Idatha ye-shopper ehamba phambili yenza ukuba kubekho ingqiqo kodwa asiyizigqibo ezicacileyo
I-Instacart ishintshile imodeli yokunikezela yokutya ngokuqhelekileyo kunye nabasebenzi abaxhamliweyo bezitolo zabathengi abazithengayo kunye nokuhambisa imiyalelo ngokusebenzisa izithuthi zabo.
Le nkonzo ngokwemvelo yakha i-trove yedata ye-shopper, eyakhokelela kwi-2015 Instacart "i-Foodie Awards" -njani kwizinto abathengi abanqwenela ngo-2014.
01 - Siyayithanda Iintlobo Zethu Ezixutywayo zaseBrussels
Ngoko ke yintoni abantu abahlala befuna ukulungelelanisa? Ukutya "okutshisayo" kubangelwa kukutya okungakumbi kunye nokutya kwemvelo, iindidi zeNielsen iingxelo zokuthengisa ezenyukayo. I-hypothesis yam inxulumene nokusabalala kwe-Trader Joe-apho i-Instacart engenayo. Ndicinga ukuba i-TJ ibeka iindawo ezintsha, abathengi abaninzi baya kwenza i-weekly food shopping spree apho, rhoqo ngexabiso eliphantsi.
Iinto eziwela kwiikholomu "ezitshisa" zizinto ezidla ngokugqithiseleyo njenge-HIPSTER (nangona umntu kufuneka agcine ukungabikho kwamaphunga eluhlu). Iintlobo zezandla ezenziwe ngesandla, ubugcisa be-yada yada esiyithandayo ukuyidla ngokutya kunye nokunye okunjalo.
Kubathengisi nabavelisi bokutya, idatha iyichukumisa ingcamango, nangona ndicinga ukuba siphumelele imimiselo ngqolowa yoLwandle lwe-Himalaya ityuwa, njengoko singayazi ibali elipheleleyo emva kokuziphatha kokuthenga.
Tshintshela zakho iingcamango @susiewyshak.
"Ukuthandwa kwamahlumela aseBrussels kwakungalindelekanga," kusho uMphathi wezeMisebenzi uBill Babeaux.
Iintlanzi zifezekisa i-Brussels ihluma isitya esicaleni, kwaye ngoku siyizilwelisi zokuhluma ama-sprouts aseBrussels kwiimali ezinkulu zeoli kunye ne-healayan pinki yerinki (ehamba phambili kwi-Instacart).
Ingaba okanye loo nto imifuno encinci imnandi kunokuba idala (ehamba phambili), ukutya kusenza sizive sempilweni. Kungakhathaliseki ukuba sininzi kangakanani i-flag all but flaamised flavors from its. Ndiyabona ukuba kutheni kuhamba.
02 - Srirarcha ihla
Abahlalutyi be-Instacart bazibuza ukuba uSriracha ufikelele kwinani lalo.
Ingakanani iSriracha inokuyidla indlu yaseMelika? Hayi okuninzi.
Akumangalisi ukuba i-Heinz kunye nabakhonkco abancinci bezinto zokutya ezifana neSosu Sauces badibanisa i-sauce eshushu esetyenziselwa i-sauces esetyenziswa rhoqo. Ngaba unomdla wokubona idatha yezinto ezihamba phambili kwezinye iindidi zokuthengisa ezitshisiweyo,
03 - I-Cold Brew Coffee yi-One Top 2014 Yokutya Efunyenwe kwi-Instacart
Kungakhathaliseki ukuba asikwazi ukuvuka nokuvumba ikhofi yokubanda.
Kwiminyaka embalwa edlulileyo osomashishini abafana neCick Squirrel-finded Secret Squirrel, i-High Brew Coffee kunye ne-Chameleon sele iqulunqwe ngobugcisa, yenziwe i-coffee box edibeneyo kunye neebhotile. Ezi zixhobo zinezixhobo zokupakisha, ukuhambisa iifom zezinto (ukuyila ngokwenyama) eyenza ukuba kube mnandi ngaphezu kwekhofi.
Akumangalisi ukuba udidi olumele i-jolt elikhawulezayo, elimnandi ekuhambeni, ngumlutha wethu omtsha.
