I-Applesauce elula yokuya-Ukwenza amaMoms avuyiswe!
I-goGo squeeZ yaziswa kwi-US ngo-2008, eyenza ibe ngowokuqala, i-re-sealable, akukho-mess, yonke-yemvelo, i-gluten-free, i-nut-free, kunye ne-appleauce-based free snack esekelwe kubantwana (kunye nezingane ezinkulu! ekuhambeni.
UMeena Mansharamani, uMlawuli oLawula iMerne NA, ukwabelana ngolwazi malunga nendlela abakhe ngayo i-brand yabo (kakuhle ngaphambi kokuba isiqhamo esicacileyo sibe yinto enkulu ), ukuba wayibona njani ingxaki yabamama babenokutya okutyebileyo kunye nendlela inkampani eyenze ngayo umgca wemveliso ephumelelayo.
Iimveliso eziphezulu kakhulu ezinokuthi zibe neZithintelo kuKwamkela kwabaThengi
I-GoGo squeeZ yi-American version yodade wayo u-Pom'Potes eFransi, apho iGGoGo squeeZ yenziwe yinkampani yomzali wayo, iMerne. Ukusasazwa kweGoGoe squeeZ kukhula rhoqo, kunye neenqwelo ezingaphezu kwama-25,000 kuwo wonke ama-US ngoku ngokuthwala iimveliso.
Ukususela ngo-2008, ngaphezulu kwee-1.9 billion zeengxowa ezitsha zithengiswa kwiintsapho ezijikelezayo kwihlabathi, ukuba zihlanganyele ngesidlo sasekuseni, kwiibhokisi zeemini zamasemini, kwiimoto, ekuhambeni, kwimidlalo, kwintsimi kwaye zihlala zityumle.
Xa iGoGo squeeZ yaqaliswa ngo-2008, yayinomxholo kunye nesimo esingaqhelekanga (i-appleauce yayisoloko isemigodini okanye izitya zeplastiki zodwa). U-Meena wongezelela wathi, "Xa siqalise kwi-Whole Foods, sakhetha ukufumanisa ngokuthengiswa kuMama. Ukubeka indawo yokubeka i-Shelf kwakubaluleke kakhulu kulingo, kwaye sasiye kwaye sithengiswa ngaphandle kwe-appleauce. bekuya kunzima ukufumana uvavanyo. "
Ngokuqhelekileyo, abazali bajamelana nokunciphisa ukutya: ukulungelelanisa ukudibanisa iishedyuli zezingane ezixakekile ngokubhekiselele kwiimpawu zokunqongophala ezinempilo ezifunwa ngumama. Kubonakala sengathi iGoGo squeeZ inokufumana isisombululo esipheleleyo kubazali. Isikhwama esikhatywayo kunye ne-built-in straw yenza ukutya okunesidlo kunye nokudlala ngokuhambayo kulula kwiintsana.
Isihlwele Sourcing I-Eye-Catching Packaging: Enye yezicwangciso zabo apha kukubandakanya abavangeli beentengiso . I-GoGo squeeZ i-branded loyalists yandinceda ukujonga ukubonakala kwimibala ebonakalayo kunye nebalabala ye-design entsha yephakheji eyasungulwa ngokubambisana neyona nto entsha (kunye ne-ayisikhombisa), i-AppleMango.
Amanqaku amaninzi nanamhlanje " ayingxubevane yokuvelisa " ukuphuhliswa kwemveliso emitsha kuba oku kuba abathengi ukuba babe nokuthengwa kwangaphambili, ngokubandakanya kwabo kwinkqubo, eqhuba ukuphinda ukuthenga.
Ukubhenela kwi-Mind-Green-Minded: Njengengxenye yabo "yokwenza okulungileyo nokwenza kakuhle", iGoGo squeeZ inxulumene novulindlela ophezulu, iTraraCycle abavakalelwa kukuba bayamtsalisa kubazali ... inkokhelo ekulungele kwaye eco-friendly.
Usebenzisa njani imidiya yoluntu? Ngaba unayo iinkqubo ezithile zokubonisa ukuba oko kusebenza kakuhle?
