Funda phezulu kwishishini elithakazelisayo kunye nale mizi
Ngokuchasene nombono oqhelekileyo, ukumaketha kukungaphezulu kwezinto nje ezikholisa abantu ukuba kufuneka bathenge imveliso yakho. Iimpawu zokuthengisa ezilungileyo kakhulu azikho abaculi okanye abathengisi: ngabantu abadibanisa nabantu abaneemveliso kunye neenkonzo abayidingayo ngendlela ephumelelayo kunye esebenzayo kubo bonke abachaphazelekayo. Ukuthengisa kudinga ukuqonda okuyisiseko kwengqondo, ngokuqinisekileyo, kodwa nangenxa yemigangatho yokubangela ukuba abantu benze izigqibo abazenzayo. Ukuthengisa kufuna ukukwazi ukuthatha ingozi - kunye nengqiqo yokwazi ukuba yiziphi iingozi ezifanele ukuzithatha.
Ukuthengisa kudinga ukuqonda ngokucophelela imveliso yakho kunye nomhlaba wokukhuphisana. Ukuthengisa kudinga ukuqonda okungafaniyo kunye nokuxabisa iinkcukacha kunye neendlela ezifanelekileyo zokulinganisa impumelelo. Isicwangciso sokuthengisa sifuna ukubeka kwakhona, okanye ngamanye amaxesha, ukudweba ulwandle olutsha ngokupheleleyo. Kwaye ngamnye umntu kunye nenkampani, ukuthengisa kuthembela ekuphuhliseni nasekugcineni ibali eliphefumulayo kodwa elikholelwayo. Ufuna uncedo olwenzayo lakho? Uya kuhamba kakuhle endleleni yakho yokuqonda ubugcisa obufihlakeleyo bokuthengisa kunye nale ncwadi.
Okugqwesileyo: I-Blue Ocean Shift: Ngaphandle kweNkcaso
Le ncwadi izantsi ezantsi kwezona zincwadi zezona zorhwebo eziza kulufunda. UWel Kim Kim noRenée Mauborgne bakufundisa indlela yokubona yonke indawo yezoshishino njengehlabathi lamathuba - nendlela yokubamba ngokusemandleni akho ukulawula ulwandle lwakho olukhethekileyo kunokuba ukhubeke phezu kwabanye abantu. Uza kufunda ukuthengisa ngaphantsi komncintiswano nabanye kunye nokunye ukhuphiswano lokuba yinto enhle kakhulu inhlangano yakho iya kuba. Akunjalo kuphela, kodwa le ncwadi inokukunceda uqinisekise iqela lakho ukuba awuyi-crazy - kwaye le ndlela yindlela ephumelelayo. Olu hlobo lwakutshanje lunemizekelo engabonakaliyo evela kwiinkokeli ezinamandla kwiinkalo ezininzi ezahlukeneyo ziye zasebenzisa ezi zixhobo ukuze ziveze impumelelo.
Eyona ndlela ihamba phambili yokufunda Indlela yokuthatha iingozi: Cofa umzuzu: Ukufumana ithuba
Ngokuqhelekileyo kuthiwa uhlobo oluhle kakhulu lwenhlanhla luhlobo olwenzela lona, kwaye le ncwadi incike kuloo mpikiswano. Ngexesha elifanayo lokuba uFrans Johansson ubonisa indlela impumelelo engakumbi ngayo kunokuba ininzi lethu liyamkela, uphinde uchaze amanyathelo amanyathelo abalulekileyo abantu abangayithatha ukuze banyuse kakhulu imiphumo yabo yokuphumelela. Le ncwadi iya kukufundisa ukuba uthembele kumaphuzu okujika kunye "namaxesha" okuphila kwansuku zonke. Kuya kukufundisa amandla okunxibelelana kunye nokuphefumlelwa kwihlabathi elikujikelezile. Kodwa ngokuyininzi, le ncwadi iya kukufundisa indlela yokudibanisa ibhethri eziphezulu kwiqhinga lakho lokuthengisa - kwaye kuya kukuqinisekisa ukuba ukwenza njalo yindlela efanelekileyo yokuzibeka kuyo impumelelo.
Eyona ndlela ihamba phambili yokuqonda ukuBambisana ngokuBambisana: Ukusebenzisana kwabasebenzi
Ukuba ubuyalele ityala lewayini kodwa ufumene i-7 yeebhotile ezili-12 ezilindelekileyo, mhlawumbi uya kuthukuthela. Kodwa ke, amaxesha amaninzi, abathengisi bahlawula izinto ezingenzi nto kubaxumi babo. Faka ukuthengiswa okubambiseneyo: ingcamango esekelwe kwingcamango yokuba kufuneka uhlawule kuphela iintlawulo ezinokuthi uzifumana kwi-campaign. Ngelishwa, yindawo eyinkimbinkimbi kunye nokungaqondakali yokuthengisa, kodwa incwadi kaRobert Glazer ilapha ukukunceda uqonde imboni ngokubanzi, ukusuka kwindali yokuvela kwindlela yokuyisebenzisa ngokufanelekileyo iimfuno zakho zokuthengisa. I-Glazer igxininisa nje kuphela iziphumo ezibonakalayo zokuthengisa ngokubambisana kodwa ubudlelwane obuzuzisayo obuvela ekuthatheni ubudlelwane obubalulekileyo rhoqo ngamaxesha.