04 - Ngaba Sonke Sifuna i-Artisan Marshmallow efanelekileyo?
Okokuqala, makhe sibone ukusetyenziswa kunye nokungasebenzisi kwegama elithi "umculi."
Yintoni eyayiqala ukuyenza ingqalelo kwolu phenyo olufundwayo lwe-Instacart yinto ecacileyo igama elithi "umculi" lisaba nenjongo kubathengi abathile. Iintsingiselo, abaninzi abathengi abayifakile kwilo gama ukuzalisekisa amaphupho abo aseMarhmallow. Ukuba abathengi bacinga ukusetyenziswa kwegama elithi "umculi" njengento ebonisa "isandla esenziwe, i-batch encinci," ke kufuneka uqhubeke usebenzisa "umculi" xa uchaza iimveliso zakho-kodwa kuphela ukuba wenza i-marshmallows ngokukhawuleza. Kwaye ngokumodareyitha.
Awufuni abathengi (okanye umshicileli) ubona umkhwa wakho njenge-out-of-touch. Ngoko kunokuba ugxininise "umculi" kwisicatshulwa sakho / isiqendu, xela ibali lakho usebenzisa izichasti ezifana "ezenziwe ngokusesikweni usebenzisa iindlela zobugcisa njengabenzi be-candy besikhathi esidala."
Qaphela umzekelo wam ungasebenzisi igama elithi "isandla esenziwe ngesandla." Masithi nje, ukutya okuveliswa ngumbane ngoku kusetyenziswa igama elithi "oqulunqwe" elithetha kakhulu "lenziwe."
Ngoko yintoni i-marshmallow yobugcisa?
I-Artisan marshmallows yayiza kuba izikwere ezinobumba okanye imilo yobungqina obumhlophe obudibeneyo kunye nama-flavour ezithakazelisayo, ngamanye amaxesha ngethokoleta kunye neebhitate zamantongomane kunye neziqholo. (Unokunquma lula i-marshmallows nge-cookie cutter.)
Ayikho into eyenziwe ngefrikansi, iintlobo zeentambo zokufaka umlilo emgodini.
Akunjalo norhmallow ekhankanywe ngasentla nje ifakwa kwi tshokolethi kwaye yafakwa kwi-jimmies.
I-Marshmallows iyakhula.
U-2015 uya kuba ngumnyaka we-marshmallow, ukuba iKickstarter nayiphi na inkcazo. Kunoko umnyaka we-marshmallow kunye ne-caramel kuzo zonke iintlobo zokudibanisa ukuba abenzi be-candy (njengami) kunye namaxesha amandulo afana ne-See's Candies afumene neminyaka.
Iphupheni : Sebenzisa isiraphu yesiraphu / i-glucose endaweni yesiraphu yengqolowa ukuze ungene kwi-"Ukutya Okulungileyo" kunye nekhenkco kwii-ok-morons zethu ezithandayo-ezidliwayo zenyama.
05 - Ukutya okunempilo kwi-Outs?
Ukutya okunempilo njenge-quinoa, i-yogurt yamaGrike kunye namanzi kakhukhunathi abona ukungabi ncinane, kunye ne-bacon-bacon!
Ngaba ngaba ngabathengi baya kwi-Trader Joe, engekho omnye wabathengisi be-Instacart njengamanje, ngenxa yezi ziko zokutya?
Okanye ingaba idatha ingaguquke kunye nesiseko somthengi? Mhlawumbi abantu bazama ukubuyela kwi-Trader okanye bafumane isizathu sokuba kuthengisa kwi-esitolo izidingo zokutya ezithile ngezihlandlo.
Enye into enesiqiniseko: Ezi zokutya ezihamba phantsi kwi-Instacart azibonakali zithengiso zokutya zendalo ngokuqhelekileyo, ngaphandle kwe-quinoa mhlawumbi.
Ndiyathandeka? Funda ukuba i-Instacart trends kuthetha ukuthini iimveliso kunye nabadayisi .
Bona i-2015 Instacart "Foodies" abaphumeleleyo, kunye neminye imizila engekafunyanwa kuyo kuphando, jonga i-infographic kwi-blog ye-Instacart.