Into elula nje njengendawo yeMarike eyiNkcazo iReshaping Retail

Ukufumana kwi-Virtual Marketplace Ecommerce Business Model

Uyazi indlela ibhizinisi loshishino elisebenza ngayo . Ngokuyisiseko isitolo sevenkile yokuthengisa. Ngokomzekelo, i-Amazon.com yiwebhusayithi ye-ecommerce. Kodwa kukho enye imodeli yoshishino enxulumene nayo endifuna ukuyihlolisisa inkcazo-leyo yimizekelo yemakethe yemeko. Indawo eyaziwayo kakhulu kwi-marketplace yi-eBay.com, nangona kulungele yonke i-Amazon.com nayo inendawo yayo yokuthengisa.

Iyintoni Indawo eViwayo yeMarike?

Indawo ekuthengayo kuyo, ebizwa ngokuba yi-ecommerce marketplace, ivumela abathengisi bezithathu ukuba bathengise iimpahla zabo.

Aba bathengisi beqela lesithathu bangaba ngabathengisi ngabanye, abavelisi abakhulu beempahla, okanye nantoni na phakathi.

Iindawo eziMashishini eziMveliso zisebenza njani?

Ngokungafani newebhsayithi ye-ecommerce, iivenkile zithengisa umthwalo wokugcina iimpahla, izinto zokusebenza, imifanekiso, iinkcazo zemveliso, kunye nemilinganiselo kumthengisi. Kukho imodeli engaphezulu kweyodwa yokusebenza kwiimarike, kodwa indlela eqhelekileyo ibandakanya iindawo zentengiso kuba yindlela yokubhuka yokubhuka.

Iindawo zokuthengisa zibonisa iimpahla zathengisi, uqokelele iilaydi kunye neentlawulo, uthumele umyalelo kumthengisi, ukulandelela ukuhanjiswa, kunye nokukhulula intlawulo kumthengisi emva kokunciphisa intlawulo.

Kutheni na abathengisi beThengisa ukuThengisa kwiindawo zeMarike eziNtle endaweni yokuthengisa kwiiWebhsayithi zabo?

Abathengisi abaninzi kwiivenkile zemarike bathengisa kwiiwebhusayithi zabo ngokunjalo. Ngoko, oku akunjalo okanye imeko. Isizathu sokuba iimarike zithandekayo kubathengisi kukuba zivame ukuba nezithuthi ezinkulu.

Ukuze umthengisi omncinci atshale nakweqhezu kweso sithuthi okanye iwebhusayithi yakhe yinto yokukhuphuka. Ukongezelela, ukuthengiswa kwiimarike kuphelisa imfuno yokuba newebhusayithi yakho, ukusingatha , iteknoloji, isango lokuhlawula, isofthiwe ye-accounting, kunye nezinye iintloko.

Iingzuzo zoMzekelo weMakethe

Umdlali we-ecommerce kwimodeli yemakethe unenzuzo elandelayo:

• Iyakuthengisa inani elikhulu le- SKU ngaphandle kokugcina nayiphi na imveliso.
• Ukusebenza kwempumelelo kuphucula njengoko ezinye iintlawulo zithunyelwa kumthengisi.
• Ukuba ngumboneleli weemarike kukuvumela ukuba ugxile ekuphuhliseni ubuchwepheshe be-ecommerce.
• Imida iphucula.

Konke kuzo zonke, kubonakala ngathi uyinqoqo yokuphumelela ekusebenziseni imodeli yendawo yeemarike kunokuba imodeli yoshishino ye-ecommerce. Kodwa kukho iiphene ezinzulu kwimodeli yemakethe.

Iingxaki zoMzekeliso weMarketing

I-marketplace ayikho ibhedi yama roses. Nantsi into endikhathazayo:

• Ukuqala oko kunzima ukuhlula ishishini lakho loshishino. Kwimodeli yeemarike, ingxaki iya kuba nzima ngakumbi xa ungeyena umthengisi weempahla zakho.
• Kunzima kakhulu ukuphumeza umgangatho wokulawula umgangatho kwimodeli yemakethe, njengoko umthengisi ngokukodwa nguye ojongene nemveliso. Ewe, umthengi akayi kuxolela, kwindawo yokuthengisa, ukuba umgangatho wemveliso awukho kumakethi.
• Mhlawumbi inzuzo yokhuphiswano oluzinzileyo kuphela lokuba umdlali we-ecommerce unokuhlakulela ibhanki echanekileyo. Ngeentlobo ezininzi zabathengisi, umthamo wezentengiso ngumnye wezinto zokuqala eziza kutshatyalaliswa kwindawo yokuthengisa.

Ikusasa leMpawu zeMakethe yeNdlunkulu

Nangona kunjalo, amazwe amaninzi abone ukuvela kwamashishini athengisayo.

Iingcamango zam kukuba iindawo zorhwebo zilapha ukuba zihlale xa umntu ekhangele yonke imboni. Enyanisweni, iindawo ezinkulu zokurhweba ngee-ecommerce zingaba zikhulu, kwaye zixabiseke ngakumbi, kunabalandeli be-ecommerce edlala kakhulu. Kodwa izinga lokufa kweemarike ziya kuhlala liphezulu.

Abathengisi baninzi iqashiso. Baya kutshintsha ababoneleli ngokukhawuleza xa kuthengiswa ukungena. Akukho nto ihlawulwa ngayo yokuguqula indawo yokuthengisa. Kuphela iindawo ezinkulu zemarike ezona ndlela zihamba phambili ziyakwazi ukuzinyamekela.

(Qaphela: Kukho omnye umzekelo wemeko yemarike eyahlukileyo, apho i-website ye-ecommerce ivumela abasebenzisi ukuba benze iimveliso zabo kwaye bathengise.