Eyona ngcono yokuPhatha iMveliso yokuThengiswa kweMpahla: I-Formula ye-Content
Ukufika kweendaba zentlalo kwenza wonke umsebenzi womntu wolengiso unzima kakhulu. Namhlanje, wonke umntu ovela kwiivenkile zekhonkco ukuya kwiimveliso ezinkulu zesizwe kulindeleke ukuba akhiqize amavidiyo amnandi, ama-listicles egazini kunye nezinye izithuba ezibandakanya abathengi kunye nabathengi abanakho-kwaye konke kunokuziva kunzima kakhulu. Ngaphambi kokuba ucinge malunga nokuqala ukuhamba ngokuhamba phambili kwizinto ezidakileyo zokuthengisa, okanye ngaphambi kokuba wenze ukulungiswa kwenkqubo yakho ekhoyo, thabatha imizuzu embalwa ukufunda incwadi kaMichael Brenner kunye neLiz Bedor. Kuya kukufundisa indlela kunye nokubangela ukuthengiswa komxholo, indlela yokulungelelanisa iindleko ezihambelanayo, kunye nendlela yokulinganisa impumelelo - usebenzisa iifom ekhonkco kunezinto ezingabonakaliyo.
Eyona ndlela ihamba phambili yokuziThengisa: Wonke umntu ubhala
Kuba bhetele ngakumbi, kwaye nokuba uyazi okanye akunjalo, wonk 'ubani unalo uphawu kule mihla. Yonke into oyithumelayo kumajelo asekuhlaleni, ukusuka ku-Instagrammed umfanekiso we-tacos owawubusuku obudlulileyo kwixesha elidityanisiweyo kwi-poetry policy uyaziqhayisa ngayo kwi-Linkedin, nganye ishukumisela ukuba uyenze kwimidiya yoluntu yindlela yokuthengisa ngokusisiseko-kwaye ngaphandle kokuba uyazi ukwenza kunjalo, oko kunokuba kuhle kakhulu! Icala eliqaqambileyo le ncwadi nguAnn Handley, kuthi, kugxininisa ukuba nakwihlabathi apho into eqhelekileyo esiyithetha ngayo kubahlobo "lol," imicimbi ebhaliweyo yokubhala. Ingaba ungumntu we-CMO okanye umnini-shishini omncinci, umxholo osithumelayo umele umqondiso wakho, ngoko kubalulekile ukuba ufunde indlela yokubhala kakuhle - kwaye ukufunda le ncwadi yindawo enokuqalisa ukuqala.
I-Best Maverick Hot Thatha: I-4-Hour Workweek
Kukho izizathu ezintathu ezi ncwadi zenza uludwe lwethu, kwaye okokuqala kukuthi i-website efana nekhosi uTimoti Ferriss eyakhele ngaphakathi kule mpu meko yenkxalabo yintengiso yeliphi iqela lokuthengisa. Okwesibini kukuba nawuphi na umntu onokuqiniseka ukuba (abathengi?) Abathengi bakhe bacinga ukuba i-$ 5 / iiyure ezibancedisayo benza umgangatho ofanayo nomsebenzi njengokuba bayimhlawulela ngokucacileyo ngumbutho wokuthengisa. Kwaye isizathu sesithathu kukuba, ngokungathi sibuhlungu ukuba siyifumene, ukuba uFerriss usenokuba yinto ethile.
Eyona ndlela ilungele ukulungelelanisa amandla oLwazi oluBanzi: ngaphandle kweNgqiqo
Siphila kwihlabathi apho sineenkcukacha ezingaphezulu kwizandla zethu kunanini ngaphambili - kwaye oko kwenza kubaluleke kakhulu ukuqonda indlela kwaye nini kwaye kutheni ukuyisebenzisa kwisicwangciso sakho sokuthengisa. Ngokungafani neentsuku zokudala esasingenako ukufikelela kwiifowuni zedatha yangaphandle, icebo lamanje lifuna ukujonga ngaphaya kwamanani angaphakathi kunye nokungena kwi-datasphere ye-digital. Kule ncwadi, u-Jørn Lyseggen ufundisa indlela yokusebenzisa impumelelo kunye nokwehluleka kwabanye - kuquka amagama amakhulu kakhulu njenge-Apple, Facebook kunye noMongameli Obama-ukukhokela isicwangciso sakho sokuthengisa ngegama okanye inhlangano yakho.
Isifundo seMpawu eziPhambili: Ubomi be-PT Barnum
Siphume kule ndawo: nangona ubonile uMbonisi Omkhulu kunabo bonke , kuninzi ukufunda malunga nokuthengiswa ebomini be-PT Barnum. Kule nkcazo, uMnu. Barnum ngokwakhe ukwabelana ngeemfihlelo zakhe zokuba wakha njani uphawu oluthile olukhulu kwimbali - kakuhle, ubuncinane ubuninzi bebhendi yakhe kwixesha langaphambi kweTonga. Ukusuka kwiingcongolo ukuya kwintengiselwano kuyo yonke into ephakanyiswayo ilangatye, eli bali liyakuthanda, liyakuthanda, likhale kuwe ... kwaye likufundise iimfihlelo zobuciko bomntu siqu ukusuka kwenye yeengcali zokuqala kwiziko.