Ukufowunelwa kweCold It is Still a Effective Sales Tactic ukuba Yenza Okwesokudla
Enyanisweni, ngovavanyo olusandul 'u-DiscoverOrg, i-60% yabasebenzi abaphezulu abavotyiweyo abavela kwi-IT yabika ingxelo yokuthatha iimbopheleleko okanye ukuya kweso siganeko emva kokufumana umnxeba okanye i-imeyli engafunwa.
Ukuba ingcamango yokubanda ebandayo yenza ukuba isisu sakho sehlele ezinzwaneni zakho ezi ngcebiso aziyi kuphelisa ukwesaba kwakho, kodwa ziya kukunceda ukuba ube namava aphumelele ngakumbi.
Iinkqubo zokufowunelwa kwamaCold for more Cold Calling Success
1) Gxila kwiinjongo .
Abaqalayo bahlala becinga ukuba ukubiza ngokubanda kukuphathelele ukuthengisa. Ayiyo. Ku malunga nokufumana ithuba lokuthengisa. Ngokukodwa, injongo yefowuni ebandayo kubamisela ukuqeshwa ukwenza i-pitch .
2) Phando ngeemarike kunye nethemba.
Kufuneka ujolise ekubizeni kwakho kubanda kubameli abafanelekileyo. Sebenzisa uphando lweemakethe ukugxila kwikharityhulam yakho ekujoliswe kuyo . (Jonga indlela yokufumana kwaye uthengise kwiMakethe yakho ejoliswe kuyo .) Emva koko, funani ngokubanzi njengoko unako malunga nekampani okanye umntu oza kubiza kwangaphambili. Oku kukunika ithuba elikhulu lokukwazi ukuthetha ngezoshishino zabo kunye neemfuno zabo xa ubabiza.
Ngokutsho kweQela leGartner, kwishishini eliqhelekileyo kunye nabasebenzi abayi-100-500 abaphakathi kwabantu abasixhenxe baxanduva lokuthenga izigqibo ezininzi, ngoko ke ukudibanisa nabantu abalungileyo kubaluleke kakhulu kwimpumelelo yakho.
3) Ukuphucula amathuba akho ukuxhuma ngokuxhamla oonxibelelwano beendaba zoluntu .
Ngokuhambelana neenkcukacha ezivela kwi-Vorsight, ukuba umntu obizayo kwiqela elixhamlayo le-LinkedIn unama-70 ekhulwini amathuba okuba uthethe nabo ngokubanda.
4) Lungiselela inkcazo yokuvula yefowuni yakho.
Oku kukuvumela ukuba uququze iingcamango zakho ngaphambi kokubiza, kwaye kukunceda uphephe iimpazamo eziqhelekileyo ekuvuleleni okuza kumnika umntu obiza ithuba lokumisa intetho.
Ngokomzekelo, akufanele ucele, "Ngaba eli lixesha elifanelekileyo lokuthetha?" okanye "Unjani namhlanje?" Musa ukufunda isitatimenti sakho sokuvula kwifowuni, kodwa sebenzise njengesakhelo ukuze uxoxe ngencoko yokuqala.
5) Yintoni efunekayo kwisitatimende sokuvula?
Isicwangciso sobumbano lokubanda kubanda (kwi-AllBusiness.com) isebenza kakuhle: "Faka unobuliso kunye nesingeniso, inqaku lokubhekisela (into ethile malunga nethemba), iinzuzo zemveliso okanye inkonzo yakho, kunye nokutshintshela kumbuzo okanye incoko. "U
Umzekelo, "Ngomso mva, uNksz Marshall." Le nguKendra Brown kunye neMisebenzi yeGreen. "Ndifunda kwiphepha lendawo ukuba usandul 'ukutshabalalisa indawo ye-ofisi entsha. Iindleko zokugcina kwaye zihambelana nemimiselo emitsha yendawo yokusingqongileyo. Ndingathanda ukubuza imibuzo embalwa ukujonga ukuba enye yeenkqubo zethu ingahlangabezana neemfuno zakho. '"
6) Lungisa iskripthi sakho sofowuni.
