Nangona kunjalo ubugcisa kunye nesayensi yolwalamano loluntu kusekho ubugcisa ngaphezu kwesayensi. Kukho ezininzi iingcinga kunye neengcamango ezingalunganga malunga ne-PR ezingekho ziphosakeleyo kodwa amaninzi amaninzi ayingozi.
Nalu uluhlu lweengcali eziqhelekileyo malunga nobudlelwane boluntu.
Nayiphi na Inkcazo ye-Press Press
Kukho ilizwi elidala, "Ngethuba nje upela igama lam." Ingcamango yokuba nayiphi inkki inki efanelekileyo, ukuba nje ukufumana igama lakho ngaphandle apho, kwaye ukugqithisa, inzuzo ephakamisa nayiphi na into embi ebalini. Le ngongoma yesiganeko sobudlelwane boluntu . Kwakhona isicwangciso sokulahleka.
I-PR yiyo yonke malunga nokukhishwa kweeNkcazo kunye neeNkomfa zoLwazi
"Inkcazo yokukhululwa" kunye " nenkomfa yenkomfa " yimiba emibini abaxhasi kunye nabaphathi ababaziyo. Baya kusebenzisa la magama. Ngokuqhelekileyo. Kwaye oku kubi. Kubi kuwe, ukuba wenza umsebenzi ngenxa yokushicilelwa kweefowuni kusetyenziswe ngaphezulu kwaye kaninzi ithuluzi elingalunganga lomsebenzi.
Mbi kumxhasi wakho okanye umphathi, kuba iinkomfa zonxibelelwano zingabonakali kwaye zigcinwe kwiziganeko ezinkulu. Ukuba ubamba iintlanganiso zenkxininiso kwixesha elipheleleyo, abathatheli abaza kubonakalisa. Ulwalamano loluntu namhlanje luyintsimi ehlala ishintshanayo, enxibelelwano oluthe xaxa lwenzeka kwiindlela zokusika.
Iividiyo ze-YouTube, i-Twitter, iiblogi.
Emva kokuba Uqhekeza ngokuBhengezwa, Ugolide
Yithi uyenze ividiyo ye-viral kwaye ufumene iigidigidi, okanye wabhala ukukhululwa kowomdaka obalaseleyo owake wambona kwaye amaphephandaba ehlabathini lonke ayithatha. Enye into ebanzi kwiimidiya ayanele.
Kufana nomculo.
Iimpawu ezimangalisa enye ziqhelekileyo. Ziya phezulu phezulu kwaye ngokukhawuleza, ziphazamiseka emhlabeni. Inxalenye enzima kumaqela omlambo - kunye nawuphi na umntu woluntu okanye intlangano - yimpumelelo.
Upapasho lukhululekile kwaye lubulula
Sonke siqhuba iimoto. Oko akuthethi ukuba kufuneka uqeshe ummelwane wakho ukulungisa injini yakho yeChevy. Akunjalo xa ukhuphiswano lwakho lisebenzisa umatshini oqeqeshiwe. Kwaye kukho ukhuphiswano oluninzi nolwalamano loluntu.
Uninzi lwemibutho lizama ukufumana ingxelo kumajelo. Uninzi lwabantu benza ubudlelwane bobudlelwane bexesha elipheleleyo ngabaqeqeshi abanolwazi abaye basebenza emaphephandabeni, kwiTV okanye iziteshi zomsakazo, kunye nabo abangazange babe nama-degrees kwi-journalism okanye ubudlelwane boluntu. Ngoko kukuhlakaniphile ukuba ube nomntu onokwenzeka kakhulu-okanye ukuba wenza oko, ukufundela nokuthetha ngeengcebiso ngaphambi kokuba ungene.
