YokuThengisa ngokuThengiswa
Amashishini amaninzi acinga ukuba ukuthengisa nokuthengisa zizinto ezifanayo, kodwa azinjalo. Ukuthengisa empeleni kubandakanywa izinto ezimbini ezihlukeneyo: uphando lokuthengisa kunye nezicwangciso zokuthengisa . Amasu okuthengisa oyisebenzisayo ukuphumeza izicwangciso zakho zokuthengisa ziya kuqhuba rhoqo ukuthengisa okuphumelelayo. Imizamo yokuthengisa ngaphandle kwenzuzo yophando lokuthengisa kunye nezicwangciso zokuthengisa angeke ibe nempumelelo. Ekugqibeleni, ukuthengisa kusoloko kubangelwa yingcamango yokuthengisa ngokucwangcisekileyo.
Izinto eziPhambili zeNtuthuko
Izinto eziphambili zempumelelo zichazwe njengezicwangciso ezicwangcisiweyo, ukucwangciswa kunye nokuphunyezwa kwendlela iimveliso kunye neenkonzo eziza kuboniswa kubathengi ukuphumela ekuthengiseni ngempumelelo. Ngokomzekelo, iqumrhu elikhulu lokutya lingaceba, lwakhiwo, kwaye luqalise iindlela zokuthengisa ukuze zifikelele kumama okhulile ngempilo ephakathi kweminyaka eyi-25 no-35 ngokusekelwe kwizifundo ezipheleleyo ezibonisa ukuba eli qela leemakethe elijoliswe kuyo lifuna ukhetho oluphilileyo.
Izifundo ezenziwe yinkampani yokutya kufuneka zidale ukudala izicwangciso zokuthengisa ezihlangabezana neemfuno zabathengi kwilo marike. Kwakhona, usebenzisa umama onempilo njengomzekelo, ama-mama ekuxakekeni kwiindawo ezikuMntla-mpuma zifuna ukukhetha ukukhetha ukutya okunempilo kufuphi neendawo zokucoca zomileyo, indawo yokuzivocavoca okanye indawo yokunakekelwa kwamasango.
Esi sicwangciso sokuthengisa siya kubangela ukuphendula ngokuthe ngqo / ukusetyenziswa kwabathengi kwikharityhulam ejoliswe kuyo. Amama omzimba ngumzekelo omnye. Naziphi na izicwangciso zokuthengisa ngokuphuhliswa kakuhle (ngokusekelwe kuphando olunzulu) luba yingxenye yesimboli esithengisayo soshishino njengoko ihambelana nomnikelo wemveliso yenkampani.
Ngokuqhubekayo, iiNtengiso ezithengileyo ziyiNtloko
Ibhizinisi ngalinye lichonga impumelelo yalo yenkalo ngokubhekiselele kwimeko yemveliso kunye neenkonzo. Ngokufanelekileyo, iziphumo eziphambili zeempumelelo zihlangene nokuthengiswa okuqhubekayo okuqhubeka ngokuvelisa imali engenayo yezoshishino. Ziyakwazi ukubonakala kwimeko yokukhangisa ngempumelelo kunye nemikhankaso yokuphromotha. Izinto ekufuneka ziqwalaselwe xa zichonga impumelelo ebonakalayo zibandakanya impendulo yomthengi kwiintengiso kunye nokukhushulwa, ukugcinwa kwamakhasimende, iintetho zeentengiso zempumelelo, kunye neliphi ihlabathi le-PR elibhekiselele kwi-media buzz. Ukuba amaqonga akho aseburhulumenteni asasazelayo, ukuba unayo kabini inani labalandeli be-intanethi, kwaye ukuba inani lakho lokugcina abaxhasi libhetele kunokuba lilindeleke, uyazi ukuba izicwangciso zisebenza.
Ukuthumela imiyalezo kubaluleke kakhulu
Injongo yeziphumo eziphambili zempumelelo kukukhuthaza ukuthengisa kunye neqela lakho lokuthengisa kwinqanaba elongezelelweyo lemashishini ngokukhuthaza.
Oko kufuneka uyenze kukugqiba oko ufuna ukukufezekisa ngokusebenzisa imizamo yakho yokuthengisa uze ulungele umyalezo wakho ngokufanelekileyo. Ngokomzekelo, ukuba uthengisa ukuvulwa okukhulu kweseyile yesibini yekhonkwane kunye nenjongo yakho kukufumana abantu abaninzi ukuba baye kwithuba lokuvulwa ngokubanzi, banike ipesenti ezingama-20 kwi-mani-pedi kubantu abaqalayo abangama-25 abafikayo. Ukugcina uphapheme kwizinto eziphambili zempumelelo kuya kukunceda ukuba ulinganise ubunako kwiimarike ekujoliswe kuyo kunye nakwiindawo zokhuphiswano loshishino.
Izinto eziphambili zeNtuthuko ezihlukeneyo ngezoshishino
Iindidi ezahlukeneyo zeempumelelo eziphambili zixhamla ngakumbi kwamanye amashishini kunokuba abanye. Ngokomzekelo, inkqubela ephambili yenkampani yokuthengisa imoto yimpumelelo yintengiso ye-4 yesiJulayi. Kodwa le mpu melelo ephambili ingenakufaneleka kumashishini axhomekeke kwiinkonzo okanye ezinikezela iimveliso ezingenawo umda wezaphulelo.
Idatha yokulandelela
Ukulandelwa kwedatha kuyimfuneko ebalulekileyo yokuqokelela ulwazi olongezelelweyo olufanele luvelise ubungqina obubonakalayo bokuphumelela ukuthengisa. Inceda ukulungelelanisa izicwangciso zokuthengisa kwimiphumo yokuthengisa ngokuphumelelayo (oko kukuthi, ukuthengisa okunamandla). Ukulandelwa kwedata kusetyenziswa njengethuluzi lokuqeqesha ukuthengisa ekuncedeni abasebenzi bezentengiso bachaza ezo ndlela zokuthengisa ezinefuthe elinamandla. Ngokomzekelo, amashishini athembele kwimicimbi yezohwebo zentengiso ekukhuthazeni iimveliso okanye iinkonzo zabo bafuna ukulandelela yonke ibhizinisi elitsha elifunyenwe ngokuthatha inxaxheba kwimeko. Oku kuqhutyelwa kwishishini lomtshato, apho abapheki, abapaki, abavelisi beetafile, kunye nabacwangcisi bezityalo kunye nokunyusa abaxhasi babo.