Uphando lweeNkcazo lithetha ntoni malunga nokukhula kwe-Uber

Uber ukhangeleka kanzima ngaphambi kokungena kwiimarike ezintsha

Ukukhethwa kwee logos, i-taglines, kunye namagama e-brand ziyimpembelelo ebalulekileyo yabaphandi beemarike kunye nabathengisi ukuphuhliswa kweentengiso. Ikhampani yokwabelana ngokukhwela, u-Uber, ngumzekelo obalaseleyo wokukhetha okunyamekileyo okubangela ukuba abantu baqaphele umthengi kunye nokuchaphazeleka kwekhangeli.

Igama elithi "uber" livela kwisiJamani kwaye luchazwa ngenye yeendlela ezimbini.

NgesiNgesi igama libizwa [ oo -ber].

Kodwa ngesiJamani, uber ubizwa ngokuthi [y- buh r] okanye [ub] r. I-"r" ibhengezwa njengegargoyle.

Emva kokuba usenokuthetha igama, kufuneka uhlukanise phakathi kwezinto ezimbini eziqhelekileyo ezisetyenziswayo. Uber isetyenziswe njengesibhengezo kunye nesiphakamiso.

Idilesi

  1. ukuba nepropati ecacisiweyo kwiqondo eligqithiseleyo okanye eligqithisileyo; kakhulu:

Siya kwindawo yokutyela ebiza kakhulu.

I-Adjective

  1. ukhetha umntu okanye into edlula imimiselo okanye imida yohlobo lwayo okanye iklasi:

Ukuba uhlala kunye nawo, uya kuthiwa uyingqondo.

UkuThuthwa kweNdlela ekuThuthiweyo nini na apho Uyidingayo

Ingaba u-"Uber" uthetha ukuthutha kuyo yonke indawo kuwe, okanye inguqu ehamba phambili yokuthutha komhlaba, ukuthengisa nokucwangcisa isicwangciso se-Uber kuyamangalisa. Ukongezelela, u-Uber ubonisa ukufundwa kwetyala kwi-launch-up launch. Cinga ukhetho olwenziwa u-Uber ngokuthengisa kwisixeko esinye ngexesha.

I-buzz kunye nokulindela okuveliswe ngokunyuka kwiimakethi enye, ezimbini okanye ezintathu zedolophu ngonyaka, i-lynchpin yempumelelo ye-Uber ihlangene.

Inkcazo yenkcazelo yendawo yasemaphandleni nakwiiteshoni zethelevishini ijolise ukwandiswa kwe-Uber kulezi - zabo - khetha iidolophu. Ukuthengiswa kweendaba ezihlawulwayo kuya kufuna ukungena kumdlalo wokuzikhethela. Kungekudala, amadevu ebomvu phambi kweemoto zaseLyft okanye ukubola okukhenkcezayo kwiimoto ezisebenza nge- Uber iimoto ezikhethiweyo ziyaziqhelanisa nokuphakanyiswa kwendawo.

Uphando lweMarike lwenza uphando lweProfayili efanelekileyo yeMakethe ye-Uber

Xa uhamba emakethe entsha yerhwebo, Uber isebenzisa uphando lwentengiso ukuze kuqinisekiswe ukuba kungenzeka ukuba uphumelele kwaye kuseke umlinganiselo wesidingo seenkonzo zokuthutha umhlaba. Ngezantsi zizinto ezininzi eziphambili abaphandi bee-market bakhankanya bajonga kwaye bajonge kwi-market entsha.

Yonke le ngcaciso yocwaningo lweemarike ibalulekile kwaye iimpendulo kule mibuzo zingenza okanye ziphule ukuqaliswa kwisixeko esitsha. Oko kwathiwa, u- Travis Kalanick , umsebenzi-siseko wase-Uber , uyagxininisa kweli nqaku:

"Ukuba indawo kunye nokuthetha ngezwi lendawo kubalulekile xa usenza ukuthutha kwaye kuthetha ukuba uyazi ukuba kwenzekani kwesi sixeko."