U-Meena uthe, "I-GoGo squeeZ yamajelo asekuhlaleni iyinto eqhubayo yokuqhuba i-brand njengoko sisebenzisa iGoGo squeeZ yekhasi le-Facebook kunye ne-Twitter (@GoGosqueeZ) kokubili ukugcina abathengi bethu abathembekileyo kwi-loop kunye nophuhliso lwamaxabiso atshanje xa befumana ingxelo ebalulekileyo kubo njengokuba."
"Kwixesha elidlulileyo, sisebenzise iphepha lethu le-Facebook ukukhupha iingcebiso malunga ne-GoGo squeeZ zakusasa kunye ne-packaging entsha, eye yandise ukubandakanya kakhulu.
Saphinda safumana ukuba abathengi bethu baziqhenya ngothando lwabo lweGoGo squeeZ, ngoko saqala ukubonisa umfanekiso wezingane kunye neGoGo kwisenzo kunye nokuqhubeka kwethu "kwe-ZqueeZ" yeveki.
Zineenkampani zokuthengisa ezichaphazelekayo kubangelwa isicwangciso sabo seendaba esentlalontle esasasazela ilizwi malunga nePhasi leThala lokudlala. Ukufakwa kweBrama kunye negama loluntu lomlomo lugqithisa indlela iintsapho ezinokukunceda ngayo ukusasaza igama ... ngokuphindaphindiweyo! Kuzo zonke i-Twitter nge-#PassthePlay hashtag, i-GOGo squeeZ iya kunika i-$ 1 kumlingane wayo onothando, i-Fresh Air Fund.
Ngokutsho kukaMeena, "Umxholo udibaniswe nephulo lethu elibanzi 'Hlalani nidlala' apho sizibophezele ekuxoxiseni inzuzo yokudlala nokubeka la mazwi ngokunyanzela ukuba iintsapho zidlale. Abantwana kufuneka baphume baze badlale ngokupaka ngokupaka phambi zeekhompyuter kunye ne-iPhones. "
Kuthiwani ngoMama Blogger okanye uluntu lokubloga kwezempilo?
AmamaBloggers baya kuba ngokukhawuleza njengendlela entsha yokuvelisa imveliso kwishishini lokutya. I-GoGo squeeZ yaqala ukusebenza kunye nabablogi bebazali ngendlela enkulu ngonyaka odlulileyo. Banobuqabane babo kunye nequmrhu lamashishini agxininise ekusebenziseni idijithali kunye neeblogi zabo. Baye baba nobukhulu obubalulekileyo kwiinkomfa ezibalulekileyo zenqamama yamanqaku ekuqaleni konyaka, iBlissDom e-Nashville, TN, yaye bahlala behlola amathuba amatsha ekunxibelelaneni nabakhuthazi beblogi kwezinye iimeko.
Iingcebiso ezi-3 zokwakha iSicwangciso soBuchule boMbutho wezeNtlalo
Nantsi yam uthathe oko ungakufunda kwiGoGo squeeZ kwaye usebenzise kwiindawo ezincinci zokutya.
- Ubungqina Bentlalo - Yibakhokele ekubeni kulo mqondiso kwaye wenze zonke izigqibo zakho ngokusekelwe ekuhambeni kakuhle kwazo kwinkcazo yakho yemisebenzi kunye nexabiso lakho.
- Ungasebenzisi ii-media media njengenye ishaneli yokuthengisa kunye nokukhushulwa. Sebenzisa amajelo asekuhlaleni ukuba asebenze kunye nokufunda kubathengi bakho njengama -hashtag athile okukhuthaza .
- Yenza umzamo wokwazi ukuba NINI? Zama ukuqonda izinto ezikhuthazayo eziqhuba uphawu lwakho. Unokubambisana nabalandeli bakho boluntu ngemibono emitsha yemveliso kunye neengcamango zokupakisha kwakho ukwenza iimveliso zakho ziphule kwi-shelf.
Ukuhlaziywa kwe-Oktobha, 2015 nguSusie Wyshak