I-Costco ye-Retail Innovation Craze

Amacandelo okuThengisa amaCandelo okuThengisa iNzuzo kwiCockco

I-Costco Wholesale Corporation (ukuthengiswa njenge-Costco) yiyona nkampani enkulu kakhulu yokubambisa iqela laseMerika. Ngomhla ka-2015, i-Costco yaba ngumthengisi wesibini omkhulu kwihlabathi emva kwe-Walmart kwaye ngo-2016, i-Costco yayiyeyona nto ihamba phambili yomthengisi oyinqununu kunye nenkomo enkulu, ukutya okuphilayo, ukukhupha inkukhu kunye newayini. Kuye kwangena ngokugqithisileyo iimarike zehlabathi jikelele kunye neendlela zokuthengisa ezintsha ezenzile umthengi onjengezenkolo ezilandelayo zibonakaliswe njenge "Craco Craze." I-Costco's expansion frenzy emhlabeni yaqala ngo-2013 kwaye iquka indawo engama-200 kwii-Costco Warehouse izindawo ezisebenza kumazwe ashumi ngaphandle kwe-US

Ukunyuswa kwamazwe ngamazwe e-Costco, ngamanani

NgoJuni 2017, i-Costco Wholesale yayineendawo zokugcina iimpahla ezingama-729 emhlabeni wonke kunye neendawo zokugcina izinto ezingaphezu kwe-200 ngaphandle kwe-US Ezi ziquka indawo ezingama-94 eCanada (kwiphondo elithoba), eMexico 37, e-United Kingdom 28, eJapan 25, eTaiwan 13, South Korea 13, e-Australia 8, ESpain 2, e-Iceland 1 naseFransi

Ngokubambisana kwehlabathi lomhlaba wokuthengisa, kulula kumakhampani amakhulu ase-United States anesifiso sokuxhaswa kunye nokuxhasa ngemali ukuvula ivenkile kwiimarike zamazwe ngamazwe. Ngenxa yoko, ukukhawulelana nesiganeko samazwe ngamazwe, sasingathandabuzeki ukuba i-Costco yayiza kufezekisa iinjongo zayo zokwandisa amazwe.

Ngaba i-Costco's Counterintuitive Iingqungquthela zokuSebenzisana kweeNkqubo zoPhakathi?

Kwakukho, nangona kunjalo, umbuzo omkhulu malunga nokuba ubuchule bokuqulunqa kweCodeco buza kudala uhlobo olufanayo lwe-costco Craze ngaphandle kwemida yase-US.

Ukuphuma kweKarteka ukusuka eCanada ngo-2015, ukuvalwa kweTesco ngokupheleleyo kwekhonkco laseU.S. Fresh and Easy, kunye nokuvalwa kwevenkile e-Walmart eBrazil ngo-2016 njengengqiqo yokulumkisa abathengisi behlabathi.

Nangona naluphi na uluhlu lweentengiso lunokunyusa indlela yokuthengisa kwimakethe yeentengiso, asikho isiqinisekiso sokuncintisana nokuncintisana phantsi kobunzima beegachain kunye nengeniso yonyaka.

Ngeminyaka yobudala (kunye nokunyaniseka kwezenzo), akukho nto "into enkulu kakhulu ukuba ingaphumeleli."

Nangona kunjalo, i-Costco ibonakala iphumelele ngeendlela ezijoliswe kuyo, i-Walmart kunye neTesco. Ngokombiko we-Forbes, iindibano zokujoyina i-Costco kwiiveki zokuqala ezi-8 ukuya kwe-12 zecandelo elitsha evulekileyo ngaphandle kwezilwandle ngokuqhelekileyo liphindwe ngamaxesha angama-10, xa kuthelekiswa nokuvulwa kwe-Costco. Ukongezelela, izinga lokugcina ubulungu bamazwe ngamazwe liphezulu kakhulu, ngokubanzi ngaphezu kwama-80%.

Ulungiso olususa i-Costco Craze

Yintoni i-Costco yenza ngokufanelekileyo xa ingena kwimimandla yasemzini abanye abathengisi behlabathi? Impendulo ilele, inxalenye, kwi-CNBC documentary "I-Costco Craze." Yayibonakalisa inkcazelo ngokubanzi engaziwa kubathengi njengendlela yokuxabisa kwe-Costco ukufanisa nabanye abathengisi, indlela abathengi be-Costco bathabatha amathoyizi kunye nendlela impembelelo ye-Costco ishintshile ngayo ukuthengiswa kwewayini kwihlabathi jikelele,

Ezinye zeCompco zeComputer's Strategies

• Ubuncinane bokungena kwezaziso, ukunyanzelisa abathengi ukuba bajikeleze bafumane izinto
• Inani elincinci leemveliso (ezili-10 000 xa kuthelekiswa nama-40,000 kwiivenkile ezinkulu kakhulu kunye ne-100,000 eWal-Mart)
• Ukukhethwa kwamanqaku amancinci (ukugqithisa ubungakanani kuphela)
• Imivuzo ephindwe kabini ukuya kathathu ngaphezu komthengisi wesilinganiso

• Ukubonelela ngoncedo lwe- inshorensi yezempilo kwi-90% yabasebenzi bayo
• Izinto eziphambili zexabiso ezithengisayo
• Esikhundleni sokulandela umendo we-Apple, i-Costco isebenzisa iindlela zokusebenzisana nabathengi abaphantsi
• Endaweni yokubuza, "Sinokukwenza njani ukuba umthengi ahlawule ngakumbi oku?" I-Costco iyabuza "Ngaba le nto ingabizi kakhulu kumthengi?"

Ezi zicwangciso ezingabonakaliyo zenza iziphumo ezibini ukuba naziphi na izithengisi ezinkulu kakhulu ezithengayo emhlabeni . Okokuqala, inani elipheleleyo letikiti zabathengi be-Costco liphakamileyo kuba abathengi bakholelwa ngokuqinisekileyo ukuba basindisa imali ethe xaxa ngokuchitha imali ethe xaxa. Okwesibini, kanye kanye kwi-mindset engcono kakhulu, abathengi bathambekele ekuthengeni iimpawu xa bebona iimveliso abazange balindele ukuba zifumaneke kwivenkile yokugcina isaphulelo . Kwakhona, abathengi beCococo abazithengi ipakethe ye-gum xa becinga, bathenga i-80 "i-TV ye-TV.

I-Costco Craze Akuyona nje iMelika

I-Costco Craze ayiyona nje imbangela ye-American bigger-is-psyche engcono. Iindleko ze-Costco zamazwe ngamazwe kumazwe alishumi zibonakalise ukuba ifom ye-Costco isebenza ngokunjalo nabathengi ngaphandle kwe-US. Ngokungafani nezinye iinqununu ze-US zokuthengisa iimpahla ezivula indawo zehlabathi njengeqhinga lokuzikhusela, ukwandiswa kwamazwe ngamazwe ku-Costco akuhlawulelanga ubuthathaka ekhaya okwangoku, ayikho.

Kubonakala ukuba ukwazi i-Costco kukuthanda i-Costco, kungakhathaliseki ukuba yiyiphi i-Costco emhlabeni. Kwaye abathengi bamazwe ngamazwe abakhawuleza ukuba yingxenye yeCodeco Craze mhlawumbi abakhathaleli ukuba ngabaphi na abachaphazelekayo kwiqela lezopolitiko (okanye bangenzi). Bafuna nje ukuthengiswa komgangatho, amaxabiso amahle, kunye ne-tech-friendly experience-goodly experience.