Kutheni iindawo zokuThengisa iiNdawo zokuThengisa eziThengisiweyo ziValiwe

Ukhuphiswano lwe-intanethi kwixabiso, ukukhethwa kunye nokuzonwabisa

Ingumdala we-super-size e-tailer (umz., I-Amazon), kunye nabathengisi bezitena kunye nabadaka banenkathazo. Ukubaluleka kwezi ndawo zokuthengisa i-mega kwi-intanethi kusekelwe kumaxabiso aphantsi, amaninzi amanyathelo kunye nezinto ezinokuthi zenzeke-zihlale ekhaya kwisihlalo sokulala kunye ne-surf. Ngaloo ndlela, abaninzi abathengisi belizwe kunye nabakhonkco bamacandelo kufuneka banqande okanye bavale.

Ngaphambi kokunciphisa umnotho, iindawo zokugcina izitya zazivula indawo ezifana nomlilo.

Kodwa ke ukuhlaselwa kwemali kuye kwafika, kwaye abathengi abaninzi bathengiswa phantsi ukuze bahlawule iinqununu baze bahambe kwi-intanethi. Indawo yokudlela yaseBrick-and-mortar kunye neetyunithi zokuthengisa zenze ukuvala amawaka ezindawo zokugcina izitoreji ukwenzela ukuba uhlaziye izixhobo ekukhuleni kwe-intanethi kunye neziteshi zokuthengisa ezithengiswayo.

Wonke umntu uyathinteka, nangona amagama amakhulu kunjengeBarnes noNoble, i-Gap, JC Penney, i-Macy's, i-Nordstrom, i-Office Depot, i-Sears kunye ne-Starbucks. Igunya lezemidlalo laphuma kwishishini.

Ukuvalwa kweMpahla yokuThengisa

Ngokuqhelekileyo, iinqununu ezinkulu zentengiso ziyanqabela ukuba zivelele esidlangalaleni malunga nezocwangciso zazo zokuvala ivenkile ngenxa yokucatshulwa okubangela ukuba iingcali zentengiso kunye nabathengi. Oku kuyinyani ngokukodwa kwiinkampani zentengiso ezithengiswa esidlangalaleni ezingafuni ukudala ukungaqiniseki nabathengisi beentengiso kunye nabahlalutyi.

Nangona iivali zokuvala zivame ukubhekwa kakuhle kuluntu lwentlalo-mali, njengokuba izityeziso zokuvala iifestile zivame ukuba zibangele abatyalo-mali, abahlalutyi, abathengi, kunye nabathengisi beendaba ukuba balahlekelwe ukuzithemba kwiinkampani zentengiso kunye nokukwazi ukukhuphisana kwimeko yokuthengisa ngokukhawuleza kunye nokukhuphisana. .

Kubalulekile ukuba nabani na abanomdla okwaneleyo ukugcina ingqalelo ukugcina ukuvala ukukhumbula ukuba ukuvalwa kwevenkile kwilizwe le-omnichannel alinanto ebaluleke kakhulu njengoko benzayo xa isitolo senyama sisona sithengiso kuphela. Kwabaninzi abathengisi nge-Intanethi kunye nobukho befowuni, ukuvala izitoreli akubonakali ngaphezu kokutshintshela ekugxilweni.

Kwaye oko kugxininiswe, kuba yingxenye enkulu, ilawulwa ngabathengi, kungekhona abantu abahlezi kwiindawo zebhokisi zebhokisi.

Gcina ukuvalwa kwikota yokuqala

Ngokwesiko ikota yokuqala yonyaka wekhalenda yixesha lokuvala ivenkile kwi-industry ye-US yokuthengisa ngenxa yokuba ixesha lokuthenga iholide leKrisimesi ligqityiwe, kwaye izitolo eziphantsi kweemfuno zimele ziqedwe ukuze zingadlulanga lonke utyando kuze kube yilapho i-Black Friday ehamba ngeenxa zonke.

Ingaba I-Business Business, Kodwa Ayibonakali Efanelekileyo

Nangona kubonakala kunengqiqo ukuba ukuvalwa kweendawo zetitolo zokuthengisa izitena kunye nezidaka ziza kuba nefuthe elihle kumgangatho wenkampani yokuthengisa, abaninzi abantu abakwazi ukukhupha iingcamango ezingalunganga ezihlobene nokuphuma kwezorhwebo, iinkampani zokunciphisa, kunye nokunciphisa i intambo. Kwimveliso yokuthengisa yase-United States, yamkelwa ngokubanzi ukuba ukukhula kwezorhwebo kulungile. Ngako oko kulandela ukuba into engaphantsi kokukhula kufuneka ibe mbi. Ngako oko kuhamba ingcamango eqhutyelwa yintengiso yemasheya.

Ukuze babuyele kwimpumelelo yabo ye-pre-recession, i-yesebe yesigqeba esisekuhlaleni kufuneka ivalwe indawo ezilikhulu, ngokubhekiselele kwisicatshulwa esiphambili sokuhlaziywa kwezindlu.

Intsha entsha yeBrick-a-Mortar

Cinga ukuba kungenokuba yinto efanelekileyo yexesha elide lokuthengisa umnqweno ukuvala ezininzi izitolo. Iindawo zokuthengisa ngoku zidlala indima ebalulekileyo kwi-e-trade department ye-e-commerce, engabaniki nje ukuba bathathele ama-Amazon kuphela kodwa bakhonze njengamanye amaziko okubonelela kunye neendawo zokuthabatha imiyalelo ye-intanethi, indawo yokubuyisela, kunye nethuba lokunikela inkonzo yabathengi ubuso nobuso.