Ukuba utyunjwa ngexesha, nanko inkqubela yokuhlaselwa kworhwebo.
Ufuna ukuqala ishishini lakho, kodwa awunaso ixesha elide. Akukho nkxalabo-nantsi inkambo yokuhlaselwa kworhwebo oya kukufumana uqalise ngendlela elungileyo apha, okwangoku.
Iincwadi Zasekuqaleni Zonke Eziza Kubanika Abashishini:
Uyenzile uphando lwakho? Nangona iiblogi kunye neengxelo zendaba zinamacebiso amaninzi kubanini-zorhwebo, incwadi encinane-ukufunda iyakulungiselela indlela eya phambili.
Nazi iincwadi ezimbalwa ezifanelwe indawo kwiphepha lakho leencwadi:
- I-Business Model Generation yincwadi enhle kakhulu ephula phantsi iinkcukacha ze-nitty zokuziphatha ezicwangcisiweyo zorhwebo elincinci elincinci.
- Ukususela ekulawuleni ixesha lakho kangcono ukugqithisa yonke into oyifumanayo okanye eyakhayoyo, uTim Ferriss 'othengisayo othengisayo.
- Uhambo lukaPelly Slim oluvela kwiCubicle Nation luhlolisisa zombini ubunzima bokuthabatha ukunyuka kunye namanyathelo abalulekileyo ukuba uthathe ngaphambi kokuba uqalise ishishini lakho.
- Umsebenzi we-Cal Newport oMkhulu kakhulu kufuneka ufundele abo basomashishini abaphazamiseka lula okanye bahendwe ukuba batyelele iinqanawa kwiprojekthi engekho ngokukhawuleza ukufumana ukulandelelana okukhulu. Umgaqo-siseko wencwadi yakhe ugxile ekubalukeleni kokudala iibhloko ezininzi zexesha lokuzigxininisa emsebenzini obaluleke kakhulu kwimpumelelo yakho-kwaye ukuba xa wenzayo, uya kuba neyona ndlela iphumelele kakhulu ngexesha lakho.
- UBen Horowitz, umbhali onobuchule, oosomashishini kunye nomtyalo-mali wabhala incwadi ye-seminal, I-Hard Thing malunga nokwenza izinto ezinzima njengento ekugqibeleni yonke into awayeyifunde ngayo ukwakha amashishini xa kungekho sixazululo esilula-yinkqubo enkulu yokuhlaselwa kwamashishini kuwo wonke umntu.
Isicwangciso soShishino
Akukho xesha, utsho?
Yikholwa okanye cha, isicwangciso soshishino sinokuthi sijikeleze. I-primer efikelelekayo ngokubhala isicwangciso seshishini, iSicwangciso soShishino seSinye siphendulela inkqubo ebangelisayo kwinqanaba lamanyathelo amanyathelo alula kunye namaphepha okusebenzela. Ingaba ufuna ukudala isicwangciso seshishini esipheleleyo okanye uhlaziya imbono yokuqalisa ngaphandle kweyodwa - le ncwadi ibalulekileyo ekucwangciseni nasekufakeni izicwangciso zakho.
Ukuba ufuna ukutshala ixesha kwisicwangciso seshishini esipheleleyo, nantsi inkcazo kuwo onke amanyathelo oza kuyidinga ukuba ubhale isicwangciso sakho seshishini, kunye nexesha elifanelekileyo kunye neengcebiso.
Eminye kwizicwangciso zoshishino.
Yakha iPrototype
Ukukhuselwa yiyona nto ibalulekileyo kwinqanaba loshishino. Ikuvumela ukuba uvavanye ukuba ngaba umbono wakho awunakwenzeka.
Injongo yemveliso elungileyo (MVP), kwi-"Lean Startup" iplanethi, kukuvavanya i-hypothesis yebhizinisi ngokusebenzisa imodeli ekhutshwe ngokukhawuleza yemveliso enokuthengiswa ngokukhawuleza kwaye ingahlawulezi.
Imizekelo ye-MVP iquka i-Zappos, eyokuqala, ethatha iifoto zezicathulo kwiivenkile zendawo, zithunyelwe kwi-intanethi kwaye zathenga izicathulo ezitolo kwaye zithumela ngaphandle endaweni yokwakha i-inventory enkulu. I-Groupon nayo iqalise ngenguqu elula kakhulu ye-imeyile ye-imeyli ye-deal day-itekisi ye-PDF kunye ne-WordPress site ukuqala.
Ngakumbi
Kwaye "ukutyikitya" akukhona nje ngeengubo ezenza iimveliso zenyama. Iprototype ingaba iwebhusayithi elula emele ibhizinisi lakho elizayo oyisebenzisayo ukuqokelela iidilesi ze-imeyile kumaqela anomdla. Ukuba ulandela i-niche ethile efana nefashoni okanye ukupheka, unokucinga ukuba wenze iblogi eya kukunceda ufumane oku kulandelayo. Isigaba sokukhuphaza ngokuphathelele ukuthatha umbono wakho webhishini nokwenza okoqobo ukuvavanya ukuba ngaba abathengi bangempela bayaluma.
Yiza ngeMantra elula
Ingqiqo ecacileyo yolwazi oluxeliweyo kumaqabane akho kunye neengqesho ezinokuthi zenze ixesha elide ekuncedeni abantu "bafumane" umbono wakho. Ukuba ufuna ukukhawulezisa indlela yakho yokuphumelela, kubaluleke kakhulu ukuba unendlela ecacileyo yokucacisa isisombululo sakho sexabiso .
Ukuqalisa isiqalo uGuy Kawasaki uncoma ukuza nge-mantra elula, mhlawumbi amagama amathathu okanye ngaphantsi, okuchaza ngokucacileyo iimpawu zakho eziphambili. Eminye imizekelo ayinike yona:
- Wendy's: "Ukutya okukhawulezayo"
- FedEx: "Uxolo lwengqondo"
- I-Nike: "Ukusebenza okusemgangathweni kwezemidlalo"
- UGuy Kawasaki: "Ukuxhobisa abasomashishini"
Ingcebiso engakumbi yeGuy Kawasaki yokuqalisa ngokukhawuleza.