Ngokuqhelekileyo, kwizicwangciso zoshishino , icebo lokubaluleka kwexabiso liye libe ngumboneleli wexabiso elisezantsi kwiimarike. Le ndlela ivela ekuthatheleni ukujonga ngokukhawuleza kwabaphangi kunye nokucinga ukuba unokuphumelela ishishini ngokuthi ube nexabiso eliphantsi.
Intengo ephantsi kakhulu ayinqobe
Ukuba nexabiso eliphantsi kakhulu alikho indawo eqinile kwishishini elincinci. Ikhuthaza abathengi ukuba babone imveliso okanye inkonzo yakho njengemveliso kwaye ilahlekise nayiphina ixabiso-engezayo. Ngaphezu koko, abakhuphiswano abakhulu abaneepokothini ezinzulu kunye nokukwazi ukwenza iindleko zokusebenza eziphantsi kuya kubhubhisa nayiphi na ishishini elincinci elinga ukukhuphisana kwixabiso lodwa. Ukuphepha isicwangciso esiphantsi samaxabiso siqala ngokukhangela imfuno kwiimarike ngokuhlola izinto ezintathu:
Uhlalutyo loKhuphiswano : Musa ukujonga nje intlawulo yomqhubi wakho. Khangela yonke ipakethe ayinikelayo. Ngaba bayabasebenzisa abathengi bexabiso okanye iqela elicebileyo? Ziziphi iinkonzo ezongeziweyo-mali xa zikhona? Uthelekisa njani?
Ixabiso lentengiso : Ixabiso lentengo lixabiso eliphezulu kwi-market. Iingcali zophando kunye nabathengi ukufumana imilinganiselo yentengo. Intengo ephezulu kwimarike ingabi yintengo yexabiso.
3. Ixabiso le-Elasticity: Ngokwe-Harvard Business Review:
Abaninzi abathengi kwiimarike ezininzi banokubaluleka kwintengo yemveliso okanye inkonzo, kwaye ukucinga kukuba abantu abaninzi baya kuthenga loo mveliso okanye inkonzo xa kuthengisa kwaye bancinci bayayithenga xa kubiza kakhulu. Kodwa ... ukunyuka kwamaxabiso kubonisa indlela ukufunwa kwamakhasimende okuphendula ngayo imveliso esekelwe kwixabiso layo. Abathengi kufuneka baqonde indlela ukuxhuma , ukunyamekela ukuguqulwa kwintengo, okanye inelastic , ngokukodwa ngokungafaniyo nokuguquka kwexabiso, iimveliso zabo zixa zicinga indlela yokusetha okanye ukutshintsha intlawulo.
Ezinye iimveliso zineempendulo ezininzi ngokukhawuleza kwaye eziphawulekayo kwiinguqu zentengo, ngokuqhelekileyo kuba zibhekwa njengezinto ezintle okanye ezingabalulekanga, okanye ngenxa yokuba kunabantu abaninzi abafakiweyo, "kuchaza uAvery. Thatha umzekelo, yenkomo. Xa ixabiso liyakhula ngokukhawuleza, imfuno ingahle ihambe ngenxa yokuba abantu banokuthi bangene endaweni yenkukhu okanye ingulube.
Emva kokuba uqonda isakhiwo semfuno kwishishini lakho, hlaziya iindleko zakho kunye neenjongo zentengo njengoko kusekwe kwisicwangciso sakho sezo shishino okanye kwiimali.
Ukuphepha kweMfazwe yexabiso
Musa ukungena kwixabiso lemfazwe - uza kulahleka kwaye ushiywe ngaphandle kweshishini. Thatha ezi zi-4 izicwangciso zokuphepha ukulwa nemfazwe intengo:
- Ukuphucula ukuphela: Iinkonzo okanye iinkonzo ezikhethekileyo kwishishini lakho zinika ukhuselo kumaxabiso ahlayo.
- Ukuhlawula izinto eziphezulu zokugcina izinto: Kukho iimveliso okanye iinkonzo kwishishini lakho elinomsebenzi ophezulu wamakhasimende kunye nezindleko zokugcina. Ukulahla imigca engenzi nzuzo kwaye ufumane ukuba ngabaphi abathengi abafuni.
- Ixabiso-eyongeziweyo: Fumana ixabiso lakho ishishini lingongeza kwi-marketplace. Yiba yoshishini elikhethekileyo kwicandelo.
- Ukubhankisa: Ukuphuhlisa igama lakho ngegama. Amashishini ebhanki ahlala njalo aqinile kwixabiso lemfazwe.
Amashishini amancinci aneendlela eziqinileyo zokungena kwixabiso angaphunyuka kwimfazwe yentengo kunye nexabiso eliphantsi kwexabiso. Ngenyameko, cinga izigqibo zakho zamanani. Ibhizinisi lakho lixhomekeke kulo. Kwakhona qwa lasela ukukhutshwa kwexabiso .