Ziziphi iiNqanaba ezahlukileyo kwiMveliso yoBomi?
Intshayelelo
Ukuqaliswa kwemveliso emarikeni ayiyi kuvelisa ukuthengisa kuze kube yilapho uluntu luyaziyo ngemveliso. Umboleki uthengiswa kwimveliso ngentengiso eyenziwa yinkampani ukupapasha umveliso. Kukho amawaka eendlela iinkampani ezikwazi ukuvakalisa iimveliso zabo kunye nezindleko zokuthengisa zihlala ziphakamileyo ngeli nqanaba ukwenzela ukuba bathengise ngokukhawuleza abathengi ngemveliso. Kukho iindleko ezongezelelweyo ezinxulumene nesingeniso semveliso ezifana nokupakishwa nokuhanjiswa. Isingeniso sesingeniso semveliso sivelisa ukuthengisa okumbalwa kunye neendleko zokusungula zigqithise kakhulu inzuzo kwixabiso elincinci lokuthengisa. Ngethuba lesingeniso senkcazo, inkampani ijolise ekwenzeni umboleki aqonde ngemveliso kwiimarike kunye nokuhluma imfuneko yenkcitho yembuyiselo yemveliso.
KwiSigaba soPhuhliso
Isigaba sokukhula kumjikelezo wokuphila komsebenzi lixesha lokukhula ngokukhawuleza kwemali.
Njengoko ukwaziswa kwemveliso kwandisa, abathengi banokuthi bathenge into kunye nokunyuka kweentengiso. Impumelelo yemveliso kwindawo enye ingakhokelela kwimveliso ukuba iqaliswe kwamanye amanqaku emakethe. Ukunyuka okuqhubekayo kwintengiso kunokukhokelela kwiimfuneko ezongezelelweyo kunye nokuthengisa okuqhubekayo. Ngexesha lokukhula, iimveliso ezikhuphisanayo zingeniswa ngamanye iinkampani.
Oku kunokukhokelela kumncintiswano wamanani kunye neendleko ezongezelelweyo kwiintengiso ukugcina imfuno yemveliso ngexabiso lokhuphiswano.
Ukukhula kweSigaba
Imveliso iba yinzuzo kakhulu ngexesha lokukhula. Ukuthengiswa kwemveliso kuncipha ngakumbi kunokwindawo yokukhula kodwa iyaqhubeka njengoko umveliso uba ngumkhokeli wemakethi. Ukuthengiswa okuqhubekayo kuyomeleza umkhiqizo nomthengi, kodwa ngokubanzi iindleko zentengiso ziphantsi kuneemveliso ezintsha. Ngokomzekelo, iinkampani ezifana neCoca Cola kunye neClorox zivakalise iimveliso zabo ezivuthiweyo ukuqinisa umqondiso kuluntu. Nangona kunjalo, ukhuphiswano oluvela kwamanye iinkampani okanye iimpahla zorhwebo lunokubangela ukuba isabelo semali sinciphise kwaye inzuzo ephantsi. Inkampani inokuchitha ngaphezulu kunye nabathengisi ukuba bafumane indawo engaphezulu kwelebhulethi kwimveliso yabo ngaphezu kweemveliso ezikhuphisanayo, ezinokuthi zihluke kakhulu. Ngexesha lokukhula, inkxalabo yenkampani kukugcina isabelo semarike kunye nokwandisa umjikelezo wobomi ngokubanzi kunokwenzeka. Iinkampani ezininzi ziye zaphumelela kakhulu ekwandiseni umjikelezo wobomi bemveliso yazo xa ezinye iindlela ezithengiweyo zithengiswa kwiimarike ezifana neClassoro, iCoca Cola, i-General Mills, i-Kraft ne-Pepsi.
Ukuhla kweNqanaba
Kwinqanaba lokunciphisa ukuthengiswa kwemveliso kuncipha, mhlawumbi ngenxa yemveliso yokuphela, umzekelo, umyalelo we-slide, okanye apho imarike igcwele khona.
Inkampani inokhetho oluninzi xa umkhiwane ufikelele ekupheleni komjikelo wayo wobomi. Iyakususa umkhiqizo kwimarike ngokupheleleyo, ukunciphisa ukuthengiswa kunye nokuthengisa ukwenzela ukukhulisa inzuzo kwixabiso elincinci lokuthengisa okanye ukunciphisa iindleko ekuveliseni umkhiqizo ovumela umkhiqizo ixesha elongezelelweyo kwimveliso ekhuphisanayo ukuba ihoxiswe kwimarike.
Injongo ephambili yokuchonga ngokufanelekileyo izigaba zomjikelo wakho wokuphila kwemveliso kukuba ukwazi ukulawula ukhenketho lokubonelela kwisigaba ngasinye . Ufuna ukuqinisekisa ukuba unikezela abathengi bakho oko bafuna , xa befuna-kwaye benze oko ngokuchitha imali encinci kangangoko kunokwenzeka . Ukuqonda imijikelezo yokuphila kwemveliso kunye nolawulo lokujikeleza ubomi ubomi kuya kuhamba ixesha elide ekufezeni loo njongo.
Ukuhlaziywa nguGary Marion, uLawulo lweZibonelelo kunye neCandelo loNcedo lweeNkonzo.