Ukuchaza iMakethe yakho yeNiche

Isinyathelo esibalulekileyo kwiNtengiso yeNcinci

Kwiminyaka eyi-12 yam namava esebenzisana nabaxhasi, into enye ndiyibonile ukuba banamanye abanikazi boshishino abaye bachaza imakethe yabo ye-niche kwaye banomfanekiso ocacileyo ukuba ngubani abathengisa kuye, kwaye kukho abanye abavame ukuyeka okanye ungaqiniseki.

Ngokuqhelekileyo abanikazi boshishino bajonga imarike ye-niche njengokunciphisa ukuthengisa kwabo okanye ukunciphisa umyinge wenzuzo, ngoko bayayesaba. Inyaniso kukuba, i-market ye-niche ingachazwa njengecandelo elinika amandla akho shishini.

I-market ye-niche ikuvumela ukuba uchaze ukuba ngubani othengisa kuyo. Xa uyazi oku, kulula ukucacisa apho ukuthengiswa kwamandla kunye needola kufuneka kuchithe.

Thatha umzekelo umthengisi wemoto. Iifowuni zokuthengiswa kwemoto kwaye indixelela ukuba bafuna ndibancede baphuhlise isicwangciso se-intanethi yokuthengisa. Umbuzo wam wokuqala njengawo onke "Ngubani na umntu ojolise kuyo ?" Baphendula ngokuxelela ukuba abaphulaphuli babo bonke abantu. Bafuna ukurhweba nakubani na umntu onomdla ekuthengeni imoto. Ngoku, masihlale sikhumbula ukuba lo mthengisi wemoto useNew York. Ndiya kwinkqubo ngokusebenza kunye nabaxumi kwaye ndicacise kubo ukuba, nangona bathengisa umntu wase Seattle ngenxa yokuba "umntu unomdla ekuthengeni imoto" amathuba omntu ovela Seattle ukuya eNew York ukuthenga loo moto kakhulu akunakwenzeka. Ngako oko, baye bachitha ixesha kunye nemali kwaye baya kuba baninzi ukubona akukho ukubuya.

Ngethuba lethu incoko iphelile, ndibancede babone ukuba kutheni banqamle imakethe yabo ye-niche ukuba "nabani na abanomdla ekuthengeni imoto ngaphakathi kwimizila engama-50-mile" yenza ingqiqo. Ngoku banamandla. Bayazi apho bachitha ixesha kunye nemali ukuthengisa, kwaye umbono wabo ucacile. Baye ngamanyathelo ayishumi phambi komnye umthengisi weemoto ezikude ezili-20 ezide ezithengisa "umntu onomdla ekuthengeni imoto."

Kubaluleke nakakhulu ukuba ube nemakethi echazwe kakuhle xa uceba isicwangciso sakho sokuthengisa kwi-intanethi ukuphumeza impumelelo yokuthengisa kwi-intanethi. Ukungaqondi kakuhle ngokuphathelele ukuthengiswa kwe-intanethi kukuba ukuba uyayakha, baya kuza okanye ukuba ne-intanethi yoshishino izakukwenza ucebile. Inyani le nto kukuba kufuneka ufumane imarike yakho ye-niche, unikeze ngemveliso okanye inkonzo abayifunayo kwaye bafumane ukuba bafike kuwe, ukwenzela ukuba bafikelele kwimpumelelo yemali nge-intanethi.

Kutheni ukuchaza i-Niche yakho kubalulekile

Ukucacisa imarike yakho ye-niche ngaphambi kokuqalisa isicwangciso sakho sokuthengisa nge- Intanethi kubalulekile kwezi zizathu zilandelayo zihlanu.

1. Unako ukwandisa isabelomali sakho sokuthengisa ngokujolisa kwiimakethe zakho ezichaziweyo. Uyakwazi ngokuthe ngqo apho ukupapasha khona. Uyazi apho ufuna ukufumana iiblogi kunye neendawo ezinxulumene nazo zokutya kwivenkile yakho. Ikunika indawo yokuqala.
2. Iwebhusayithi yakho iyakwazi ukulungiswa kwiinjinjini ukwenzela ukuba i-market yakho ye-niche ikwazi ukukufumana lula.
3. Unokufumana iwebhusayithi yakho kwiimakethi yakho. Unokuphuhlisa isayithi lakho ukukhokela ababukeli bakho kwaye uncede bafumane izisombululo okanye iimveliso ozinikelayo ezizodwa kwiingxaki ezithengiswayo kwiimakethe zakho.

1. Imakethe echaziweyo yenza ukuba kube lula ukuhlakulela imbono yemveliso emitsha okanye iinkonzo ezibhenkisayo ngokukodwa kwi-niche yakho ethile.
2. Unesandla esiphezulu ekuzimiseni njengenkokeli kwishishini lakho.

Ngaba ngoku ubona ukubaluleka kokuba nemakethe ye-niche? Ngaba unzima nekhishini lakho lomthengi? Ukuba uphendule "yee," sebenzisa ixesha elizayo uzibuze le mibuzo elandelayo:

• Yintoni na ukuba abathengi bam ngoku bafana?
• Ndingazihlula njani kumncintiswano?
• Yintoni eyahlukileyo malunga neenkonzo okanye iimveliso endinika yona?
• Yiyiphi "eyongeziweyo" endiyithengayo kwimarike?

Indlela efanelekileyo yokuphendula le mibuzo ingabonakali kakhulu. Mane ubhale phantsi okokuqala kuqala engqondweni. Xa usugqibile, hlalutya impendulo, kwaye kuya kuba lula ukuchaza imarike yakho.