Yintoni uMgqibelo Oshishino Lwamancinci?
Umgqibelo woShishino lweShishini elincinci lunye usuku ngamnye kunyaka olubekelwe bucala inkxaso kumashishini amancinci kuwo onke ama-United States.
Esi siganeko saqalwa yi-American Express ngo-2010, kwaye ibhiyozelwa ngoMgqibelo emva kokubonga. Eyona ndawo phakathi kwe-Black Friday no-Cyber ngoMvulo, esi siganeko sikhuthaza abathengi ukuba baphume baze bathengise kwiindawo zabo zokuhlala zendawo.
Ngo-2016, abaqikelelwayo abathengi abayizigidi ezili-112 bathatha inxaxheba kuMgqibelo weShishini loShishino lweSincinci sonyaka ngokuthenga ezitolo zendawo, ukubeka irekhodi elitsha lomcimbi. Injongo yoMgqibelo weShishini elincinci ukukhumbuza abathengi ukuba badlale indima ephambili ekuncediseni amashishini amancinci ekwindawo yabo, kwaye bakhuthaze ukuba baphume baze bathenge kwiidolophu zendawo. Umlingani osungula i-American Express ugcina umendo oqhubekayo emva koMgqibelo weShishini elincinci kunye nomnyaka wonke kunye nephulo leNgcinci ye-Shop - ukunyakaza lonke ukubhiyozela amashishini amancinci imihla ngemihla.
Yintoni Ethetha Ngayo Imini Yobuncinane Ngomgqibelo?
Ukuba unesitoreji sendawo esitena kunye nesitrari, ke amandla oku kwesi siganeko.
Umgqibelo woShishino lweShishini elincinci lixesha elihle lokuphinda uphinde wenze imizamo yokuthengisa kwiindawo zakho zasekuhlaleni. Qala ngokuhlaziya isicwangciso sakho sokuthengisa ukusebenzisa iindlela ze-SEO zokuthengisa zendawo , iindaba zoluntu kunye nolwalamano loluntu ukubeka uphawu kwi shishini lakho kuluntu.
Inxalenye engcono kukuba akudingeki uqale ukusuka ekuqaleni - i-American Express iye yakha inani leMithombo yeNtengiso yamaShishini elincinci yamahhala enokunceda ibhizinisi lakho livelele kwaye lifikelele kwaye litsalane abathengi abatsha.
Nantsi into oyifumanayo xa ulanda i-kit encane yokuthenga:
- Ukuthengwa kweSitampu esincinci: Phrinta ngaphandle kwesi sikhombisi, gcwalisa igama lakho lebhizinisi kunye nento abathengi abathanda ngayo shishini lakho. Emva koko ubonise iposta kwivenkile yakho ukubonisa ukuba uthatha inxaxheba kumkhankaso we-Shop Small.
- I-Flyer yeSiganeko: Sebenzisa le flyer ukukunceda ukuba ufumane umyalezo malunga neziganeko ezizodwa ozibambayo kwisitoreji sakho kwaye ugqugquzele abathengi ukuba bathenge i-Small Small nawe.
- I-Template ye-imeyile: Le template iyisikhokelo esihle kakhulu sokukhumbuza i-imeyile kubathengi bakho, ubazise ukuba banokuthenga iNcinci kwi shishini lakho. Yenza umyalezo wakho ngokufaka umfanekiso okanye uphawu kunye neefowuni kwiprojethi yakho yentlalo.
- Facebook Cover Photo: Layisha lo mfanekiso kwiphepha lakho le-Facebook ukukhumbuza abalandeli bakho ukuba bayeke kwi shishini lakho.
- Iimifanekiso zeMidiya yezeNtlalo kunye neZithuba zoThutho: Ncedisa ukuqhuba i-traffic kwi shishini lakho ngokuthumela i-Imfono Imifanekiso emfutshane kunye nezikhundla ezizenzekelayo kwiipalati zakho zeendaba zoluntu ezifana ne-Facebook, Instagram kunye ne-Twitter.
Qinisekisa ukuba uthatha ixesha lokugcina isitolo sakho silungele ukulungiselela ukunyuka kweenyawo zonyango kwiShishini leShishini elincinci. Fumana i-Small Shop yesignesha kwaye ulungele, kwaye cinga ukunikela ngeemfuno ezithile ezizodwa kwi-store shopper perks ezifana nekhofi, ukutya kunye neekononi ngemini.
