Andizange Ndiyenze Ngokufanelekileyo. Okuhle, Kungekuqaleni
Bonke oosomashishini benza iimpazamo, kwaye ndenza enye yam yokuqala kuqala kwi-bat.
Ndonwabile ngeli shishini elitsha elandisandul 'ukuqala, eli shishini elixabisekileyo lisondele kwaye lithandekile entliziyweni yam, ndabhalela inkampani yam Diadem Communications. I-Diadem ithetha isithsaba-igama elifanelekayo kwento endivakalelwa kukuba yimpumelelo.
Yintoni iDaadem ithi kuwe? Ingaba iphakamisa iingcamango zam eza kuza kwinkampani yakho, ukuqeqesha iqela lakho lokuthengisa ukuba libe liziko elihle kakhulu labasebenzi, uqinisekise ukuba yonke ishishini lorhwebo olubonisa ukuba uya khona liya kuphumelela ngokumangalisayo? Ingenza ndizwakala kakuhle kangangokuthi awukwazi ukulinda ukuba undiqeshe?
Hayi. Akatsho njalo kum. Kwaye kunzima nakakhulu, akuthethi nakweyiphi na yam abathengi bam. Ukuhamba ngegama yedwa, akukho mntu uya kuba nako ukunquma ubuncinci benkcazelo malunga nam, inkampani yam, okanye iinkonzo esizinikelayo. Igama lathi nto, kwaye akuzange kwenzeke kum.
Igama kufuneka lihambe. Okubaluleke ngakumbi, bekufuneka kuthathelwe indawo yinto ephumelelayo.
Ufika njani ngegama elisebenzayo?
Igama eliphumelelayo
Emva kokulandela uchungechunge lwemiyalelo yesinyathelo esinezinyathelo ezilula ukudibanisa nobunikazi bam benkampani kunye nomnikelo wam wenkonzo, ndaza ngegama elingenamsebenzi: I-Coach Show Coach. Eli gama lixelela ngokukhawuleza abathengi into endiyenzayo-ncedisa iinkampani ngeemiboniso zorhwebo - kunye ncinane kwindlela endiyenza ngayo - umqeqeshi, kunokunyanzelisa, ukukhokela, ukukhokela okanye ukuququzelela.
Uyabona umehluko? Kwakhona ukuthengwa koluntu, abanye baqala ukuba ngabathengi bam bahamba phambili. Into efanayo inokwenzeka ntoni kuwe - ukuba ukhetha igama elifanelekileyo.
- Uxelela Ubani: Igama lakho kufuneka libonise ubunikazi bakho. Oku kuyimfuneko ebalulekileyo yokukhangela uphawu . Uza kukukhuthaza eli gama, ukulifumana phambi kwamaninzi amaninzi kangangoko kunokwenzeka ngokubanzi. Ufuna uluntu ukuba lucinge ngawe?
Kwezinye, oko kuthetha ukudibanisa igama lakho lomntu egameni lakho shishini. Oku kuqhelekileyo kwezinye izakhono: ezomthetho, ezonyango, kunye nokugcinwa kwengxelo kukhwela kwengqondo.
Abanye bathanda igama elichazayo. Omnye umpheki ophekayo umqhubi wakhe uqhuba ibhizinisi lakhe phantsi kwegama elithi "Cookie Lady" kuba ngaba bakhe abathengi bokuqala bamqaphela. Akungabazeki ukuba abaninzi abathengi banokwazi igama lakhe lokuqala (yiPat) kodwa wonke umntu emakethe yakhe uyazi "I-Cookie Lady".
- Utshela into oyenzayo: Kuyinto engaqinisekanga ukuba mangaphi amagama eenkampani anika ubuncinci ukuba kukho nawuphi na umqondiso woluhlobo lomsebenzi inyani ngokwenene. Thatha le mizekelo:
Unokundixelela ukuba yeyiphi na enye yale nkampani? Kakade, awukwazi. Baxhomekeke kubathengi sele bebazi ukuba ngubani (isicetyhulo esiqatha samashishini amatsha!) Okanye ngokuba negama labo lifumaneka 'kumxholo', njengamaphepha aphuzi okanye ulawulo lwe-intanethi yoshishino.- Smith kunye neNyana
- Hulbert Brothers
- Mnye kuphela
- Uxela indlela owenza ngayo: Amazwi anamandla kakhulu. Xa ukhetha ngokucophelela amagama owasebenzisa egameni lakho, unokudlulisela into eninzi malunga nomfanekiso wenkampani yakho . Cinga ngamagama amathathu ahlukeneyo kunye namaziko omzimba:
- I-Champlain Valley I-massage ye-Massage
- Amafu aphezulu
- Spa e
- Ukwahlukana Nawe Oontanga Bakho: Igama lakho lenkampani liyithuba lokuqala lokuxelela abathengi indlela ohluke ngayo kumncintiswano. Oku kunokwenziwa ngokugxininisa okokukwenza ube yinto ekhethekileyo , ukuphawula ukuba yeyiphi into yemveliso yakho kunye neenkonzo ezingenakufumaneka kwenye indawo-okanye ukuba ungcono kunanoma ubani.
Cinga ngomzekelo wonyango ojongene nokuxilonga. Bakhangele iintlobo ezahlukeneyo zabaxhasi, abafuna iindlela ezahlukileyo. Zonke ezo zihanjiswa ngamagama angaphantsi kwamahlanu.
- Intshisekelo yabaThengi : Ukudala inzala yomthengi ubugcisa kunye nesayensi. Cinga ngenyameko malunga nabaxhasi bakho. Ziziphi iimpawu zeenkonzo zakho ezingenayo ingeniso enkulu kubathengi bakho? Nguwuphi uhlobo lwamagama anokubhenela kubo?
Gxi ninisa iimpawu ezibalulekileyo egameni lakho. Ngokomzekelo, abanini-propati abanomatasa bathathwe kwisithembiso esivakalayo sejubane esinikezwa yi "Bob's Instant Plumbing" ngelixa umfundi efuna imfihlelo emhle uya kukhangela "kwiincwadi zezobuGcisa".
Ukukhethwa kwegama kubalulekile. Izitolo zombini zintambo ziyakwazi ukubeka ingqalelo kwiimbumba ezikhethekileyo, kodwa lowo ubhala ngokuthi "Yonke Inkohliso Yonke Ixesha" uya kutsalwa kwisihlwele esicatshulwa ngokugqithisileyo kunokuthi "Ubuhle Bendalo: Iimpawu Zomzimba".
- Ukumema uPhando oluPhezulu: Abathengi badalwa izidalwa. Liliphi iqela elinye elifumana ukuba lihlekisayo kwaye lijika elinye iqela. Ufuna igama lakho limeme kwaye lifinyeleleke - njengoko ezo zimpawu zibonwa ngabaphulaphuli bakho.
Umzekelo omhle wale nto unokubonwa kwicandelo ngalinye lomtyalo weenkonzo zesebe zemali. UCharles Schwab usuchithe iminyaka ehlakulela umzekelo wesithotyana, ngokusemgangathweni-kodwa ngoku ukuba isiseko sabathengi sitshintsha ukusuka kubantu 'abadala abantu abanemali' 'wonke umntu oneminyaka engama-401K', uCharles Schwab uye waqalisa umkhankaso othi "Xoxa noChuck" ngomzamo ukuba zifikeleleke ngakumbi.
Qinisekisa ukuba igama lakho alisabisi abantu abathengi! Amanye amashishini asemthethweni kakhulu kunabanye, kodwa athathe isilingo kwingozi yakho.