Indlela yokuKhula iBlog ye-Niche-Market ukuya kwiPropati eLunene kakhulu kwiPlaneti
Ukudala nokugcina iblogi kwishishini lakho kuyindlela enhle yokufumana ufumaneke, fumana abaxhasi kunye nabasebenzisi bakho banamhlanje. Ukuqala iblogi kulula. Ukwakha ibhulogi ephumelelayo kudinga umsebenzi omncinci.
Ukugqithisa kwiBlog Global Business Business (ukudalulwa ngokugcwele: Ndidale iblogi ngo-2004 kwaye ndayilawula: http://www.globalsmallbusinessblog.com), sithola phakathi kweendwendwe ezingama-40 000 no-50 000 ngenyanga ukusuka kwihlabathi lonke.
Kwiiveki ezimbalwa ezizayo siza kufikelela kwii-1.5 zeepredithi zokujonga iphepha. Inbox yethu ye-imeyile igcwele imiyalezo esuka kubantu abacela ukuba babhale isithuba seendwendwe, ukuthengisa into ethile, ukubuza malunga nokukhangisa okanye ukugxilonga ukuqaliswa kwabo kwakamuva. Injongo yethu kukunikela ulwazi oluchaphazelekayo kunye nolwazi olufanelekileyo kubarhwebi kunye namashishini amancinci anomdla wokuya kwihlabathi. Ukuqwalasela imarike yethu inomdla, ungase ubuze, yintoni imfihlelo yakho kwimpumelelo yakho? Ipheka ukuya kwimithetho elishumi elula. Akunakuba yiyo yonke into entsha okanye eyahlukileyo, kodwa isisebenzele thina. Siyathemba ukuba baya kukwenzela wena xa usebenzisa iblogi yakho ukukhulisa ibhizinisi lakho lokungenisa / ukuthumela.
1. Siyazi abaphulaphuli bethu. Kubonakala kubulula, kwaye kuyabonakala, kodwa ukuba ufuna iblogi yakho ibe ngumthombo wokufumana ulwazi oluncedo, kufuneka uqonde abaphulaphuli bakho. Ukususela ekuqaleni, abaphulaphuli bethu beye, kwaye bayaqhubeka bekhona, oosomashishini kunye nabanikazi bamashishini amancinci abanomdla wokuya kwihlabathi.
Oku kungayinxalenye yokuthatha ihlabathi jikelele, ukuqonda ukudibanisa ihlabathi, ukuqesha abantu abafuna ukuqala umgangatho wehlabathi . "Ihlabathi," "oosomashishini" kunye "namashishini amancinci" ngamagama amathathu asemqoka kunye namaqela achaza izithuba zethu. Yona nqanaba eliphambili kwaye asisoze sabulala loo nto kwaye asiyikuhlukana nayo.
2. Sithanda into esenzayo kwaye ibonisa. Ukuba awuhlali ujabule ngomxholo wakho, akukho mntu uya kuba. KwiBlogu yeBusiness Global yeSigqeba esincinci siyathanda ukwabelana ngolwazi lwethu kwaye sincede abanye bakhulise amashishini abo. Umxholo wethu oyintloko kukunikela ulwazi oluchaphazelekayo kunye nolwazi olufanelekileyo kubarhwebi kunye namashishini amancinci anomdla wokuya kwihlabathi. Asizange siyeke kwaye siqhubeke nokubonelela ngenqaku elitsha, elibandakanyekayo nolwaziyo kubafundi bethu. Sizinikezele kubafundi bethu kwaye siqonde ukuba ukuze bafumane ukunyaniseka kwabo, kufuneka siqhubeke sibonelela ngomxholo ochaphazelekayo, okhokelela kwinqanaba lika-3.
3. Siyaqhubeka ngokubhula. Ukuba awuboneleli umxholo omtsha rhoqo, ngabafundi bayayeka ukutyelela indawo yakho. Yiza imvula, ukhanyise, inyikima okanye iqhwa leqhwa, sibhala yonke imihla ngaphandle kweCawa. Abafundi bethu balindele ukuba ishedyuli kwaye asiyi kubayeka. Sivame ukushicilela izithuba zethu phambi kwe-9 ngethuba leSikhulu seNtlanga (ixesha lethu). Isiqulatho asifanekanga sipapashwe emva koko ngaphandle kokuba siphule iindaba. Ukuba oko kwenzeka, sithumela kabini ngosuku olunye.
4. Sinikela umxholo o luncedo kubaphulaphuli bethu. Abafundi baxakeke kwaye banomdla okufutshane xa ufika kwiWebhu Yehlabathi.
Ukuba awuboneleli umxholo ochaphazelekayo kwaye onenzuzo, abafundi bayayeka ukutyelela iblogi yakho. Ukuthumela umxholo omtsha imihla ngemihla kulungile, kodwa ukubonelela ngokuthatha inokuthi okuya kubangela ukuba abantu babuyele ngemini emini. Ngolunye usuku singathumela ividiyo ye-YouTube, eyilandelayo, yethu indlela-umxholo onxulumene nomxholo wethu oyintloko wabashishini kunye namashishini amancinci anentshisekelo yokuhamba kwihlabathi.
5. Sisebenzisa iindlela ezahlukeneyo ukuxelela ibali lethu. Gxuma izinto ukuze ugcine iblogi yakho inomdla kubafundi bakho. Hayi yonke imihla yinto enhle yokuthumela kwiblogi. Iingcamango zinokuba zininzi, kodwa ixesha lethu lingaba lula. Ngeentsuku ezithile sichaza yonke into umfundi efuna ukwazi ngesihloko esithile. Ezinye iintsuku senza isikhokelo esifutshane size siye ngqo kwikhonkco yangaphandle. Indlela esiluhlula ngayo izithuba zethu zihambelana nendlela abafundi bethu baqhuba ngayo inkcazelo.
