Qinisekisa kwiNkcazo kunye nokuThengiswa koBugcino kunokuba namandla
Ukuthengiswa okuluhlaza kubhekisela kwinkqubo yokuthengisa iimveliso kunye / okanye iinkonzo ngokusekelwe kwiintlawulo zendalo. Imveliso okanye inkonzo enjalo ingaba nobungani bemvelo ngokwalo okanye iveliswe ngendlela enobungakanani bendalo, njengale:
- Ukuveliswa ngendlela ezinzileyo
- Ayinazo izinto ezinobuthi okanye izinto ezichithayo ze-ozone
- Iyakwazi ukuphinda isetyenziswe kwakhona kunye / okanye iveliswe kwizinto eziphinda zenziwe kwakhona
- Ukwenziwa kwizinto ezihlaziyekayo (ezifana ne-bamboo, njl.)
- Ukungasebenzisi iipakethe ezigqithisileyo
- Eyilungiselelwe ukulungiswa kwaye "ingabikho"
UkuThengiswa koBugcisa noPhuhliso oluPheleleyo
Ukuthengiswa okuluhlaza kuqhutyelwa yiinkampani ezizibophezele ekuphuhliseni oluzinzileyo kunye noxanduva lwezentlalo . Imibutho engaphezulu yenza umzamo wokuphumeza iinkqubo ezizinzileyo zoshishino njengoko ziqonda ukuba ngokwenza njalo zinokukwenza ukuba iimveliso zabo zikhangeleke kubathengi kwaye zinciphise iindleko , kubandakanywa ukupakisha, ukuthutha, ukusetyenziswa kwamanzi / kwamanzi, njl. Amashishini athola ngokubanzi ukubonisa Umgangatho ophezulu wokuxanduva loxanduva loluntu unokwandisa ukunyaniseka kweentengiso phakathi kwabathengi bentlalo.
ImiSebenzi kaRhulumente kunye neeNkonzo zikaRhulumente eKhanada unolwazi ngemigaqo yokuthengwa kwezinto eziluhlaza kunye nezixhobo zamashishini. Ukubheka ukuziphatha ngokubaluleka kuye kubalulekile kwiinkampani kunye nabathengi ngokufanayo.
Ngaba Abathengi Banqwenela Ukuhlawula Ngokubanzi Imveliso YamaGreen?
Ukuthathwa ngokucacileyo kokuthengiswa okuluhlaza kukubakho ukuba abathengi banokujonga i-"greenness" yemveliso okanye yenkonzo njengenzuzo kwaye isiseko sokuthenga isinqumo ngokufanelekileyo. Ukucinga okungekho-ngokucacileyo kukuba abathengi baya kuba nokukulungele ukuhlawula ngaphezulu iimveliso eziluhlaza kunokuba bangenayo imveliso engafani noluhlaza.
Ngaba oku kunjalo?
Kubonakala ngathi, ewe. Uvavanyo lwe-Nielsen Global kwiNkcazo yeNtlalo yeNtlalontle yathintela abathengi abangama-30,000 abavela kumazwe angama-60 ukufumana iinkcukacha ezikhethwa ngabathengi ukuthengwa okuzinzileyo, kwaye zifumene ukuba:
- Ama-55% yabathengi azimisele ukuhlawula ngokuthe xaxa iimveliso kunye neenkonzo ezivela kwiinkampani ezenzileyo kwimpembelelo enhle yentlalo kunye nezosingqongileyo (ukusuka ku-45% ngo-2011)
- Ama-52% enze ubuncinane ukuthenga enye kwiinyanga ezintandathu ezidlulileyo ukusuka kwinkampani enye enoxanduva loluntu
- U-52% uhlolisise ukupakishwa kwemveliso ukuqinisekisa ukuchaphazeleka
Kuyathakazelisa ukuba abathengi kwicandelo laseAsia-Pacific, i-Latin America, ne-Middle East / Afrika babonise ukukhetha okuphezulu (64%, 63%, 63%) ukuhlawula ngaphezulu, kanti ukukhetha kwiNyakatho yeMerika kunye neYurophu kwakungaphantsi (42% 40%).
Ucwaningo lweNielsen luye lwajonga ukubalwa kwamanani okuthengisa, kwaye ngokutsho kwedatha yokuthengisa, iimveliso ezivakalisa ukugcinwa kwiphakheji kwaba ne-2% kunyaka-nyaka kunyuka kwiintengiso ukusuka ngo-2011 ukuya ku-2014, xa kuthelekiswa ne-1% kulabo abangenalo.
Imveliso engeyiyo okanye iNkonzo njengeGreen ingabuya
Nangona ukuthengiswa okuluhlaza kukhula kakhulu njengoko inani labathengi lifuna ukubuyela kwiimali zabo zengqongqo kunye neerandi zabo, kunokuba yingozi.
Uluntu ludinga ukungazithembi ukuba amabango aluhlaza aqale kunye kwaye iinkampani zingonakalisa kakhulu iimveliso zabo kunye neentengiso zabo ukuba ibango eliluhlaza lifunyaniswa lixoki okanye liphikisana neminye imikhiqizo okanye iinkqubo zenkampani. Ukunikezela ngemveliso okanye inkonzo njengoluhlaza xa kungabizwa ngokuba yi-greenwashing.