Kufuneka uzuze ixabiso elincinci kwi-PR
Kubantu abaninzi, abanikazi bamashishini abancinci kunye nabantu abazama ukugqithisa-nokuba ngaba kwezopolitiko, ukuzizonwabisa okanye imidlalo yezemfundo - ukuqesha i-PR eqineleyo ayiyiyo inketho. Uhlahlo lwabiwo-mali alukho. Kodwa kukho ezinye iindlela.
Iimveliso Ezintle Azidingi Ukupapashwa - - ZiMveliso ezimbi kuphela
Nangona okwenzayo akumsulwa - ukukhukhumeza umkhiqizo omubi ngoxa ungawutyesheli iimveliso zakho ezilungileyo-oko kuyisicwangciso esingavaliyo nesingavelanga.
Ufuna abantu bazi malunga nemveliso yakho engcono. Kufuneka uziqhenye, kwaye ube yinto ebalulekileyo kuyo nayiphina inxaxheba.
Ukugcina i-PR kuphela kwimveliso emibi kuthetha ukuthemba oko uthethayo xa ugqiba ukugqiba ukwenza intengiso kwimveliso yakho emihle. Eentloko zabo, baya kwenza ikhonkco: nokuba nantoni na aba bantu bazame ukupompoza imfucuza, ngoko ke xa bebetha le idigethi, yile nkunkuma.
Ulwalamano loLuntu alukwazi ukulinganiswa kwaye ngoko ke aluzuzi
Ulwalamano loluntu alufani nebhola. Akukho zibalo xa uphumelela kwaye xa ungenayo. Abanye abantu kunye nemibutho bazama ukulinganisa ubudlelwane boluntu , kodwa oku kufana nokuzama ukubethela i-jelly eludongeni.
Unokuzama ukuthelekisa imidiya efumanekayo kwisixa esilinganayo sokuthengisa. Okwangoku amajelo atholakeleyo athembeke kakhulu - kwaye ayasebenza-kunokuba zikhangise.
Awukwazi ukupakisha loo nto njengenombolo.
I-PR Iindlela zokuShimoza nokuLawula i-Press
Into eyona nto ongayenzayo kukuxelela intatheli ukuba angafihla ibali okanye ukuyeka ukumba. Lona uphawu olushukumisayo lwe-neon oluthi, "Kukho igolide yeendwendwe engcwatywe apha! Bafihla into enyanisekileyo - dig Dig DIG!"
Awukwazi ukulawula umshicileli. Umshicileli awunjalo isiko le-monolithic. Ulwalamano loluntu lukunxibelelana noomaphephandaba kunye noluntu ngendlela efanelekileyo, esebenzayo.
Kuphela abaRhwebi beeMpahla bangayenza
Kwiintlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlalontlal, Uqeqesho lukhula, njengoko imfuno yolwazi ikhula. Kukho imisebenzi enxulumene noluntu kwishishini, ukuzizonwabisa, ezopolitiki, ezingenanto kunye noorhulumente.
Imibutho yazo zonke iintlobo ibona inzuzo yokuthetha kunye noomaphephandaba kunye noluntu, kwaye bayayenza ngezindlela ezininzi kunanini ngaphambili: iiwebhsayithi, iiblogi, i-Twitter, i-rediyo, i-Facebook, ukuprinta, i-imeyile, iividiyo ze-Youtube kunye nomabonwakude.
Ulwalamano loLuntu luPhepha, iSlogans, kunye nePropaganda
Ipropaganda ixhaphaza abantu ukuba benze into engekho emxholweni yabo, kwaye ngokuqhelekileyo isisitye sombuso, sisetyenziselwe kunye nokucatshungulwa kunye nokwesaba. Ubunxibelelwano bobudlelwane boluntu buphephe ukuhlahlela, izibhengezo kunye neendlela zobuxoki.
Abaphulaphuli banamhlanje abazange baphelele ngakumbi, kwaye akuzange kubekho imithombo engaphezulu yeendaba kunye nolwazi. Uninzi lweentsebenziswano zoluntu lukwenza lula ubomi kubaxhasi abaxakekile kunye neendaba.