo ukukunika umlenze phezulu.
1. I-Google Digital Workshop
I-Google Digital Workshop yinkqubo yokuthengisa i-intanethi inikeza inkqubo epheleleyo kunye namacandelo athengisa ukuthengisa kwedijithali, ukuthengiswa kwe- imeyile , ukwakha ubukho bewebhu, ukuthengiswa kweenjini zentengiso, ukuthengwa kwee-intengiso, intengiso yoluntu, ukuthengiswa kwempahla (kubalulekile kule mihla xa uninzi lwabantu luza iwebhu kwitheyibhile okanye kwi-smartphone), nangaphezulu.
Ijoliswe kumntu oqalayo, kwaye ikhululekile ngokupheleleyo. Kwaye unokuqinisekiswa ukuba unenjongo yokuthengisa abanye.
2. IYunivesithi yasePCC
Le khosi yokuthengisa ngokukhulula kwi-intanethi inikezwa yi-WordStream, inkampani ye-PPC. Akumangalisi ukuba bagxininise kwiPPC kunye nezakhono zentengiso ye-digital. Kodwa leyo inzuzo kuwe njengePCC yinxalenye ebalulekileyo yenkqubo ekhoyo yokuthengisa kwi-intanethi. Uza kufunda indlela yokuvelisa izikhokelo, ukuvavanya iintengiso, ukwandisa amaphepha okufika, ukwandisa amazinga okuguqula, kunye nokunye.
3. Inkambo yokuThengiswa kweDis Digital
Ngeli khosi lokuthengisa nge-intanethi ukusuka kwi-HubSpot Academy (enikezelwa kwi-Udemy), uya kufumana iiseshoni ezingama-38 kwi-digital marketing-konke okukhululekile. Izihloko ezibandakanyiweyo ziquka ukukhokela, ukubloga , i-SEO, kunye nokunye. Xa uphumelela kwinkqubo unokuthatha uviwo kwaye ufumane isatifikethi esisemthethweni.
4. I-Facebook Blueprint Certification
I-Facebook ingaba yindleko ephantsi neendleko zokufumana imilayezo yakho yokuthengisa phambi kwamathuba akho kunye nabathengi . Ba landela imveliso kunye nenkampani abayithandayo-kwaye abantu bayamkela ukuthengisa kwi-Facebook.
Emva koko, kukho abasebenzisi abangaphezu kweebhiliyoni ezijikelezayo kwihlabathi.
I-Facebook Blueprint Certification ye-intanethi yokuthengiswa kwe-intanethi ikunceda ufunde indlela yokucwangcisa nokwandisa iiprojekthi kwi-Facebook, kwakunye ne-Instagram kunye nezinye iinkonzo kunye neenkonzo ezinxulumene. Yeyazimahla.
5. I-Social Media I-Quickstarter Digital Marketing Course
Kule khosi yokuthengisa kwi-intanethi ukusuka kwiNxibelelwano oluQheleleyo, uya kufumana zonke izinto zokungena kunye nokuphuma kwii-tactics ze-Facebook, i-YouTube, i-Pinterest, iblogging, nokunye. Kwaye iiprogram zenzelwe abaqalayo kwi-intengiso ye-intanethi-cinga nje nge-Social Media 101, ngokugxininisa ekudibaniseni iindaba zentlalo kunye nokuthengisa nge-imeyile ukwenzela ukuba uqhubele phambili kunye nokuthengisa .
Amanyathelo alandelayo
Unokuziva unxunguphekisile konke okufuneka ufunde ukukwenza oku kuninzi kwithuba lokuthengisa i-intanethi yakho kwi-intanethi. Kodwa ngokwenene awukho ukhetho kodwa ukufumana kunye nenkqubo-apho uya kufumana khona abathengi bakho abaza kuba.
Iindaba ezilungileyo kukuba kukho ininzi yezifundo zokuthengisa kwi-intanethi kwi-intanethi ukwenzela ukuba ufike kwizantya ngexesha. Unokufunda izakhono uze uziphumeze kwishishini lakho ngokukhawuleza kwaye ngokufanelekileyo uze ubone iinqununu zakho, ukuthengisa kunye neenzuzo zikhula.