Ngamanye amaxesha bayakhawuleza, ngamanye amaxesha bayanciphisa kwaye bafuna ukufunda onke amagama okugqibela. Ngesinye ixesha bacela umbono wethu kwiingcamango. Siyahlula uhlobo kunye nobubanzi bolwazi esilunikayo kwaye silulungise ngokumalunga namaxesha kunye nento echaphazelekayo kumfundi wethu.
6. Sichaza xa abafundi bevakalisa izimvo kodwa kungekho njalo. Umsebenzi wokubeka izimvo ngeblogi yindlela enhle yokuzibandakanya nabafundi bakho. Kodwa ke akufuneki ukuba uphendule kuwo onke amazwana. Senza konke okusemandleni ethu ukuphawula xa abafundi bephawula kodwa xa kungadingeki, asiyi kuba. Asifuni ukuba abafundi bethu bacinge nje ngeparachute kwaye bathi nantoni na ukuba bafune ukuva. Sizama ukuqiqa ngeempendulo zethu, ukuphakamisa umxholo kumgangatho ophezulu ukuze sonke sifunde ngakumbi kwinkqubo.
7. Sidibanisa nanini na xa sikwazi ukwazisa abafundi bethu ngcono. Awunayo ukudala yonke into ebhulogi yakho yedwa. Sebenzisa lewebhu ukufumana umxholo obalulekileyo kwimithombo yamaphandle. Sidibanisa nezinye izixhobo rhoqo. Ngokomzekelo, sitsho i-athikili ngokuphathelele " ukutyunjwa komhlaba " kodwa mhlawumbi umfundi wethu akayazi ukuba "ukukhangela umhlaba" kuthetha ntoni. Sidibanisa nencazelo yehlabathi jikelele ukuqinisekisa ukuba abafundi bethu bagcinwe ulwazi kwaye bafunda rhoqo.
8. Sibonisa imifanekiso epholileyo, imifanekiso kunye nezithombe. Ibhulo elinamazwi amaninzi kwaye akukho bugcisa abukho iphepha elimemayo kwiindwendwe. Ingaba iifoto zethu okanye kwi-domain yoluntu, amandla egrafti zethu zithuba. Enyanisweni, asizange sithumele ngaphandle kwesimboli esilandelayo. Ngamanye amaxesha, umfanekiso oqinileyo unokuxelela ibali ngaphandle komxholo (umzekelo, ividiyo okanye umfanekiso weflegi yaseMerika ngomhla we-4 kaJulayi). Ekubeni asikwazi ukucinga nokuzonwabisa kwimixholo kwiWebhu ngaphandle komfanekiso okanye isatifiketi esilandelayo, senza iphuzu ukwenza okufanayo kwiblogi yethu.
9. Sidibanisa amaleyibhile kwizithuba zeblogi zethu ukuze sincede siqonde umxholo wethu kwiinjini. Kungenxa yokuba udala iblogi enomxholo ochaphazelekayo akuthethi ukuba kuya kuba lula kubafundi ukuwufumana. Iinjongo zophando ezifana ne-Google zinesi-algorithm esigqibo sokuba yiyiphi iwebhsayithi ebhalwe kuqala kwisiphumo sophando. Ukuze uhlelwe kuqala kwindawo yophando lweGoogle, kufuneka ube namazwi abalulekileyo kwisayithi lakho ukuze i-Google algorithm ibenokuyifumana. Ngokomzekelo, ukuba sibhala ngeSteve Jobs kunye nendlela asinceda ngayo ukuguqula ihlabathi lethu njengoko siyazi ngokuveliswa kwe-iPhone, siyaqiniseka ukuba siyayichaza iposi kunye namagama athi: uSteve Jobs, Apple, utshintshe ihlabathi kunye ne-iPhone . Xa abantu befuna "uSteve Jobs, tshintsha ihlabathi," umzekelo, okwandisa amathuba okuthunyelwa kweso sikhundla ekubhalweni kweGoogle kuloo migaqo.
10. Sithatha uphondo lwethu lokuthengisa , ngokucacileyo nangokucacileyo. Asiyakholelwa kwimfundiso yokuba "ukuba uyayakha, baya kuza." Kunoko, sikholelwa kumsebenzi onzima (ukunamathela kuzo zonke iingongoma ezikhankanywe ngasentla) kunye nokuthengisa yethu iblogi yonke indawo esiya kuyo. Oku kuthetha ukuba sibhala umgca weposi weendwendwe kwiphephandaba eliphambili, isayineli okanye umgca wecala uquka umnxibelelwano kwibhulogi yethu. Ukuba sibhala inqaku kwisakhiwo esishisayo se-intanethi, unxibelelwano kwiblogi yethu ifakiwe. Ukuba senza i-webinar, sibheka iblogi yethu ekuqaleni kwenkulumo yethu kwaye ekupheleni. Emva koko, sithatha loo mabhenge kwaye sithengisa ngeendaba zethu zoononophelo kunye nezonxibelelwano: I- Facebook , LinkedIn , Twitter, Google+, Instagram kunye nePinterest. Ukuba sinabalandeli abangama-5 000 kwiplani enye kunye nama-2 000 kwelinye kwaye bonke abo balandeli badlula emsebenzini wethu ukuya kwisiseko sabo sendawo kwaye bawadlulisela kunye nabo, sinakho ukufikelela kubantu abangaphezu kwesigidi kubantu ixesha elifutshane. Ngoku oko kukufanelekile ukwabelana nehlabathi!