Yayiphi Intengiso Yakho?
Ngendlela elula kakhulu, unako ukubala isabelo sakho semakethe ngokuhlula intengiso yenkampani yakho ngokuthengisa ngokupheleleyo. Unokuphinda uchaze imfuno yeemarike ezizayo kwishishini lakho ngokulandela amanyathelo amane achazwe kweli nqaku kwi-Harvard Business Review. Ngokufanelekileyo, uphando lwakho luya kufumanisa ukuba kukho imfuno ekhulayo yeemveliso okanye iinkonzo zakho, kwaye ukuba ukhuphiswano olukhoyo alinalo ubunikazi obupheleleyo bemarike. Le datha iya kubonisa ukuba kukho igumbi lakho ishishini lokungena kumdlalo.
Kuthekani ukuba uhlalutyo lwakho lwemarike lubonisa ukuba akukho mfuneko enkulu kwimarike yemveliso okanye iinkonzo zakho, okanye ukuba imarike sele ikhuphisana kakhulu? Ngaba oko kuthetha ukuba kufuneka uyeke ukuqhubela phambili kwishishini lakho? Akunjalo.
I-Market Saturation ichazwe
Iimeko ezichazwe ngasentla zichazwa njenge-saturation market. Ukuthengiswa kweemarike kwenzeka xa ityala elithile lingavelisi isidingo esitsha semveliso ethile okanye iinkonzo.
Oku kunokwenzeka ngenxa yezizathu ezininzi, kubandakanywa ukhuphiswano olwandisiweyo, ukunciphisa iimfuno zabaxhasi bemveliso okanye inkonzo, okanye ngenxa yokuba imveliso okanye inkonzo sele iphela kwiimarike (oko kukuthi, ngenxa yobungcali bezobuchwepheshe). Umngeni oqhelekileyo we-market saturation yiloo nto ithetha ukuba kukho ithuba elincinane lokukhula, kodwa oku akusoloko kunjalo.
Indlela yokuphumelela kwiMakethe eXhaswe
Nangona ukuthengiswa kweemakethe kunokuthetha ukuba ukungakwazi kwakho ishishini kukukhuphisana ngenxa yokungabi nzuzo kwinzuzo ekhoyo kwiimarike, kunokubonisa intsingiselo enamandla kunye nokukhula okuzayo. Ukuphumelela kwimarike egcweleyo kubandakanya ubuchule, ubuqili kunye nokuvumelana, kodwa kunokwenzeka. Injongo kukufumana iindlela zokwahlula ishishini lakho ukusuka kukhuphiswano. Nazi iindlela ezimbalwa onokubeka ngayo ishishini lakho ukukhuphisana kwiimakethi egcweleyo:
- Ukuphuculwa kweMveliso kunye nokuPhuculwa kweMveliso: Enye yeendlela eziphambili zokungena kwiimarike ezigcwele okanye ezithe gqwetyiswayo kukunikela ngemveliso esitsha kumashishini okanye ekuphuculeni kwenye ekhoyo. Injongo kukunikela into ephakamisa imfuno kwiimarike, kwaye uvumele ibhizinisi lakho kuthathe isabelo semarike kude nabathengisi. Yilungele ukubheka ngaphaya kweli shishini lakho linikela ngoku; unokwazi ukuphululela kwishishini ngokudala umkhiqizo ophucula kulo ukhuphiswano.
- Ukulungiswa kweModeli yoTshintsho: Xa kuziwa kwixabiso, unokungena kwiimakethi egcwele ngeendlela ezimbini. Unako ukunciphisa ukhuphiswano kwizame zokukhwabanisa abathengi abanomdla-mali (oku kunokuba yingozi ngenxa yokuba kunokudala udumo olunobuncinci kunye nomgangatho ophantsi). Okanye, unako ukuphakamisa amaxabiso akho uze unikeze iimveliso zakho njengekhetho le-premium okanye ekupheleni.
- IiNkonzo eziKongeziweyo-Ukongeza: Ukongezelela ekunikezeni iimveliso ezintsha okanye ukutshintsha isicwangciso sakho sexabiso, unako ukwandisa ixabiso kubaxumi bakho njengendlela yokweba isabelo semakethe. Unokwenza oku ngokubonelela ngamava othengi bamakhasimende ukuba abathengi bakho abakwazi ukufumana ukhuphiswano. Unokubonelela ngeenkxaso zentengiso njengemisebenzi yokuphucula amahhala okanye inkxaso yabaxhasi be-24/7 ukunyusa inani elithengiweyo lokuthenga kwinkampani yakho.
- Gxininisa ukuthembeka kwabathengi: Cinga ukuthatha ingcamango yenyathelo elilodwa ngokuqhubekayo ngokudala iinkqubo zokunyaniseka ezinikeza izikhuthazo ezinjengezaphulelo, izilingo zamahhala, iziphuzo, kunye nokwenziwa komntu. Oku kungaba ngummeli omkhulu wezoshishino lakho, kukuvumela ukuba ungene kwiimakethi egcweleyo ngokubhengeza abathengi abasenayo kunye nokuvuza ibhizinisi labo eliphinda.
Ekugqibeleni, ukukhuphisana kwimakethi egcweleyo kufuneka ukwazi ukuhamba ngentloko kunye nentsebenzo kwaye wenze into eyahlukileyo kunamanye amashishini kuloo ndawo. Unokufuna ukuzama amaqhinga ambalwa ukuze ufumene inzuzo ekhuphisanayo eya kukunceda ibhizinisi lakho likhuphuke ngaphezu kwamashishini. Ukuphucula amathuba akho okuphumelela, qinisekisa ukuba isicwangciso sakho seshishini siqinile kwaye sibhekisela kuwo rhoqo ukuba uqinisekise ukuba uhlala kwindlela kunye neenjongo zezoshishino zakho.