Gwema ezi mpazamo kunye nephulo lakho liya kuthatha
Umkhankaso wokuthengisa awukwazi nje ukudibanisa kunye nethemba elifanelekileyo, kodwa kuya kwenza wonke umntu athethe ngenkampani yakho, umkhiqizo wakho okanye inkonzo yakho - ubuncinci ukuba iqhutywe kakuhle kwaye yenziwe ngokufanelekileyo. Iimpazamo zokuthengisa zingenza okuchaseneyo kwaye mhlawumbi zibangele intlekele, ihlawule ibhizinesi lakho lamawaka eedola kwiimali ezilahlekileyo kunye nezinye iindleko.
Nantsi uluhlu lokutshekisha kweziphoso ezihlanu ezenziwa ngokuthengisa kunye nendlela onokuziphepha ngayo.
01 - Ukungabi noPhando novavanyo
Uphando lweemarike kunye nokuvavanya kubaluleke kakhulu kuba banokumisela ukusebenza komzamo ngamnye wokuthengisa. Benza uqikelelo lwaloo nto umthengi wakho okanye umthengi afuna kuwe. Njalo qiniseka ukuba wenze ukunyamekela kwakho xa kuziwa ukuvavanya ukunikezelwa kwakho kweemfuno ezahlukeneyo, amaxabiso, kunye neepakethi, uze ufumane impembelelo yabathengi bakho ukuba ubone indlela abasabela ngayo ngamnye. 02 - Ugxininiso olungalunganga kunye nokubeka indawo
Musa ukuthengisa nje ukwakha inkampani, ukungahoywa kolwazi kwi-brand kwinkqubo. Yakha ukuthengisa okuya kufuna impendulo ngokukhawuleza kummkeli. Ukugxininiswa okungafanelekanga kunye nokumaketha kweemarike kunokukhutshwa ngokulandela isisombululo esifanelekileyo sokumaketha. 03 - Ukuthengisa ngaphandle kwe-USP
I-USP yakho iyisiphakamiso sakho sokuthengisa esisodwa . Yona ngxelo enye inokukukhupha ngaphandle kokukhuphisana. Kufuneka kusetyenziswe kuyo yonke into yokuthengisa. Cinga nge-USP yakho njengesiseko sefilosofi shishini lakho. Musa ukuthengisa ngaphandle kwalo! 04 - Ukungaphumeleli Ukubuyisela kwakhona abathengi
Gcina ukhumbule ukuba i-80 pesenti yebhizinisi lakho ivela kubathengi abakhona kunye neepesenti ezingama-20 ngumphumo wabathengi abatsha owakhangayo. Ukungaphumeleli ukuthengisela isiseko sakho samakhasimende kunokuba nefuthe elibi kwiingeniso zakho. Kuya kubiza amahlanu amaxabiso ukuba uthengise kumthengi omtsha kunokuba uthengise kumthengi okhoyo. 05 - Ukungabikho kokugxila kwiiMfuno zabaThengi
Ngaba uyayazi ngokwenene ukuba ngabafuna ntoni abathengi kwaye ufuna? Uhamba phambili kwibhola lebhokisi xa uyenjenjalo, kodwa inyaniso kukuba amashishini ambalwa kakhulu anokuqonda kakuhle okokuba abathengi babo bafuna kwaye bafuna kubo. Imfihlelo yokuphepha le mpazamo eqhelekileyo kukufumana imfuno ongayigcwalisa, uze uzalise loo mfuneko ngakumbi kunomnye umntu. Iimpazamo zokuthengisa zenzeke
Ngelishwa, kwenzeka. Uceba, uphando, uqalise - kunye nephulo lakho liphumelela. Yintoni ongayiphoswa? Wenzani ngoku? Into yokuqala omele uyenze yinyani emva kwaye uphefumlele. Ewe, phefumula. Into eyona nto ongayenza kule ngcinga icinga ukuba nguwe kuphela owake wakubona oku. Awunguye. Le mibuzo ilandelayo iya kukunceda xa usenze khona iimpazamo. Ngaba umyalezo wakho wokuthengisa uthe wafikelela ekujoliswe kuyo? Ngaba bebeyifumene umyalezo wakho wokuthengisa ungalunganga okanye awuqondi kakuhle umyalezo? Ngaba uyiphuthele imibuzo yentlungu? Ngaba wenze uphando olwaneleyo? Ukungabikho kophando yeso sizathu samaphulo amaninzi aphumelelayo. Ingaba ikopi yakho yokuthengisa okanye ukuyila iphosakele ngokungabikho kokuphendula? Ngaba ulandele imigaqo-mithetho yokuzama ukuthengisa xa ifika kwinkcazo? Iimbongolo zakho ngokunyanisekileyo ziphendule kwaye zibuyele kwibhodi yokudweba. Sukuncama. Unokufumana oku okulungileyo.