Ziziphi iIqhinga lika-3 loCwangciso lweSicwangciso-qhinga?
I-Walmart yazisa isicwangciso esithembekileyo ukuqinisekisa ukuba inkampani iya kuhlala ishiyali. Impembelelo yeProjekthi isekelwe kwiimpawu ezintathu eziza kuphucula izibonelelo kumthengi. Amanyathelo amathathu:
- Gcina Imali, Phila Ngcono
- Yinqoba, Yenza, Bonisa
- Ukukhawuleza, Umhlobo, Ucocekile
I-Walmart ihlose ukugcina abathengi bevuya kwaye babuyela kwisitoreji sabo xa uqoqosho luphucula. Kule minyaka elishumi edlulileyo, inkampani ilahlekelwe ngabathengi njengoko behamba rhoqo kwiivenkile ezitsha zokhuphiswano lwazo ezifana neTgethi.
Ngokufezekisa i-Project Impact Walmart ihlaziya izitolo zayo e-US ngokukhulisa iisisithi, ukulungiswa kwezinto ezincinci, ukuphucula umqondiso, nokunyusa ukukhanya kwemvelo ukunika abathengi ivenkile ehlawulisa umhlobo.
Gcina imali. Siphila Kulungile.
Eyokuqala kwezi zintathu zibizwa ngokuba yi-Save Money, Live Better. Eli nyathelo linamalungu amaninzi apho iWalmart ilandelayo.
- Ubukhokeli bexabiso - I Nkampani iyaziwa ngokuba yiyo "Daily Low Price", kodwa i-Walmart ijolise ukunika umthengi ibaluleke kakhulu kumgangatho ngamnye wemveliso. Ngokufezekisa ubunkokheli bemveli iWalmart ilindele ukugwema iinzame zabanye abathengisi abafana neTgethi ekufumaneni isabelo semarike.
- Iimveliso - Eli candelo liyindawo apho iWalmart ikhangele ukunciphisa. Utshintsho luya kwenziwa kwi-cadence promotion, ukukhangisa kwexesha, kunye nokugcinwa kwendawo yokugcina.
- I-Label yangasese - Omnye ummandla apho iWalmart inokunyusa imali yengeniso ukunyusa iindidi zabo zebhile. Imozulu yezoqoqosho yangoku ibenomthengi abajonge ukugcina imali kunye nexabiso leemveliso ze-label ze-Wal-Mart zangasese kufuneka zilungele umboleki kunye nenkampani.
- Ukuhlanganiswa kweBhanki yeBhanki - Nangona iWalmart ikhangele ukunciphisa inani elipheleleyo labathengi kunye nemveliso, inkampani iya kubakhangela abathengisi abasasaze ukwandisa iiprogram zokukhangisa zentengiso.
- Inkcitho yokuthengisa iindleko eziqhelekileyo kunye nezolawulo (i-SG & A) -Inkampani inokucela abaphakeli ukuba bazise ukusebenza kakuhle ekuthuthweni kwezinto. Oku kungaba ngumthengisi kwisikhululo sokuhambisa, isikhungo sokuhambisa kwisitoreji nakwi-venkile.
Ukuphumelela. Dlala. Bonisa.
Eli nyathelo libona iWalmart ikulungiselela iimveliso kwiivenkile zayo zonke. Ukunciphisa inani leemveliso, kwaye mhlawumbi ukunciphisa inani labathengi ngokubanzi, iWalmart inokukhuthaza abaphakeli ukuba banciphise amaxabiso . Kwakhona kuvelisa ukuvula kwemveliso yileta yangasese kwaye yandisa ingeniso. Ngokubhekiselele ekuphuculweni kwemveliso, isicwangciso kukubeka iindidi zemveliso kwisinye seebhakethi ezintathu; ukuphumelela, ukudlala okanye ukubonisa.
- Ukuphumelela - Le yimiba ephambili yeWalmart. Ngale mveliso, inkampani ijolise ukufumana isabelo semarike, kuba ngowokuqala ukuthengisa kwimveliso emitsha, uholele ngentengo kunye nexabiso, kunye nokugcina impahla yokuthengiswa kwezinto.
- Dlala - Ezi zigaba ezicwangcisiweyo. I-Walmart iya kuba neenjongo zokukhula kwezi zigaba, kodwa kusetyenziswa ukukhula okulinganiselayo kunye nenzuzo kumxholo wokusebenza kwemarike. Abathengisi abafumana iimveliso kule ndawo kufuneka bajonge ukuthengisa ngokuthe ngqo kwiWalmart ukwenzela ukuba izinto zabo zingasuswa kwiishelulo zesitolo.
- Bonisa - Eli nqanaba apho i-Walmart inokunciphisa inani lemveliso abayisebenzisayo, kodwa ingaphumeleli kwinqanaba elipheleleyo. Ngokomzekelo, i-Walmart iye yagqiba ekubeni ihambe kwizinto ezine zokugcina ukutya kwiplastiki kwiindawo zayo zokugcina izithuba ezimbini. Imveliso ye-brand ye-Hefty ne-Clorox ye-Glad Corp ye-Glad isusiwe kuma-shelf evenkile, ishiya i-Zip Johnson ye-Ziploc kunye ne-Walmart yexabiso elikhulu kwi-label yangasese yeemveliso kuphela eziza kuboniswa.
Ukukhawuleza, Umhlobo kunye nococekileyo.
I-Walmart ifuna ukuphucula amava ekuthengeni kwi-esitolo kunye nokusebenza kakuhle nakwiivenkile nganye ngokulandelayo;
- Ukuhamba kweMpahla: iWalmart inomjikelezo wokuthengiswa kwempahla engekho ngaphezulu kweeyure ezingama-48. UWal-Mart uye wamkela iinkqubo ezisebenzayo ezifana ne-cross-docking efana nokunciphisa iindleko zokusebenza, ukunyuka kwamaxabiso, ukunciphisa amanqanaba okubala kunye nokuphelisa ukuphathwa okungadingekanga nokugcinwa kwemveliso.
- Izixhobo Zokungcola Zero: Ukuzinza kuyinkalo ebalulekileyo kwimigaqo-nkqubo ye-Walmart. Ikhampani inikezelwe ekuphuculeni ubuchule obuvela kwisigaba esibhakabhakeni kwisigaba sokwenza, ukusuka kumthengisi ukuya kwisikhululo sokusabalalisa, ukusuka kwisikhululo sokusabalalisa ukugcina, indawo yokugcina impahla kwisitoreji, isithala kumthengi, ukusuka kwisitorethi ukuya ekhaya, ukusuka kwindawo yokutya kunye nenjongo yokugqibela yeNkunkuma yeNkunkuma.
- Ukunikezelwa kweCandelo loTshintsho : iWalmart isebenza ekuphuculeni ukusebenza ngokufanelekileyo kwiinkqubo zokubonelela kwaye ngokukodwa ekuthuthweni. Ikhampani ibone impumelelo efana ne-21 yeepesenti yokwandisa ukusebenza kwe-fuel (MPG), ukunyuka kweepesenti ezingama-5.5 kwiillet ngeloli, ukunciphisa ama-6.5 ekhulwini kwiilori ezingenanto kunye ne-3.8 ekhulwini kwenyuka kwiimeko ezithunyelwa nge-7.8% ekunciphiseni kweekhilomitha.