Iimpawu zokuthenga

Izenzo zoshishino ezingenamkhethe azikho ndawo kwindawo yokunikezela

Nsuku zonke abeendaba baneengxelo zecandelo lokukhwabanisa kunye nezenzo ezingekho mthethweni ezibandakanya ukuthengwa kwezinto okanye iinkonzo phantse kuwo wonke amazwe ehlabathini.

Nangona sifuna ukucinga ukuba abantu abaqulunqa izivumelwano kunye nezivumelwano zokuthenga zilungile kwaye zichanekile, zikhona ezinye eziya kwamkela ukunyanzelisa okungachaphazela ukunikezelwa kweemvumelwano ezixabisa amawaka eedola kwiizigidi ezigidi zamadola.

Imigangatho Yokuthenga

Yonke inkampani iya kubamba abasebenzi bayo kumgangatho wokuthenga owenziwa ngokubakho ngeenkqubo, iindlela, kunye nemithetho ukuqinisekisa ukuba inkqubo yokuthengwa ihamba ngokufanelekileyo.

Nangona kunjalo, ukuthengwa kwezinto kunye neenkonzo yinkqubo ebandakanya ukusebenzisana kwabathengi kunye nabathengisi abanokuthi baqhubele ubudlelwane babo kunye noonxibelelwano.

Umqeqeshi wokuthenga uya kuthiwa ngumthengisi abanolwazi lwakhe ngaphambi kokuba batshale umnxeba abanye abanikezelayo. Ubudlelwane phakathi kweenkampani kunye nabathengi babo luye lwaphuhliswa ngexesha elide kwaye lusekelwe kubuhlobo babo.

Nangona kunjalo, umqeqeshi wokuthenga unembopheleleko embopheleleko kumqeshi wokuqinisekisa ukuba umkhiqizo okanye inkonzo enhle kakhulu kwiindleko ezifanelekileyo, ngendlela ehamba phambili. Imilinganiselo yokuthengwa ikhona ukuze kuqinisekiswe ukuba iimfuno zenkampani ziphambili kuyo nayiphi na intetho kunye nabathengi abanokuba ngabakho.

Imilinganiselo yokuqala yokuziphatha yokuthenga abaqeqeshi yapapashwa nguMbutho woLawulo lokuThengwa ngo-1929.

Izenzo zabaThengisi

Nangona silindele ukuba abaqeqeshi bokuthenga babe njengendlela yokuziphatha njengabantu, ininzi inkampani inomnyango wokuthengisa onomsebenzi wokuthengisa impahla yakho, kwaye oko kunokuthetha ukuthintana nabasebenzi bamakhasimende athengiweyo, anokuthengwa okanye abangabathengi.

La maqela athengisayo aya kuba neengxowa-mali zokukhuthaza iimveliso kunye nezikhumbuzo zentengiso , ezifana neepen, iikhalenda, idayari, njl, okanye izipho ezingakumbi ezifana nezidlo.

Kule ninzi yezifundo ekuthengeni kuye kwafunyanwa ukuba phantse bonke abaqeqeshi bokuthenga bayamkela into evela kubathengisi, nokuba ngaba encinci njengento yokubhala.

Nangona uninzi lweenkampani luya kufuna ukuthenga kunye nabasebenzi abangabathengi ukuba basayine kwaye bahlale kumgaqo-nkqubo wokuziphatha, iinkampani ezincinci zincinci ukuba zinakho okanye zihlala zikho mgaqo wokuziphatha. Ukungaphumeleli kwamashishini amancinci kuphezulu, kwaye kubalulekile ukuba iinkampani ziphumelele ukushishina, kwaye ezi ziza kungena kwiindleko zokuziphatha.

Abasebenzi abangengabathengi

Nangona iinkampani ezinkulu zifuna ukuthenga abaqeqeshi ngokukhawuleza ukunamathela kwiikhowudi zokuziphatha, oko akunjalo ngokwenene kubantu abangathengi. Kwiinkampani ezininzi ezithengwayo zivunyelwe ziintloko zesebe okanye nabasebenzi bamacandelo abadlulileyo.

Oku kuthetha ukuba amasebe athengisa abathengi angabhekisela kubasebenzi abangathengi ukuba bathengise ukuthengisa apho mhlawumbi banqatshelwe liSebe lokuthenga. Uninzi lwezi zinto zithengiswayo azizange zibonwe yisebe lokuthenga njengoko lihlawulwa kwiziko leendleko zesebe okanye ukuhlolwa okucatshulwa liSebe le-accounting.

Ukuthengwa komgudu kunesithintelo ezimbini ezibalulekileyo kwinkampani. Okokuqala imali ayizange iphinde ixhaswe ngesebe lokuthenga, ngoko akukho ndlela yokukwazi ukuba umthengi ufumene intengo efanelekileyo yento. Okwesibini, umthengi unokunyanzeliswa ngokungapheliyo ukuba athenge; mhlawumbi ngezipho, ubuhlobo bomntu okanye ulwaphulo lomdla .

Ukuthengwa kwe-Rogue kungenza ama-50 ekhulwini kwindleko jikelele yenkampani ngonyaka. Ukuba abaqeshwa abangabathengi banqunyelwe ukuthenga okuncinci okanye ukuthengwa kwenani, inkampani iya kuba nethemba lokuba ukuthengwa kwenziwa ngokusemthethweni kwaye umkhiqizo ongcono ukhethwa ngokusekelwe kwintengo, umgangatho kunye nexesha lokuhambisa.

Isishwankathelo

Iingcali zithengwa ziyimpahla kwiyiphi na inkampani. Bangakwazi ukugcina amawaka eenkampani ukuba kungekhona izigidi zeedola ngonyaka.

Indlela abayithengayo ngayo ibaluleke kakhulu kwimpumelelo yenkampani, kwaye ikhowudi echanekileyo yokuziphatha iyaqinisekisa ukuba bonke abathengisi abanokuphathwa baphathwa ngokulinganayo.