Kwiinkcukacha ezininzi zamashishini ezentlalo zamuva, i-LinkedIn iphakathi kweendawo eziphezulu zokuphucula ukuqashelwa kwempawu, ngakumbi kwiiNgcali zezoRhwebo (B2B) iingcali. Amashishini oshishino kunye nabaqeqeshi bayaqaphela ixabiso leNtengiso ye-LinkedIn kule nkalo, kunye nakweminye imiba yokwenza uphawu.
Yaye ixesha lilonke .
Nazi iindlela ezinhlanu ongasebenzisa i-LinkedIn ekwakheni ityhi yebhizinisi lakho.
I-Alternative Alternative yoThutho lokuThengisa iMveliso
Kwiminyaka edlulileyo, ukunyuswa kwemveliso kuthetha ukuthengiswa nge-imeyile , ukushicilelwa kweendaba kunye neentengiso zebhanki. Hayi kwakhona. Ngombulelo kwi-LinkedIn, iinkampani ze-B2B, ngokukodwa, zineqonga elisebenza njengomthengisi onemveliso yolwazi olutsha kumacandelo anomdla (umz. Ibhlogi, abathengi, abeendaba, njl).
Ukongezelela, amashishini amaninzi abonisa ukuzithemba kwi-LinkedIn ukuqaliswa kwemveliso kunokuba i-Facebook kunye ne-Twitter efanayo, nangona ukuba iinqununu ezimbini zokugqibela zithandwa kakhulu kubantu bonke.
2. Ukuqeshwa kweTalente eNtsha kwenziwa lula
Mhlawumbi into engeyiyo inkcazo yokuqinisekisa oomashishini bezolimo, kodwa ukuba unesimo sokwandisa kwaye ufuna uncedo lwezengcali, zikhona amanethiwekhi amaninzi asekuhlaleni afana ne-LinkedIn.
Kungakhathaliseki ukuba uqhagamshelana ngokukhawuleza, amaqela eengxoxo ze-LinkedIn, okanye uphando jikelele lweetalente, mhlawumbi uya kufumana ukubulawa kwabaviwa abaqeqeshiwe ngokukhawuleza.
I-intanethi yezentlalo zentlalo zithathile kule minyaka elishumi edluleyo, kwaye ngokuqinisekileyo zisebenza ngokugqithiseleyo kuneebhodi zamathuba emveli, ii-arhente zabasebenzi, kunye newebhusayithi yomsebenzi.
3. Isixhobo sokuvelisa iVilal Lead Generation Tool
I-LinkedIn ingaba yinto ekhokelayo yokuvelisa i-intanethi kubathengisi be-intanethi befuna ezinye iindlela zokuthengisa i-imeyile, ukucima iphepha , kunye neentengiso zebhanki. Njengewebhu eyaziwayo kwi-B2B kunye nezoshishino kumxhasi (B2C) ukusebenzisana, isantya sokuguqulwa kwabavakashi bakho kunye neendleko zokufumana (nganye) ziya kuphucula ngokusebenzisa le ndawo yokunxibelelana. |
4. I-Content and Marketing Content Juggernaut
Amalungu e-LinkedIn akagcini nje ngokuvumba umxholo ocebileyo, kodwa abonakalisa iiprofayili ezibonelela kwaye zifuna ukusabalalisa igama kwabanye. Ngaloo ndlela, ukusasazwa ngokusemgangathweni kokuxhunywa kwi-LinkedIn kuba enye yezinto ezinokukhetha ukwenziwa kwegama lokutshintshwa kwentsholongwane kwi-shishini lakho. Cinga ngeenzuzo ezilandelayo:
- Ukwabelana ngokungenakulinganiswa komxholo kunye nabalandeli bakho banamhlanje kunye nokudibanisa.
- Ukufikelela okungcono kubathengi nabathengisi bamashishini nge-AdvertisingIn.
Ngaphambi kokuba wazi, iimbono zakho namava anokuba phambi kwamakhulu - ukuba kungabikho amawaka - abantu abanomdla imihla ngemihla.
5. Ukwenza ngokwengeziwe ukukhangela
Ayikho imfihlelo yokuba amathuba okuphumelela ekuthengiseni i-intanethi akhuliswa ngokubonakala kweyona injini yokukhangela. I-LinkedIn inokuba yinxalenye yesisombululo ukususela kwiprofayili ehlanganisiweyo ye-LinkedIn (iphrofayili, iphepha leenkampani) yenza kube lula ngamathuba kunye nabantu abafana neengqondo ukuba bakufumane.
Ukwenza izinto ezimbalwa kakuhle kunokunyusa uphawu lwakho, njenge:
- Ukwenza isihloko sakho seshishini kunye negama lenkampani livelele ngamagama asenzo.
- Ukuchaza lakho ishishini kunye nawe ngokwakho kwiprofayili yakho.
- Ukusebenzisa amagama asemgangathweni kwi-biographie yakho kunye nenkcazelo yekhasi lasekhaya.
- Ukuxhuma kwiwebhusayithi yakho kunye / okanye iiblogi kwiprofayili yakho, inkcazo kunye nezithuba zakamuva.
Iingcamango Zokugqibela Zokukhangela Ibhizinisi Lakho kwi-LinkedIn
Ubunini be-LinkedIn kufuneka bube ngokwesiqhelo kumntu omabini kunye nabasebenzi bezoshishino abanolwazi. Thatha ithuba lokuba ubonise ukubeka kwindawo yakho yangoku kwiimakethi yakho , ukufezekiswa kwangaphambili, kunye nento ongayenza kwabanye ababonelelwe ngeemeko ezifanelekileyo.
I-LinkedIn kufuneka ithathelwe ingqalelo ukutyalo-mali olulungileyo kumashishini osuka phezulu afuna ukunyusa i-brand zabo zombini nakwihlabathi lonke. Iyakwazi ukuba yindawo eyodwa yokumisa i-media media ukuze wenze ukunxibelelana ngakumbi, ukukhanga abaklayenti abatsha, nokuhambisa ulwazi olubalulekileyo kubantu abaluxabisa iminikelo yakho.
Jonga iingcebiso ezininzi zokuthengisa izentlalo apha.