Funda Ngezibonelelo ezingenziNzuzo
Amajelo asekuhlaleni - kuquka amaphepha afana ne-Facebook, i-Twitter, i- LinkedIn kunye ne-Google + - idlala indima ebandayo ebomini babantu, zombini njengendlela yokudibanisa nabahlobo kunye nendlela yokwandisa umsebenzi wezoshishino. Ukuthengisa ngokungenzi nzuzo , ngokukodwa, kuye kwaxhamla ukuthengiswa kweendaba zentlalo ngeendlela ezininzi; uphando olutshanje luye lwabonisa ukuba, ukususela ngo-2007, imibutho engenzi nzuzo "ibeke isantya sokusetyenziswa kweendaba zoluntu ekuthengiseni." Kakade, imibutho yezinye iintlobo sele isisebenzisa nabo; kodwa kwiintlangano ezingenzi nzuzo, ezo ntengiso ziyinzuzo ngakumbi ubuncinane kwizizathu ezihlanu, eziza kuxutyushwa ngezantsi.
Kwakhona iindaba ezilungileyo, nakwabantu abaqhuba imibutho, kuba yiyo le nto ibenzima kakhulu ukubethelwa yimali.
- Asikho isidingo semali eninzi yemali
Inhlangano engenzi nzuzo, ngentca, ayihlawuli igalelo; Kunoko, ingeniso yayo engenayo iya kuzalisekisa iinjongo zayo. Ngoko ke, ayikwazi ukuhamba ngeendlela ezifuna imali eninzi, kwaye ukuthengiswa kweentlalo ngenye yeendlela. - Ukubandakanywa kwabachaphazelekayo
Abachaphazelekayo banomdla omkhulu kwizizathu ezihlobene nabo. Iingxowa-zentlalo zentlalo zivelisa amava onke ahlangeneyo kunye nabo bachaphazelekayo. - Ukuseka ubudlelwane
Nje ngokuba iiwebhusayithi zokuthengisa ezentlalo zinika abantu ithuba lokuqhuba ubudlelwane kunye neentsapho kunye nabahlobo babo, ngokunjalo kunceda iinkampani ezincedo ukuba zenze kwaye zigcine ubudlelwane kunye nabathengi babo. Le ntlawulo iyaqhubeka nangakumbi: Abo bathengi abaye baqhagamshelana nenkampani ngezonxibelelwano zentlalo banokusebenzisa iindlela ezifanayo ukuxelela abo baziyo ngako, okwandisa abaxhasi babo.
- IiVideos njengeziphumo
Imibutho enobuncedo ingasebenzisa nokunxibelelana kwezonxibelelwano zentlalo ukwenzela ukuba abathengi abanokuthi bajonge iividiyo zabo zokuphromotha. I-YouTube inenkqubo engenzi nzuzo, apho ezo zoshishino zifumana inzuzo ezizodwa; kwaye ezi zibandakanya amandla okulayisha kunye nokukhangela uphawu lomgangatho ophezulu. Basenokungeniswa kuluhlu lwezentlalo ezingenzi nzuzo kunye nekhasi levidiyo, kwaye iividiyo ngokwazo zingabandakanya "umnxeba ekusebenzeni".
- Uphando kunye neengxoxo
Inhlangano ingasebenzisa i-Facebook okanye i-Twitter ukuba iqhube uphononongo, eyona nto ibalulekileyo kuba inokukwenza abantu beenkampani bafumane ukuba zeziphi izinto malunga nabo abathengi babo bayavuma kwaye bangazivumeli, kwaye basebenzise olo lwazi ukuphucula oko banikelayo kunye nendlela baqhuba i shishini. Kodwa uphando luyakwenza okungaphezulu kwelo. Bangakwazi ukuvelisa inzala kuma-fundraisers kunye nezinye iziganeko ezibanjwe yinkampani. Basenokufunda nokuba kutheni abaxhasi babo benza iminikelo yabo, kwaye bafumanisa ukuba ngabaxabi babo baxabisa kwaye banomdla kuzo.
I-Zoomerang yinkampani eyenza ukungenzi inzuzo ukusetha iakhawunti kwisaphulelo ngenjongo yokuqhuba uphando. Bancedisa ukuseta iifomathi zeentlobo ezahlukeneyo zophando-ukwaneliseka kwenkqubo, ukwaneliseka kwintliziyo yokuzithandela, iinzame zokuzithandela nezakhono, ukwaneliseka koluntu, isahluko sokuxhasa imali, umniki-mali, ubulungu. ukwaneliseka kwenkqubo, kunye nokukhathazeka kwendalo kunye nokwazisa. I-akhawunti eyisiseko ikhululekile; ii-akhawunti kunye ne-premium akhawunti nazo zingathengwa ngeemali ezivela kwi-$ 24 ukuya kwi-65. Iingxelo ezinjalo zinika ukuba iinkampani zifikelele kwiitshati kunye nezigrafu ezenziwe ngokwezifiso, ukuhlaziywa ngetekisi kunye namazwi e-Word, umbuzo we-randomization kunye "nokubethelwa," ukuxhaswa kwefowuni evulelekileyo, ukulawulwa kwegama lomgca, ukujikeleza kwengqondo, "ukunqumla ingqiqo" kunye nokunye okuninzi.
Ukongeza kwezibonelelo ezixoxwe ngasentla, ii-media media zinezinye iindidi ezinobungcali. Omnye unikezelwa yi-Facebook Izizathu, apho inkampani inokuqhuba uphando, ibonise abaxhasi abatsha, kwaye inikele ngolwazi malunga namathuba okuvolontiya. I-Twitter, ngokufanayo, yenza ukuba iinkampani ziqalise izikhalazo ze-intanethi abasebenzisi abanokuthi "batyikitye" ngokuthi "bahlolisise" imiyalezo ethunyelwe kubo kunye nokuxhuma kunye neminye imibutho engenzi nzuzo. I-Google + ine-community of nonprofit organizations. Kwaye ku-LinkedIn, ungasetha iphepha lekampani! Iindaba ezentlalo zibonakalise kwaye ziyaqhubeka zibonakalisa ukuba ngumhlobo onobuhlobo obuhle.