Uxhumano lwaBathengi beCandelo lokuThunywa kunye nokuBambisana
UBrendan Foley, uMongameli US Foodservice eHeinz, wathi "Indlela uHenz Foodservice asebenzisa ngayo ukuThengiswa kweDiskithophu: ukuqhuba ukuxhunywa kwabathengi kunye nokubandakanyeka" kwiNgqungquthela yokutya kwiYunivesithi yaseSaint Josephs ... Yidla Nathi. . . . Ukufumana amathuba okuDanisa amaNcedo okuNcedo.
Ukubandakanywa kweendaba ezentlalo yindlela ... .. Ingcamango enkulu yintoni
Iimpawu ezininzi kakhulu zithi "sidinga i-Facebook Page ngokuba ..." kakuhle ... kuba babona ukuba wonke umntu unalo.
Aphosakeleyo! I-Media Media kunye neNtengiso yeDamente ziyinxalenye yesicwangciso soshishino. Ukungena kwii-tactics zezentlalo kunye nezedijithali kuqala zibeka nje inqwelo phambi kwehashe kwaye u-Heinz wazi ukuba oku kwaye wagqiba kwisicwangciso esi-3 esilungelelaniswe kwisicwangciso sokuthengiswa kwesitrato kunye nesicwangciso sokutya esiqulunqwe ngamanqanaba amathathu:
- Indlela esixhuma ngayo (ukubandakanya) nabathengi bethu
- Ukunceda abathengi babo badibene nabathengi kwaye baqhube ishishini labo
- Ukuxhuma ngokuthe ngqo kunye nabathengi baseHeinz kwiindawo "zokungabikho ekhaya" kwinkonzo yokutya
Abaxhasi be-Heinz Foodservice ngabaqhubi beendawo zokutyela kwaye uphawu luyaziwa ngabathengi. Ngoko u-Heinz uhlola iindlela zokuqhuba ishishini kumqhubi (umthengi wabo) kunye nokusetyenziswa kwemveliso kunye nomthengi wokugqibela.
Indlela esidibanisa ngayo nabathengi bethu
Baqala ngokuqala ngeHeinzSoups.com kodwa baqaphela ngokukhawuleza ukuba indawo yayiyi-static ... bafuna ukubandakanyeka ngakumbi. Uphando lucebise ukuba abathengi babo (abasebenzisi bokutya) babeya kwicandelo lomkhiqizo wesayithi ukuze bafunde kabanzi malunga nemveliso.
Ngoko u-Heinz watshintsha iigesi kwaye wadala isayithi esavumele abaphephe nabaqhubi be-QSR ukuba bajonge ngokubanzi kwi-flavour side kolwazi lomkhiqizo. Bese badala icandelo kwiGluten Free kunye necandelo elibonisa iindlela ezahlukeneyo ezintathu zokusebenzisa isobho kwivenkile yokutyela. Bayazi ukuba iisobho ezahlukahlukana nommandla wendawo ukuze bahlanganyele isobho kunye neendawo kwaye zenze kube lula kumqhubi ukuba enze i-assortment eqinile yengingqi.
Ukuqaphela ukuba "indlela" yayingekho nje iresiphi; bawandisa baba ngamavidiyo ngokulungiselela isobho. Ngokubamba konke oku kwiziko ledatha zabo kwaba lula ukuwabelana.
Ikhasi le-Recipes kunye nePairings ngumzekelo omhle wendlela ababonelela ngayo abasebenzisi be-foodervice "kulula ukuphumeza" imibono yamadoda abo.
Imfono ayikho nje yabathengi kunye nabaninzi abasebenzisi bokutya abanqabile ukuhlala kwiofisi yabo. Ngoko i-Heinz iprint ikhowudi ye-QR kwimeko nganye yesobho evumela umqhubi ukuba ahlole ikhodi ye-QR nge-smartphone kwaye afumane ulwazi oluyidingayo ngaphandle kokuba eofisini.
