Umthamo woMthengisi oPhezulu (GMV)

Musa ukuthembela kwi-GMV yedwa ukuqonda iimali zeenkampani

Ixabiso elithengiswayo elithe xaxa, okanye i-GMV, libhekisela kwindleko epheleleyo kwiidola zokuthengisa ngexesha elithile kwiziko le-e-yorhwebo njenge- eBay . Esi sibalo sasisetyenziswe ngokubanzi kwindawo yokuthengisa okanye yemali engenayo kwiintsuku zokuqala ze-e-yorhwebo kodwa ibe yindlela ethile engaphelelwa yisikhathi yokulinganisa inani leenkampani.

Kukho iindlela ezimbalwa zokubala i-GMV. Ingcaciso elula kakhulu kumthengisi kukuba i-GMV yintengo yokuthengisa ehlawulwe kumthengi, iphindwe inani lezinto ezithengisiwe.

Ngoko ukuba uthengisa amajethi ayi-10 kwi- eBay yakho yevenkile ye-$ 100 nganye, i-GMV iya kuba yi-$ 1,000. Ngamanye amazwi, yindlela enye yokubala imali engenayo.

Kodwa ngokwezomnotho, i-GMV yinto engabonakaliyo enganikezeli ingqiqo enkulu kwixabiso lezinto ezithengisiwe, okanye into ethile kwiindleko ezithengiswa ngumthengisi. I-GMV ayibandakanyi izaphulelo okanye ukubuya, okanye iindleko zokugcina nokugcina impahla phambi kokuba kuthengiswe. Akunjalo ukulungelelaniswa kweentengo zentengiso, ezibonakaliso ezichanekileyo ngakumbi zempilo yezemali yenkampani. Nokuba kwi-e-trade sites ezifana ne-Amazon, ingeniso yesayithi ayibalwa ngokusekelwe kuphela kwixabiso leedola yezinto ezithengisiwe.

Indlela i-GMV ingasetyenziswa ngayo kwi-eBay

Kwiimeko ze-eBay, i-GMV ibhekisela kwivolumu epheleleyo kwiidola zokuthengisa kwi-eBay kunye ne-eBay-branded website yezorhwebo kwixesha elithile lezoqoqosho. Ngokuqhelekileyo kusetyenziswa ngokubhekiselele kwiintlobo ezimbini zolwazi.

Inani elipheleleyo leempahla ezithengiswa kwi-eBay ngokubanzi, kwi-website yonke, njengendlela yokusebenza kwe-eBay kunye nesimo njengemarike.

Kwakhona kusetyenziswa ukubonisa inani elithengiswayo lokuthengiswa ngumthengisi ngamnye ngethuba lwakutshanje, njengendlela yokubeka esweni intsebenzo yokuthengisa kunye nempilo yezoshishino.

Ngokuxhomekeke kumongo, umthengisi unokuthetha ngomnye, okanye zombini, umzekelo: "I-GMV ye-eBay iyancipha iminyaka engaphezulu kweminyaka, kodwa ndibona okubi kakhulu kwishishini lam. ngenyanga, xa kuthelekiswa nenyanga edlulileyo ngeli xesha. "

Kodwa oku kulinganiselwe, kwaye ukuba uzama ukujonga impilo yezoqoqosho ye-eBay isitolo okanye nayiphi na enye umthengisi, umfanekiso onjenge-GMV awuyi kunika ingqiqo eyaneleyo.

Okuchanekileyo kuneGGV

Ukuba uhlola iingeniso zeenkampani ezithengiswa esidlangalaleni , iifayile zazo zekota zesekondari ziza kukuxelela ngakumbi malunga nenkampani xa uzibeka kwisimo. Ukujonga inkcitho yomnatha yenkampani, umzekelo, ayithethi into eninzi ngaphandle kokuba unento yokulifanisa. Ngaba le nqanaba lekota liphezulu okanye liphantsi kunomlinganiselo wonyaka odlulileyo kwikota enye? Ingaba lo ngumzekelo wenkcitho eyongeziweyo, okanye ingeniso eyanciphayo? Ngaba kukho izinto ezikhethekileyo kwikota enikeziweyo, njengokuthengiswa kwepropati, eyayinempembelelo yexesha elilodwa kumgca weenkampani? A

Njengoko ubona, kuneendlela ezininzi zokubala impilo yenkampani, kwaye usebenzisa i-GMV nje inganiki umfanekiso ochanekileyo.