Indlela yokwakha uphando oluthe lwaneliseko lokuphandwa kwamakhasimende uphando
Iziphelo zalo mqhubeki ziza kuthiwa " Nonke ziyanelisekile" kwaye " Uzaliseke ngokupheleleyo." Ezinye ezixabisekileyo phakathi kwezi zigqithisi zimela umgangatho wokwaneliseka kumthengi othile. Ngokuqhelekileyo, abaphandi beemakethi bacinga isivumelwano phakathi kwephuzu kwinqanaba lokuneliseka kwabathengi kunye neembono zangempela zomthengi ngokuphathelele ukwaneliseka kwabo.
Nangona kunjalo, kuyenzeka kwaye mhlawumbi inokwenzeka ukuba iphuzu elisezantsi lilinganisa ukwaneliseka komthengi. Ekubeni lixabiso elilinganiselweyo, umcwaningi weemarike uya kuvumela idilesi encinane yephutha. Ngenxa yale mpazamo encinane yokulinganisa, umcwaningi weemarike uya kuqwalasela ukwaneliseka kwamakhasimende ukuba abe yinto echaseneyo .
Uthini Umehluko Phakathi kwezinto eziguquguqukayo zeLatter and Varifest Variables?
Iinguqu ezinokugqibela zizo ezo ngqondo kwizengqondo, kwinzululwazi, kwezoqoqosho, nakwezinye iinzululwazi zentlalo ezingenakulinganiswa ngokucacileyo. Ngokomzekelo, abaphandi beemarike bahlala benomdla kubaxhasi okanye kwiingcinga zabathengi. Kodwa ezi ngcamango, njengengcamango yokwaneliseka, ayikwazi ukulinganiswa ngokuthe ngqo ngendlela, ngokuthi, ubudala, ubunzima, okanye izinga lemfundo. Ezi zimpawu zendawo zibhekiswa njengezinto ezibonakalayo ezibonakalayo kwaye ziyakwazi ukulinganiswa ngokucacileyo; zibonakaliswe kwifomu ebonakalayo.
Iingqungquthela, izazinzulu ngokubanzi ziyavuma ukuba kuzo zonke iinguqu ezinokuthi zilandelelaniswe, iimpawu ezininzi ezibonakalisiweyo kufuneka zidibaniswe noluhlu olulandelayo. Ngale ndlela, kunokwenzeka ukuba umcwaningi weemarike ahlolisise ubudlelwane phakathi kwezinto ezinokuthi zilandelelanise ezingenakulinganiswa ngqo kwiintlobo ezahlukeneyo zokubonakalisa ezinokulinganiswa ngqo.
Uphuhliso lwemibuzo yoPhando lweNkcazo yoThuthuli
Ukwaneliseka kwabathengi kunokulinganiswa kakuhle ngokusetyenziswa kweemviwo zee- survey . Kunceda ukwenza imisebenzi emininzi enokulinganisa umlinganiselo wokwaneliseka okanye ukunganeliseki okwenziwe ngumthengi kwizinga. Nangona ukwaneliseka kukungafani ngokupheleleyo, ngenxa yezizathu ezibonakalayo, isilinganisi sokwaneliseka siya kufuneka silinganiselwe. Umthengi kufuneka anikwe ukulungelelanisa ngokwaneleyo kwimpendulo yakhe yokuba umdlalo phakathi kwamava kumthengi kunye nempendulo kwinqanaba likhululekile.
Amanqanaba okwaneliseka kwabaThengi - Izikali ezisetyenziselwa ukubonisa ukwaneliseka kwamakhasimende zivame ukuba zi-5-point, i-7-point, okanye i-10-point point, enjalo ukuba i-zero imele iphakame izinga eliphezulu lokunganeliseki. Kwinqanaba elingama-5, umthengi uza kucelwa ukuba akhethe impendulo kwinto yolubuzo lwezinto ezilandelayo: 1 Akanelisekanga, 2 Akanelisekanga ngokufanelekileyo, 3 Akathathi nxaxheba, 4 Unelisekile ngokufanelekileyo, 5 Unelisekile kakhulu.
Kulo nxalenye nganye yoluvo lwenkqonkqo abaphenduliweyo bacelwa ukuba baqwalasele, kufuneka kube nemibuzo emithathu ehambelana nayo . Le mibuzo yimizekelo ebonakalayo. Imibuzo kufuneka ibhaliwe ukuze kulula ukufanisa ulwimi lombuzo kwiinkalo zecandelo lophando.
Ngokomzekelo, ukuba umcwaningi wemakethi unomdla wokulinganisa iqela lokuncinci lokwenza ibhiziniselwano nenkampani, ngoko imibuzo iyakwazi ukujongana nesantya sokuthengiselana, ukusetyenziswa kwewebsite kunye namava eenkonzo zokuthengwa kwamakhasimende ahlala kuyo.
Ubude boPhando lweNgcaciso - I- questionnaire yolu vavanyo kufuneka ifumaneke kwizinto ezili-15 ukuya kwe-35, ngasinye sichaza ezinye iinkalo zamacandelo enkonzo yabathengi. Kubalulekile ukuba ezinye zeenkcukacha zemibuzo zijoliswe ekufundeni okungakumbi malunga nabaxhasi ngokwabo, kungekhona nje imibono yabo, ukwenzela ukuba kuxhaswe icandelo leemarike lihlalutye .
Ukuhlalutya Iinkcukacha zokuneliseka kwabaThengi nge-SEM
Uhlalutyo olunamandla lokuneliseka kwabathengi luya kubandakanya ukuhlalutya kwedatha kunye neendlela zokubala . Injongo yohlalutyo kukuba uqikelele ubudlelwane phakathi kweenguqu ezibonakalayo kunye neziguquko ezilandeleleneyo , kunye phakathi kweendlela ezikhoyo.
Indlela eqhelekileyo esebenzayo yokuqhuba olu hlobo lohlalutyo luhlobo lwe- Equation Equation Model (SEM) . Ukulungelelanisa phakathi komzekelo kunye nedatha kuya kufakwa malunga neendlela ezithile okanye umqathango omnye, njengokuba amandla okunciphisa ukuphambukiswa kwimiba echanekileyo iyaqwalaselwa. Indlela yokubala ngokwayo ibonisa ukulinganiswa okubangelwa ulwalamano phakathi kweenguqu ezikhoyo, kunokuba ngumbono othobelayo kumcwaningi wemakethi. Ukunyaniseka kwezinto ezahlukeneyo zokubonakalisa kubalwa, iziqulatho zeziphumo ezikhoyo zifunyenwe, kwaye ubudlelwane phakathi kweenguqu ezikhoyo zibalwe. Kule ngxaki, umphandi wemakethe uyakwazi ukubona ukuba imodeli eqikelelwayo ihambelana nenani ngendlela efanelekileyo, ngokuqhelekileyo ngokusebenzisa umlinganiso wokuzimisela okhethwe njengo-R2 kunye nomlinganiselo wobuhle obufanelekileyo.