NgoJulayi ka-2011, uKalvin Klein (inkampani) uqalise umkhankaso wokubhengezwa kwintsimbi yabesetyhini kunye nelinetikethi "ezenzelwe ukwenza ukuba ibhinqa libukeke libhekise phambili kunokuba lihamba." Uququzelela enye yeepermodels ezitshisa kakhulu emhlabeni, uLara Stone, ezinye zithi iintengiso zazinqabile kakhulu, zininzi kwaye zityhila.
Kodwa uCalvin Klein (loo ndoda) ngokungathandabuzeki bacinga ukuba baphelele kakhulu kuCalvin Klein (uphawu).
UCalvin Klein (iilebula, uphawu, iingubo, inkampani, ivenkile) iye yahlala ilungelelwe kwi-vibe. Ingabi ngesondo kuphela ukuthengisa kakuhle, igugu kakuhle, iyanuka kakuhle, kwaye ilala kakuhle, ngokutsho komsunguli weCalvin Klein, umyili kunye ne-CEO, uCalvin Klein.
Ngethuba uKlein waqala njengomklami wefashini, wajoyina imboni yokuthengisa ngo-1987 xa iCalvin Klein yokuqala yokuthengisa ivenkile yavulwa eDallas ngo-1987 ivuliwe eDallas ukuthengisa iimidlalo, iilerie, kunye nezambatho zokulala kubantu besilisa nabasetyhini, kunye ne-hosiery, izicathulo, iimpahla zangaphandle, izixhobo zokusebenza, iziqhumiso kunye neziqhumiso-zonke i-Calvin Klein-branded.
Ngo-2011 kukho iinguqu ezahlukeneyo zeCallvin Klein ezithengisa iimpahla kwi-United States yase-United States nasePuerto Rico.
Nangona ukuthengiswa kokuthengiswa kwivenkile nganye kunokuhluka, nganye ivenkile yokuthengisa yeCalvin Klein iyadingeka ukuba ithengise into enye yesini esifanayo. UCalvin Klein umsunguli ubonakala enqabileyo ngokuziphatha kwakhe ngokwesini, kwaye ngokuziqhenya ngakumbi ukuba nexabiso lakhe kunye negama elihambelana nesondo.
Fumana ingqondo yeCalvin Klein malunga nokuthengisa ngokwesini, ukuziphatha kwemvelo, nokudala uphawu oluthile olugqithiseleyo ngeendlela ezininzi kunalinye kulezi zicaphuno eziqingqiweyo zikaCalvin Klein.
Iingcaphuno ezithengiweyo ezivela kuCalvin Klein malunga nokuThengiswa koTyala, ukuThengisa kunye nokuThengiswa kweBald Klein Brand kunye neMathenkethi:
- "Andiyena umlutha weziyobisi. Ixesha langasendle langekho malunga neziyobisi; kwaba malunga nenkululeko yesondo. "
- "Ndikhohlise ngeenxa zonke, ndayeka nto.
- "Ndiyamcaphukisa xa umntu ebulewe kumabonwakude kunokuba kukho into enomdla okanye isondo. Ke ngoku?"
- "Ndiyindoda yesondo, kwaye oko kubonakaliswe kwiingubo zam kunye nezikhangiso zam."
- "Xa ndilala embhedeni, ndiyathemba ukuba angangena kulo!"
- "Eli bhinqa lihluke ngokupheleleyo. Uyinyani kakhulu, uyasempilweni, uyathandeka. Unomzimba, "
- "Ndiyamthanda abafazi. Ndizama ukwenza izinto ezintle nabo. Andizami ukuwagxeka. Ubomi bam abukho malunga noko. "
- "Ndicinga ukuba kukho into enomtsalane enomfazi obhinqileyo i-T-shirt kunye neengubo zangaphantsi."
- "Andithengisi ngesondo. Ndiyathengisa ngaphantsi kweengubo kunye nejee, kwaye andizama ukukwenza ngezocografi. "
- "Unobumnandi ukuba nomzimba, ube ngumfazi kwaye ndinobudoda be-American, kwaye ndicinga ukuba iingubo zibonisa loo nto."
- "Abafana bam-engaphantsi kwengubo yokupapasha iintengiso bayathandwa kakhulu!"
- "Abantu bafunda izinto kwiintengiso zam ezingazange zikho."
- "Ndiyamnandi ukubona i-ileyile yam ngasemva - ndiyayithanda loo nto."
- "Indlela ephela yokubhengezwa kukuba ayijolise kwimveliso."
- Into efanelekileyo kukujonga izinto zemvelo, kodwa kuthatha i-makeup ukuba ibhekise kwimvelo. "
- "Kukho abantu abaninzi abathandana nabasetyhini, kodwa akunjalo ukuba wonke umntu ongumntu oyintombazana unomdali omkhulu."
- "Nabani na okhuselekileyo ngaye ngokwakhe akufanele angongelwa yiintengiso endizenzayo."
- "Yintoni esiyenzayo iyonwabile - ukuba unayo nayiphi na indlela yokuhlekisa!"