Ngaba uPhando lweeNkcazo lufuna i-Coke-V8 entsha?
I-Coca-Cola ine-Problem ye-PR
Iphulo lokuphuza isiphuzo esilukisayo libeka ingozi enkulu kwiimveliso zabavelisi bokusela. Indlela ezi nkampani ezithatha ngayo ukusaziso olubi malunga ne-soda pop mhlawumbi ziyakwazi ukuzinza kwezoqoqosho iinkampani. Ngaphantsi, iiprogram zobudlelwane karhulumente ezi nkampani eziphuzayo ziza kuba nefuthe ukuba ingaqhubeka zikhula. Okanye, ukuba iingeniso zabo zentsikelelo, zikwazi ukutsala iimarike ezintsha kwaye zingabambeleli kwiindawo zabo abathengi abathembekileyo.
Enyanisweni, konke ukukhula kwimboni ye-soda pop kwixesha elishumi elidlulileyo kunye nesiqingatha kubangelwa ukuthengiswa kweekhalori eziphantsi kunye neekholoriki zokusela, ezifana neCoke Zero. Iimakethi ibonisa ukusela kotywala njengesinye kwisithathu semveliso yokuthengisa i-soda eCanada nase-United States.
Umzalwana Omkhulu Akafani NeziTywala ZeziShukela
Ezinye izigqibo zithathwa ezandleni zabathengi njengoko oorhulumente boomasipala bazama ukukhawulelisa ukuthengiswa kwenxalenye ye "indebe enkulu" iziphuzo zoshukela. Ngokuqhelekileyo, iipoluluntu zoluntu malunga nokungenelela karhulumente kwizidlo zoluntu azifumani kakuhle. Enyanisweni, iinkundla zivavanya ukusemthethweni kwemimiselo.
Uphando lwentengiso ngokubanzi lubonisa ukuba abantu baxhamle kwicala elinye lempikiswano okanye enye. Nokuba banqwenela ukuxuba, "urhulumente" okanye ukholelwa ukuba uluntu kufuneka lwenze konke okukunokuthintela ukukhuluphala. Kubantu abaninzi, oku kuthetha ukuba ukuthengiswa kunye nokukhangisa kusezikhoneni .
Enyanisweni, ukuthengiswa kokuthengiswa kubonakala njengesixhobo esiyimfuneko kunye nesimfuneko ukuzisa uluntu malunga neengozi zempilo zemihla ngemihla. Umzekelo, iVidiyo yiZiko leNzululwazi kwi-Public Interest (CSPI) ebizwa ngokuba yi- Sugar Bears ihambisa umyalezo ongenamdla malunga nemiphumo emibi yentshukela enkulu ekudleni.
Ubambiswano obude phakathi koMcwaningi kunye neCoca
I-Coca-Cola iye yafikelela iminyaka ekufezekiseni indlela yabo kwiimidiya zentlalo, kunye neentengiso zabo zizinto ezithandwa kakhulu kwimbali yentengiso. Iintengiso zeCoca-Cola zithandwa kwaye abalingiswa abavela kwiivenkile, ezifana neebhere ze-polar , baqhelana nehlabathi kwaye bayabonakala ngokubanzi. I-Coca-Cola ine-bench ejulile yabameli bezentengiso ababandakanyekayo ngenxaxheba kwimicimbi yeendaba ezentlalo ezenzelwe ukubonelela ngezizathu zokunyaniseka kweentengiso ezidlula ngaphaya komkhi ngokwawo. Yonke le migudu yokongeza injabulo kwi-brand ihlose ukufaka ingqungquthela yokushicilela okubi kwaye iqondise nabo abaza kuwela kwi-Coke bandwagon ukuba kwakungekho mnandi kakhulu .
Iziko lezeNzululwazi kuMdla woluntu (CSPI) liqhuba igalelo layo lezemidiya yoluntu. Umyalezo wabo wewebhusayithi ulandela ngezantsi kwaye ividiyo ihlanganiswe kunye nekhonkco kwi- Facebook , Twitter, Pinterest , Google+ .
Iinkampani ezinkulu ze-soda zinemibhiliyoni yeedola ukuxelela ibali labo, kodwa siyabelane. O-kwaye sinenyaniso. Uncedo Ii-Bears zangempela zisasaza inyaniso malunga ne-soda ngokubelana ngefilimu. Facebook it. Tweet. Phinqa. Google+. Thumela i-imeyile kwisiqhagamshelana nabahlobo kunye nezihlobo zakho. U bonise esikolweni. Hlala phantsi uze uyibuke kunye nentsapho yakho yonke. Yibamba ubusuku be-movie uze uyibuke phambi kwento ebalulekileyo. Xoxa ngee-Bears Real kwi-YouTube show. Yifake kwiwebhusayithi yakho okanye kwiblogi. Yiba nayo. Wena ungumthunywa. Ukwabelana kukuphela kwendlela esimele siqiniseke ngayo ukuba inyaniso engonwabanga nge-soda iphuma kwihlabathi.
I-Stuart Kronauge yaseCoca-Cola kutshanje kutsho, kwi-statement elungiselelwe ukuba,
"Ubutyebi buyinkimbinkimbi, kwaye kudinga ukubambisana kunye nentsebenziswano ekuncedeni ukuyicombulula. Sinendima ebalulekileyo ekufuneka siyidlale ekuzameni izisombululo ezisebenzela wonke umntu."
Umyalezo wokuthengisa ugxininisa ukuba wonke umntu kufuneka asebenze kunye ukuze asombulule ingxaki yokukhuluphala. Umyalelo wokuqala wosuku kukuqinisekisa ukuba wonke umntu kwiprojekthi edibeneyo uyavuma kwiingcaciso ezisetyenziswa ngamalungu ayo. Le yindawo ebaluleke kakhulu apho umyalezo we-Coca-Cola wokuthengisa utheleka . Ikhamphani yeCoca-Cola iya kuba nabathengi bayo kunye noluntu jikelele ukuba bakholelwa ukuba ukukhuluphala kubangelwa kukudla amaninzi eekhalori zaluphi na uhlobo kwaye ukuba le mpikiswano yempilo kawonke-wonke ayigxina ekudleni kunye neekhalori ezivela kwisiphuzo esiphuzo.
I-soda ye-soda ye-beverage tracker, i- Beverage Digest , ibika ukuba jikelele ukusetyenziswa kwe-soda pop e-United States kuye kwayeka ukusukela ngo-1998. Ngaba kukho into emangalisayo I-Coca-Cola Inkampani kunye nabanye abenzi bokuphuza abaphuzayo besabela?