Ukuthengiswa kwamazwe ngamazwe: Isicwangciso-qhinga soBuchule beSizwe

I-franchising yamazwe ngamazwe yindlela echanekileyo yokunciphisa ukuxhomekeka kwiimfuno zasekhaya kunye nokwanda kweemali, iingeniso ezizayo kunye neenzuzo kwihlabathi jikelele . Ukwandisa i-brand emhlabeni jikelele nge-franchising kubandakanya umngcipheko omncinci, kufuna ukutyalo-mali okuncinci kwaye unikezela ngamandla amakhulu okukhupha amandla. Khangela ukuba yiyiphi i- franchising yamazwe ngamazwe , iinzuzo zayo, imizekelo yeenkampani eziphumelele ngeyona mali ngamazwe ngamazwe, ukuba ziqaliswe njani ekuthengiseni i-franchising kunye nalapho ufuna khona uncedo olongezelelweyo.

Yintoni iFranchising International?

Ukuqhaqhaqhaqhaqhaqhaqhaba kukuhlanganisa izixhobo kunye nokukwazi ukufezekisa ukuthengisa , ukuhanjiswa kunye neenjongo zokuthengisa kwenkampani. Ngokuqhelekileyo kubandakanya i-franchisor enika umntu okanye inkampani (i-franchisee), ilungelo lokuqhuba ishishini elithengisa imveliso okanye inkonzo phantsi komzekelo wempumelelo we-franchisor wezoshishino kunye nokuchongwa kwegama lokuthengisa okanye i-brand ye-franchisor.

I-franchisor ihlawulisa umrhumo wokuqala phambi kwe-franchisee, ehlawulwa ngokusayinwa kwesivumelwano sokuthengiswa kwemali. Ezinye iirhafu ezifana nokuthengisa, ukuthengisa okanye ukuhlawulwa, kungasetyenziswa kwaye kuxhomekeka ngokukodwa malunga nendlela isivumelwano esithethathethwayo ngayo kwaye isetyenziswe.

Ukuthengisa, ukuqeqeshwa kunye nezinye iinkonzo zenkxaso zenziwa zifumaneke yi-franchisor.

Izinzuzo kwiFranchising International

Ukongeza kokungena kwiimarike ezitsha zamanye amazwe ngaphandle kwabathengi abongezelelweyo, ukuthengwa kwemali ngamazwe ngamazwe nakho kunokunikela ngokubizwa ngokuba ngumnini-master master franchise.

Aba bantu ngokuqhelekileyo bazalwa kweli lizwe kwaye baqonda iingxaki zezopolitiko kunye nezobukhosi kwilizwe lakhe elibhetele kunabo bonke abavela ngaphandle. Abanikazi be-franchise abanamanye amazwe bahlawula umrhumo ophezulu wokuba bafumane indawo ekhethiweyo okanye, kwezinye iimeko, ilizwe lonke apho baqhuba khona njengenkampani okanye i-sub-franchise nkampani, ukuthengisa ama-franchises, ukuqokelela iimbopheleleko , ukuqeqesha abanikazi kunye nokujongana nabo bonke neminye imiba enxulumene nayo.

Bangakwazi ukuvula iiyunithi ngokwabo. Ngokubanzi, inani elichanekileyo lemali-mboleko kufuneka lichazwe ilungelo elilodwa lokusebenzisa imodeli yezoqoqosho kwilizwe lonke.

Iinkampani ezenza iFranchise

I-Domino's Pizza International Inc. yaqala ukukhonza abathengi ngaphandle kwe-United States ngo-1983 xa igumbi lokuqala livuliwe eWinipeg, eCanada. Ukususela ngelo xesha, i-Domino's Pizza International iye yandise ukufika kwayo kwihlabathi jikelele ukubandakanya iimakethi ezingaphezu kwama-55 zamazwe ngamazwe asetyenziswe ezitolo ezingaphezu kwama-3,230.

Inkampani ithi, "Impumelelo yeDicino's Pizza ngaphandle kwe-US ngenxa yobudlelwane obambisene phakathi kwama-franchise ekhethekileyo kunye neqela leqela elibaxhasayo. Sonke, sizama ngokuqhubekayo ukuxhasa umgaqo-nkqubo othi 'I-One Brand-One System' ukuze ube yinkampani ehamba phambili yokuhambisa i-pizza ehlabathini. "

Omnye umdlalo wokutya okukhawulezileyo, uMcdonald's , wenza ishishini kumazwe angama-119 ehlabathini lonke. Kwiimarike apho iMcdonald's engenayo khona, Afghanistan, umzekelo, inkampani ayinaso isicwangciso esicacileyo sokuvula indawo kula mazwe. Inkampani ithi kunoko kugxila kwiimarike apho sele ikhona khona.

Ndiyaqalisa

Indawo efanelekileyo yokujonga ukuqaliswa yi-International Franchise Association.

Inokukunceda ngamanyathelo okuqala ukuba uthathe kwaye kwaye yimaphi amathuba atholakala kwindawo yokuthengisa. Njengoko nakuphi na ukwanda kokubanzi kwamanye amazwe, kuya kuba nemingeni: ukungafani kwenkcubeko , ukuxubusha kwezomthetho, iingxoxo zentsebenzo kunye nemiba yepropati yengqondo, ukubiza nje ezimbalwa. Ukufundwa kwezinto ezibandakanyekayo, funda, "Ukujongana nobunzima boKwandiso lwaMazwe ngamazwe".

Kuphi Ukufuna Ukuncedisa UFranchising

Nazi izibonelelo ezimbalwa eziza kukukhokela kwindawo yokuthengwa kwemali yamazwe ngamazwe.

1. I-International Franchise Association: Kucingwa ukuba kuvela kuyo nayiphi na into enokuyenza nge-franchising-ukusuka kwiiprofayili zelizwe ukuya kumazwe angamazwe athengisa ulwazi malunga nemithetho ye-franchising international.
2. Ihlabathi likaFranchising: Unika iinguqu zedijithali ze-Franchising imiba yehlabathi kunye nemiqulu yolondolozo lwamaxesha eFranchising World.

1. Incwadana ye-FranCast ye-DLA Piper: I-DLA Piper ithathwa njenge-No. 1 yomthetho wenkampani yomhlaba kwi-franchise umthetho ngo-Who's Who Legal kwaye ibhalwa ngumsebenzi ophezulu e-United States ngumbutho ophandwayo ophando lweCalls & Partners. Qinisekisa ukuba ubhalisele kwi-newsletter eyaziwayo yeFranCast.
2. Ukukhulisa i-Smart, Ingozi encinane nguShelly Sun: Le ncwadi inika indlela yokukhokela ekuhambiseni i-british business yakho.
3. Ukuqhagamshelana ngamazwe ngamazwe: Isikhokelo sikaMarco Hero: Isikhokelo esisebenzayo kubo bonke ababandakanyekayo ekucwangceni nasekusebenzeni inkqubo ye-franchise yamazwe ngamazwe-ukusuka kwinqanaba elisekhaya ngaphakathi ekulawuleni abaqondisi kulabo abasebenza ngasese.