Ngokomzekelo, ngo-2012 uvavanyo lwe-Marketplaceplace ye-CBC lufumene ukuba inkunkuma yesitya se-Dawn Antibacterial, ebonisa i-ileyile ebonisa iimpawu zamabhinqa kunye namadadale kwaye ithi "i-Dawn inceda ukugcina uluntu lwendalo" lufunyenwe luqulethe i-Triclosan evakaliswe ngokusemthethweni njengobuthi obunobungozi kwimpilo yamanzi amaqela angqongileyo acele ukuba kuvinjelwe. Kuyaqondakala ukuba, iProtektri kunye neGamble, umenzi weeDawn products
I-Seaworld i-Orlando isingeniso sayo "iNqweliso Eyayikhathalelayo" ngo-2013 kwakuyomnye umzekelo owonakalisayo wokuthengisa okuluhlaza.
Ikomityi yathengiswa njengobungqina bendalo; ngexesha ngalinye umntu ezalise indebe kumatshini wokuthengisa ngempahla epakini, i-chip edibeneyo iya kubonisa ukuba yi-CO2 engayilondolozile. Ngelishwa, indebe yiplastiki - njengokuba izixhobo ezingama-40 ezingathengwa ngokwahlukileyo ukuze zikhange indebe ephindwe kabini njengethoyi le-penguin.
Imizekelo yokuThengiswa kweGreen
- Abathengisi abavakalisa ukuveliswa kwezinto eziphilayo. Icandelo lokutya lokutya lenkcubeko likhule ngokunyuka kunye nemida njengoko abathengi babonisa ukhetho olwandisiweyo lwezinto ezingenalo ukuguqulwa kwezinto eziphathekayo ezingenazo izibulala-zinambuzane.
- Iindawo zokutyela ezikhuthaza "ukutya okunokutya" kwimihlaba, imifuno, intlanzi, iwayini, njl. Ukukhangiswa kwendawo kukhangeleka kubathengi njengoko kuqhuba umfanekiso wokuzinza nokuzimisela ukutyalo-mali kuluntu.
- Ukuthengiswa kweToyota ye-Prius hybrid. (Prius outsells zonke ezinye izithuthi ze-hybridi, ikakhulu ngenxa yokuba isimboli sayo esiyingqayizivele ibonisa umnqweno womnini woqobo wokuzinza.)
- Intengiso yeVolkswagen / iMercedes-Benz yezithuthi zayo njenge "diesel ecocekileyo" "izithuthi zomhlaba". Njengoko iqinisoinadvertising.org ibhekiselele kwiinkampani zayo ezityholwa ngokutsha kwamanzi kwi-Day Day ka-2016, "akukho nto icocekile ngeenjini ze-diesel ezonakalisa ukungcola kumanqanaba ngendlela engaphezulu komda wezomthetho."
- Ukwenza amabango ayenjengelikhangayo njengoko ekhangeleka. Ezinye iinkampani zizama ukubukeka ziluhlaza ngokwenza izibango ezinobungqongileyo ezingenanto. Ngokomzekelo, iWorldwatch ibonisa umzekelo we-Coopertone ye-sunscreen kunye ne "ayikho i-CFC" ilebula. Ukuba umkhiqizo we-chlorofluorocarbon ezamahala umsindo (ungasindisa ulondolozo lwe-ozone), de uze uqaphele ukuba ukuveliswa kweCFC eUnited States kuvinjelwe ukususela ngo-1995.
Ukuthengiswa okuluhlaza kunokuba yinkqubo enamandla kakhulu yokuthengisa nangona yenziwe ngokufanelekileyo. Jonga Izinto Ezintathu Zokuphumelela Ukuthengisa Ngokutsha .
Amashishini Awamkela Ukuphuhliswa Okuqhubekayo
I-PepsiCo ngenye yezona ziveliso ezinkulu zokutya kunye neziselo zokuphuza iimveliso zonyaka ngonyaka we-$ 65 billion kunye nomgca wemveliso equka iimveliso ezifana neQuaker, iGatorade, iPepsi-Cola kunye neFrito-Lay. Kule minyaka elishumi edluleyo i-PepsiCo iye yaba yinkokeli phakathi kwamashishini ekugcinweni kwamanzi kunye nokusetyenziswa kwamandla. Ngo-2012 i-PepsiCo yafumana i-Award Industry Watermward Award ekuboneni imizamo yayo yokunciphisa amanzi kunye nokusetyenziswa kwamandla kuyo yonke imisebenzi yayo yezoshishino, ukusuka kumaketanga okubonelela kwiifekthi.
Imizamo yokuzinza yePepsiCo iquka:
- Ukusebenzisana namafama ukubeka esweni ukusetyenziswa kwamanzi kunye nokukhutshwa kwekhabhoni kunye nokwandisa izivuno zezityalo
- Izakhiwo zeevenkile kunye namaofisi ezinkampani ukuphucula ukusetyenziswa kwamandla - umzekelo umqeshwa wase-Casa Grande Frito Lay e-Arizona uvelisa isiqingatha seemfuno zombane ngamandla omhlaba, amanzi asetyenziselwa kwakhona ukuphuza imigangatho, kwaye inkunkuma iyabuyiselwa kwakhona xa kunokwenzeka. Iziko lenye yeendawo ezingaphezu kwe-20 ze-PepsiCo eziqinisekisiwe kwimigangatho yokugcinwa kwe-LEED.
Eyaziwayo Njenge: UkuThengiswa koMmandla, ukuThengiswa kweeMvelo, ukuThengiswa kweeNkcazo, i-green sheen.
Imizekelo: Umkhankaso wokuthengisa otyhafayo weChad bombedom ngenxa yokuba wenza impazamo yokupakisha imveliso yakhe enobungakanani kwimeko ye-styrofoam.
Bona kwakho:
Iindlela ezili-10 zokuGcina iBhizinisi lakho