Ukuba uphumelele ekudaleni indawo enokubambisana nabathengi, uzakufumana abathengi abangakumbi emnyango, kwaye uthemba ukuba kuthengiswa okungakumbi.
Enye yezona zinto zibalaseleyo kwiMigqibelo yeShishini elincinci kukunyusa ukunika ingcamango yoluntu. Unokwenza umcimbi ukuba uqale ukusebenzisana okuqhubekayo kunye nabanini bamashishini. Hlola intsebenziswano encedisa amabini amashishini akho ukuba afinyelele abaphulaphuli abanzi, fumana ukuhamba kweenyawo ezininzi kwiivenkile zakho, kwaye wandise ukuthenga kuzo zombini indawo. Kungaba lula nje ukuhambisa amakhonsoni okanye iiflaya kwezinye ioshishini kwisitoreji sakho, okanye ingaba ubambiswano obumnyama obunyaka wonke obandakanya iziganeko ezihlanganyelweyo kunye nokunyuswa okukhethekileyo.
Unokusebenzisa iMigqibelo yeShishini elincinci ukuze ukwazi abaxumi bakho kangcono. Qala ukusebenzisa iiphononongo ezikhokelela kwiMigqibelo yeShishini elincinci ukuze ucele ingeniso lwabathengi bakho kwiimveliso kunye neenkonzo zakho, isipiliyoni sakho sokuthenga esitolo, iinkonzo zakho zeenkonzo zamakhasimende kunye nokunye.
Qinisekisa ukuba uphulaphula ngokukhawuleza impendulo oyifumayo kwaye uzama ukufaka ingqiqo yabathengi bakho kwi shishini lakho ngeendlela ezikhokelela ukwaneliseka kwamakhasimende angakumbi. Abathengi bathanda ukuba nethuba lokulinganisela kwaye babe nelizwi kunye namashishini amancinci abathandayo, ngakumbi ukuba uthetha ukuba bafake isandla ekuphumeleleni kwexesha elizayo kwishishini ngokubelana ngeengcamango zabo nezimvo zabo.
Kuthiwani Ukuba Ibhizinisi Lwam AsiyiBrick-and-Mortar?
Unako ukubeka uMgqibelo weShishini elincinci nangona ukuba ishishini lakho lingenalo isitolo sendawo okanye ivenkile. Uninzi lweengcamango ezingasentla zingasetyenziswa kwi-intanethi ye-intanethi kunye nemibhobho embalwa nje. Unako, umzekelo, iqela kunye namanye amashishini asekhompyutheni ukuba ufikelele kabini. Kwaye ungasebenzisa ngokuqinisekileyo izixhobo zedijithali ezinikezelwe kwiTek Small Small ukuze ufumane igama kwiwebhusayithi yakho nakwiimidiya zentlalo.
Ukuba unesitolo se-e-commerce, unethuba elihle kakhulu lokunyusa uMgqibelo weShishini elincinci kunye neZitolo ezincinci. Zama ukukhaba umkhankaso wokuphromotha kwiMigqibelo yeShishini elincinci elinika izaphulelo, izakhono okanye ubulungu be-VIP ngexesha elincinane. Khuthaza umkhankaso ngokusebenzisa i-media media ukuze udibanise nabathengi bakho bamanje kunye nabanakho.
Ukongeza kule miShishini yamancinci amancinci kunye neZitolo zoLondolozo oluncinane, i-American Express OPEN yeForam iyimithombo ye-intanethi eyenziwe ngokukodwa kubanini bamashishini abancinci. Isayithi inikeza amanqaku, amavidiyo, iingcamango kunye neengcebiso, kunye nendawo yokudibanisa nabanye osomashishini ukukunceda ukukhula kwishishini lakho. Unokukhangela isayithi ngeengcebiso malunga nokunyusa iMigcino yeShishini elincinci kunye neminye imicimbi yokuthengisa.
Khumbula, kungekuphela nje ukudala iimkhankaso zakho zokuthengisa ngeMigqibelo yeShishini elincinci, kodwa ungenza iBusiness Small ibe yinxalenye yesicwangciso sakho sokuthengisa unyaka wonke.