Yenza izibonelelo zemveliso okanye inkonzo yakho kunye nezizathu ezifanele ukuthenga. Bhala izichaso ezinokwenzeka kwaye uphendule kubo. Ngaphandle kwesikripthi, kulula kakhulu ukushiya into ethile okanye ukuhamba. Kwakhona, akunjalo ukuba uya kufunda igama lakho lokubhala ngelizwi xa ubiza, kodwa ukuba ulungiselele isakhelo sefowuni ebandayo.
Yilungele ukuphendula imibuzo enzulu malunga neemveliso kunye neenkonzo zakho! Ngokutsho kweForbes Insight, i-58% yabathengi bangabika ukuba i-reps yokuthengisa ayikwazi ukuphendula imibuzo yabo ngokufanelekileyo.
7) Cela unqununu ngexesha elithile.
Yithi, "Ngaba ngeLesithathu ngehora le-11 kuba lixesha elifanelekileyo lokuhlangana?" endaweni yokuthi, "Ngaba ndingakwazi ukudibana nawe ukuxoxa ngale iveki ezayo?"
8) Khumbula ukuba abagcini-masango bababambisene bakho, kungekhona iintshaba zakho.
Yiba mnandi kunoma ubani othabatha ifowuni okanye ogcina i-sanctum yangaphakathi xa kubizwa kubanda. Ukuphuhlisa izicwangciso zokufumana umgcini wesango ngapha. Ngamanye amaxesha kubuza, "Ndiyazibuza ukuba unokunceda?" kuya kukunceda ufumane ulwazi olufunayo, njengegama lomntu ofanelekileyo ukuthetha naye okanye xa ixesha elifanelekileyo lokudibanisa nethemba. Ukufunda amagama omgcini-masango kunye nobudlelwane xa ubiza uncedo kwakhona.
9) Yenza indlela yokufowunela yakho ngokuthumela amathemba into encinci yokuthengisa.
Oku kunceda ukuphula umkhenkce kwaye kwenza ukuba ishishini lakho livelele kwisihlwele. U-Pat Cavanaugh, i-sales guru ye-Inc.com), uthi, "Kuyinto emangalisayo." Intlawulo ye-$ 2.15 into encane esiyithumele ngayo isincede sithole i-akhawunti ye-Fortune 500. Xa sibiza, bathi, "Ewe ... nguye undithumele ukuba ... "
10) Ngaba ukubiza kwakho kubanda kusasa okanye kusasa emva kwemini, ukuba kunokwenzeka.
Ezi zihlandlo ezifanelekileyo ukufikelela kwisigqibo somenzi ngqo. Isitatisti, uLwesine ngumhla ogqithiseleyo wokubakhoya kubanda, uLwesithathu ngowona wesibini olungcono, kwaye uLwesibili ngowona mbi (InsideSales.com).
11) Qhubeka.
"Iipesenti ezisibhozo zentengiso ezitsha zenziwa emva koqhagamshelwano lwesihlanu, kodwa uninzi lwabantu abathengisayo lunikela emva kwefowuni yesibini".
Nenye yeCold Cold Calling Tip
Ngaphezu kwakho konke, sebenzisa, usebenzise, ​​usebenzise. Nangona ukubiza okubandayo kungekuhle kumnandi kuwe, unokufumana ngcono, kwaye xa usebenza ngokwengeziwe, usebenza ngokugqithiseleyo kwinkqubo yokuthengisa iya kuba. Ngoko fumana i-script yakho kunye nohlu lwakho lweefowuni kunye kunye nokufikelela kwifowuni. Abantu abafuna ukwenza ishishini kunye nawe baphandle - kodwa kufuneka ubaxelele ngawe kuqala.