Ukugxininisa kubasebenzisi bodwa ngabakwa-Bulk-Ukufumana
I-B2C e-shishino ityhibela ibhizinisi kumthengi we-e-yorhwebo, oku kuquka ukuthengisela abathengi ngabanye.
Nangona kukho iinqununu ezininzi ze- B2B zezorhwebo, abaninzi abantu bacinga ngamabhizinisi eB2C xa bacinga nge-e-yorhwebo. Enyanisweni, amashishini e-e-yorhwebo angabalwa kunye namanye amanqanaba amaninzi, kwaye akukho mhlaba oqhelekileyo wokuhlalutya iintlobo zezoshishino ze-e-yorhwebo .
Eyona nto ilungileyo: B2B okanye iB2C?
Ukuba ulapha kweli phepha ukufumana impendulo yalo mbuzo, ngoko uchitha ixesha lakho. Akukho ndlela mna, okanye nayiphi na enye, ndingayiphendula. Yiyiphi enye ingcono, i-apula okanye i-orange? Ufumana le ngcamango.
Yintoni i-Ecommerce yeB2B2C?
Ngezifinyezo ezisele ziphonswe kuwe kweli phepha, uyazi ukuba i-B2B2C iya kwandisa kwishishini ukuya kubathengi. Ukuqonda oko kuthetha ukuthini, cinga ngomthengisi we-intanethi othengisa izinto zokubuyisela ezikolweni. Kodwa endaweni yokufikelela kubafundi (okanye ngabazali babo) ngokuthe ngqo, lo mthengisi unxulumene nezikolo aze athengise abafundi bezo zikolo.
Ngoko unokuthi i-B2B2C ye-yorhwebo iyimpumelelo yengubo yeB2C eyenziwa yile shishini.
Isikhuthazo se-B2B2C Ecommerce
Icandelo leB2B2C linabathathu abathathi-nxaxheba. Nanku ukulungiswa kobukho bomntu ngamnye kulolu hlobo:
Iyokuqala B kwiB2B2C
Ibhizinisi loqobo elifumana ilungiselelo leB2B2C linethemba lokufumana abathengi ngobuninzi.
Esikhundleni sokugxila ekufumaneni umthengi omnye ngexesha, umthengisi we-intanethi ufuna ukufezekiswa koqoqosho lwezinga ngokungena kwisiseko somthengi kwelinye ishishini. Kwiimeko ezininzi, ukudibanisa nezoshishino eziphakathi (phakathi kweB) kwinqanawa kuletha ukuthembeka nokuthenjwa okuninzi.
I-Middle B eB2B2C
Ibhizinisi eliphakathi lingaba neenjongo ezininzi. Ngakolunye uhlangothi, kunokuthi kube yinto nje yokubambisana neentengiso, ezinjenge-B phakathi nokwenza ikhomishini kwiintengiso eziqhutyelwa kuyo. Kodwa ngokuqhelekileyo u-B ophakathi akayi kwenza nayiphi na imali kule ngqungquthela. Ngoko kufuneka kubekho ezinye izizathu. Ezinye zazo zibandakanya ukubonelela ngexabiso kubaxumi babo ngokuzifumana ezingcono kwixabiso lokuthenga (okanye ngaphezulu). Kwezinye iimeko, njengokuba kuthengwa kweyunifomu yesikolo, u-B ofuna ukuba aqiniseke ukuba bonke abathengi babo bathenga imveliso eqhelekileyo.
I-C kwi-B2B2C
Ukuba yingxenye yeqela lokuthenga kuyiphumo elingenakukupheka lokuba ngu-C kwintambo yeB2B2C. Leli qela lokuthenga linokuthi lichazwe ngokwemigaqo, kwaye iinzuzo zokuthenga ubuninzi zingabonakala. Ngaphandle koko, umntu unokukhetha ukuhamba kwindlela ye-B2B2C ukulungelelanisa, okanye ukuthembeka okubonakalayo, kule nkqubo yokuthenga.
I-B2B2C yiFomathi yeShishini eliVumelekileyo kwaye unokukuncedisa kwi-Rapid Scaling Up
Ifomathi ye-B2B2C ye-e-commerce ingaba lula kakhulu kunye nobudlelwane obudala. Olu lwalamano lunokuvuna ukukhokelela ekuthengeni ngobuninzi bamakhasimende. Ngenxa yeendleko ezinokubaluleka kokuthengwa kwamakhasimende , le nzuzo enye yodwa ingenza i-B2B2C imodeli e-commerce efanelekileyo.
I-B2B2C Ayikho i-Elixir yoLonesi
Ukuba usungule ishishini elitsha le-e-yorhwebo, mhlawumbi usongelwa yimzamo efunekayo ekufumaneni umthengi omnye ngexesha. Ndidibene nabaninzi abatsha boshishino be-e-yorhwebo abaye bacinga ngokufumana umthengi ngobuninzi ngeendlela zeB2B2C njengenye indlela yokufaka umzamo wokufumana abathengi ngabanye abathengisa. Leyo yayiyindlela engafanelekanga yokuyijonga. Akuzona zonke ezo shishino zezoshishino ezichanekileyo kakuhle kwifomathi yeB2B2C. Ngoko ukuba yakho yedwa ishukumiso kukugwema umzamo, oko kungenokuba yinto engcono kwifomathi yakho.