Indlela yokubhala iSitatimende sakho sokuPhakamisa

Le nkcazo inikeza izikhokelo okanye ugxininise kwimibutho yakho

Isitatimende sokubeka isibonelelo okanye sigxininise kwishishini lakho okanye inhlangano. Ingxelo engekho-ntsholongwane yendlela inkampani yakho ebonakala ngayo kwiingcamango zentengiso yakho . Ngokucacileyo, inkcazo yokubeka ichaza indlela umkhiqizo, inkonzo, okanye uphawu lwakho oluzalisa ngayo iimfuno zabathengi kangcono kunokuba ukhuphiswano lwakho, amanqaku e-Whatis.com. Funda ukuze ufunde indlela yokwenza ngokukhawuleza ukudala isitatimenti sokubeka indawo esiza kwenza ukuba abathengi bakho bafune ngokuphangaleleyo iinkonzo okanye iimveliso zakho.

Ukuchonga iBhanti yakho

Ngaphambi kokuba uqale ukudala isitatimenti sokuma, kufuneka uqale ukuchonga uphawu lwakho. I-brand yakho nguwe kwaye iquka okungaphezulu kwegama lakho, isiqubulo, uphawu, uphawu, okanye uyilo. I-brand yakho ichaza izinto ezizahlula iimpahla zakho, iinkonzo, okanye zombini ukhuphiswano.

Kodwa ngaphezu koko.

I-brand yakho yembono yokuba abathengi baneva xa beva okanye becinga ngegama lenkampani, inkonzo okanye umkhiqizo. Ingumfanekiso wengqondo yimuphi wena, njengenkampani, umelela abathengi. I-brand yakho ishukunyiswa yimimiselo, amagama, kunye nobuchule obujikeleze yonke into oyivelisayo kwaye ubonise kubathengi-kwaye ubuchule buqala ngokucacileyo ngetekisi yokubeka indawo.

Funa iNgcombolo eyakhayo

Okokuqala, hlangana iqela lakho. Ukuba ungumnikazi wedwa, unokufuna ukudibana nabahlobo bezoshishino (mhlawumbi kwiqela lezorhwebo okanye kwinkonzo yenkonzo ohlala kuyo), abahlobo, nokuba ngabaxumi ngeqela leengxoxo kwi-intanethi.

Ngaphambi kokuba udibene neqela lakho okanye iqela, yenza umsebenzi wokulungiselela kwangaphambili ngokuphendula ngokufutshane iimpendulo kule mibuzo elandelayo:

• Iyintoni ishishini lakho okanye iqela?
• Nguwuphi na ishishini?
• Ngubani owenza inkampani okanye inhlangano yakho isebenze? Ngubani omele i-market target?
• Yintoni efunekayo kwimarike ekujoliswe kuyo?
• Ngubani okhuphisana nabo ?

• Yintoni eyenza ishishini lakho okanye iqela lihluke kumashishini akho?
• Ziziphi iintlobo ezikhethekileyo ezifumaneka kwiimveliso okanye iinkonzo zakho?

Yinyanisekile

Xa udibana neqela lakho, amaqabane, okanye abathengi, bacele ukuba bathembeke ngokunyanisekileyo. Yiya kwinqanaba ngalinye uze uchaze iingcinga zakho. Unokumangaliswa ukufumanisa ukuba abanye abavumelani noko iikhishini lakho ekujoliswe kulo, okanye nokuba ngubani othengisa kuyo imarike. Cinga ngeqela lakho njengababambisene bakho: Ukuba abayiboni ukuba yintoni na ukungafani okanye izinto ezinokubakho ngaphezu kwabaqhubi bakho, ukubethelwa ngokuqinisekileyo ukuba abathengi bakho abayiboni loo mahluko

I-Miles Herndon, i-agency ye-branding yase-Indianapolis, ithetha ukusebenzisa isitatimende esingenanto esingenanto esinjengokuba:

"Igama lam [iBrithani] linika i-___ (1) ___ kunye no -____ (2) ___ kunanoma yiphina [i-Shishini lakho]. Senza oku ngo -____ (3a) ___, ___ (3b) ___, kwaye ___ (3c) ___."

Cinga ukunika oku-kwaye mhlawumbi nezinye iimimiselo ezifanayo-kubambisene bakho ngaphambi kokuba uchaze oko ucinga ukuba inkampani yakho yenzayo kwaye imele ntoni kubathengi.

Bhala iNgxelo yeNgxelo

Sebenzisa le ngcaciso ingentla ukuba ubhale isitatimenti sakho sokuma. Ingxelo akufanele ibe lide elilodwa okanye ezimbini izivakalisi okanye umhlathi omfutshane kuninzi.

UMiles Herndon ubonisa le nkcazo yesampula:

"UBrice Co. unikezela amadoda angama-24-35 ngamanani aphantsi kwimpahla yezemidlalo kunanoma yiyiphi enye ivenkile yezemidlalo. Senza oku ngokuphelisa phambili, senza ubudlelwane obuqilima kunye nemikhiqizo emikhulu, kwaye sihambelana nayiphi na enye intengo kwiwebhu."

Xa usuqulunqwe isitatimenti sakho, jonga olu luhlu olutshwankathelo olufutshane ukuze uqinisekise ukuba uthini ukuba ufuna ukuthetha ntoni:

• Qinisekisa ukuba isitatimenti sakho sicacile kwaye siyazivikelwa. Gcina ukhumbule ukuba isitatimenti sesimo sikhombisa indlela inkampani yakho ifisa ukuyiqonda ngayo.
• Isitatimenti sakho kufuneka senze ukucaca, ukuhambelana nokuqhubeka komakethi ekujoliswe kuyo ukuba inhlangano yakho isebenze.
• Ukubandakanya naluphi na ukugxekwa okwakhayo okubanjelwe ngababambisene bakho. Oku kuya kukunceda uvelise inxelo ethembekileyo nechanekileyo.

Bhala ingxelo e gqibelayo

Emva kokuba uyiqulunqe isitatimenti sakho, hlangana neqela lakho kwakhona. Vula ukugxeka kwaye ulungele ukuhlaziya isitatimenti sakho njengoko kuyimfuneko. Ewe, unokuba ufuna ukunika ilungu ngalinye leqela iqela lesitatimenti oye waqulunqa-ubaxelele ukuba liyi-rough draft-kwaye unike amalungu ekomiti ithuba lokwenza nayiphi na inguqu abanokuvakalelwa. Sebenzisa onke loo majelo ukuze wenze isitatimende sokugqibela sokuma.

Ngaphandle kokuba usebenze isitatimende sokugqibela sokubeka indawo, khumbula ukuba uphawu lwakho lujoliswe ngqo: Njengoko iimarike zitshintsha, unokwenza uhlaziye isitatimende sakho sokubeka ngexesha elide ukubonakalisa izinto eziguqukayo.