Ukunceda abathengi babo baxhamle nabathengi kwaye baqhube ishishini labo
Baye basebenzisana ne-Chilies ekudaleni "imbongo yamagnetic" i-mashup ... indlela yabathengi ukudala inkondlo ngezinto eziyithandayo ngoChilis noHeinz. Ikhasi le-Facebook lafumana ama-39,000 abalandeli kwiintsuku ezingama-21 kunye neengxelo ezingama-139,000 zeembongo kunye ne-13,000 ye-Chilis yokungena kwi-imeyili. Lo mzekelo omhle wokuThengiswa kweNkcazo ekhokelela ekuthatheni abathengi abatsha abangakwazi ukuguqula ukuthengisa kwangempela.
Uninzi lwabasebenzi beengingqi babona ukunciphisa ukuthengisa kumaqela abantwana. Ukuze kuphelelwe lahleko, badala amaqhinga angamaqhinga ... amabhande eebhola ebomvu ngokubunjwa kweebhotile ze-ketchup.
Yidla uN Park, umqhubi we-QSR, wadala umkhankaso wedijithali we-intanethi ugxile kumama. Ekubeni abantwana babo bebevele baqhamuka kwamanye ama-Crazybands, iinqununu zebhotile ze-ketchup zanceda ukuthenga ukutya okungakumbi kwiindawo zokutya.
Umkhiqizo omtsha woLuhlu lweDivaysi & Squeeze
UHeinz wazi ukuba abaqhubi be-QSR abazange bathengise i-ketchup eyaneleyo nge-drive-thru. Ngoba? AmaMom ayengenomdla wokufumana i-ketchup ngefries kwi-QSR drive-thrus ekubeni iipakethi eziqhelekileyo eziguquguqukayo ziye zaza zadala umonakalo kwimva. Ngenxa yoko ukuzalwa kweDip & Squeeze.
Le yiphakheji yokulawula inxalenye egcina i ketchup kwisitya seplastiki esinesimbozo se-liil foil. Ukuveliswa kwemveliso emitsha kwenzelwe ukuqwashisa ngokusebenzisa i-Heinz ketchup ityelelo leloli kwiidolophu ezinkulu ezinjengeDallas, eNew York kunye nokutyelela iMasy Day Day.
Ukuphuhlisa ulwazi olongezelelweyo kunye nokuba ibaluleke kakhulu i-buzz, imizamo yabo yeendaba yoluntu ikhuthaze abantu ukuba balandele iloli yeHeinz kwi-Twitter ... ukuvelisa igama lentlalo yomlomo kunye nolonwabo malunga nomveliso. Emva koko, badala iView Great Moment kwividiyo yeCetchup Experience. Ividiyo ibonisa i-vignette ephosakeleyo kwi-minivane enomntwana onomntu okhulile ngezwi ekhupha iifowuni zokucoca ngokucocekileyo. Ukuqhuba ukuthengisa ngokuqhubekayo kunye nokwenza kube lula kumama, u-Heinz wadala i-app efumana abaqhubi beQSR ababethebileyo.
Ukuthengiswa kweTable-Top kwiHeinz kunye neKharityhulam ze-Qr kunye neeLebhu zokuThetha
U-Heinz Foodservice uhlala edibanisa kunye nabathengi be-Heinz kwindawo yokutya yasekhaya-evela ekhaya kunye neendawo ezimbini zokunelisa, (1) umthengi ongumqhubi we-QSR kunye (2) nomthengi othengayo kwi-QSR.
Theknoloji ye-Bottle ye-Heinz yenzela ibhodlela eplastiki eqhubekayo, okuvumela ukuba i-30% yeplastiki ifumaneke kwi-sugar cane. Ukukhuthaza ulwazi malunga nebhotile yezityalo, benza "ilebula yokuthetha" kwibhotile eyokufumana ukuba uyihlole ikhowudi ye-QR phantsi kwebhotile. Baya kwiqonga lokuqala leTable Connected kwaye njengoko siyalula kwaye silinde isidlo sethu, kutheni ungayifunda malunga neli bhotile enobungcipheko ngexesha elide ixesha. Kwakuyiqhinga elikhulu "lesiganeko esinqamlekileyo" ukususela ekuqhubeni imilayezo yomyalezo ngaphaya kweminye imigudu yokuthengiswa kwe-shop shopper kwivenkile.