Ingumxholo wetekisi, inqaku elifutshane, elikhunjulwayo-enethemba - liba yinto enjenge-earworm yomphakathi, ukunyaniseka ebuntwini bentliziyo. Into elungileyo ingasetyenziselwa iminyaka ezayo, iphoswe kwingxoxo, izikhumbuzo zokuhlala ixesha elixhomekeke kuyo.
Ukusebenza kwangaphakathi kwitekisi yecatshulwa kuchaza indlela umntu asetyenziselwa ngayo kunye nendlela yokuza nomntu olungileyo.
Injongo yeTekline
AmaTaglines adalwe kwaye ahloselwe ukushiya umphumo ongapheliyo ngexesha lokuhlangana okufutshane kunye nommkeli. Xa umntu eyilwe ngokuchanekileyo, iya kubamba inzuzo ebanzi yintoni epapashwayo, ingaba ngumveliso, ishishini, inkonzo okanye ingcamango. Umgca wetekisi unikeza ulwazi olunokukhunjulwa lula. Ekugqibeleni, kufuneka ukuba bancede abaphulaphuli baqonde umfanekiso omkhulu kwaye bayeke bahendwe baze bafune ngaphezulu.
Izitayela ezahlukeneyo zeTekline
Iitampu ezihlazileyo ziveza ingcamango ngokusebenzisa amagama kunye namazwi achaza abaphulaphuli kwaye enze ukuzonwabisa. Iimpawu ezinzulu zivakalisa iimvakalelo eziphazamisayo; ivuselela umbukeli ukuba athathe inyathelo. Amagqabantshintshi aphefumlelweyo enza abantu bacinge ngakumbi ngeengxaki eziqhelekileyo kwaye kubangele bafune iimpendulo ezijonge malunga nomba.
Indlela yokuphuhlisa iTekline
Umgca wethegi kufuneka ube mfutshane. Cinga nje ngesitika sokulenga esinika umbukeli inkcazo ngokukhawuleza yamacandelo ekhwalithi kunokuba ibhuku elichaza ibali lonke.
Yenza ubuchule. Gwema ukwenza isingeniso esicacileyo, esingacacanga okanye esingenanto. Sebenzisa izenzi ezishukumisayo eziza kubangela ukuba abaphulaphuli babhekise kwingingqi yengxaki.
Ukunikezela isisombululo kumbandela ukuze abantu baqale ukuqulunqa izizathu zabo zokusebenzisa inzuzo.
Sebenzisa ulwimi olulula olucacileyo kwaye luqondakala kalula. Gxininisa indlela enobungane eyokwakha uxhumano oluhlala njalo kunye nababukeli. Ukuhlobisa ngamazwi achazayo athengisa umyalezo kwaye ungeze intsingiselo ejulile, kodwa ungafumani kakhulu ngamazwi anokuba umntu ofundele angayisebenzisi kwimibhalo yokufunda.
Jingle vs Tagline
I-Jingles inxalenye yoluhlu olongezelelweyo lwamagama. Ezinye ii-jingles zilayini kwaye ezinye azikho. Isicinga sokwenza isigqibo singatholakala kwixesha lebakala okanye isivakalisi. Xa i-jingle iqhubela phambili kwingoma epheleleyo, kunokwenzeka ukuba ibe yingoma ngaphezu komgca wethegi. Ukuba i-jingle imfutshane kwaye iyancwina ngengoma yomsindo, ingumhlobo we-jingle weline tagline kwaye ingasetyenziselwa ezininzi kwiindawo ngaphezu kwengoma.
I-Jingles ingaba yindleko yokuthengisa eyabizayo ngenxa yokuveliswa komsindo kunye nexesha lomoya, kodwa zinokusebenza kakuhle xa zisetyenziswe ngokuchanekileyo. Ukubonakala okuqhubekayo okudalwe ziinkampani ezinjenge-Oscar Meyer kunye neK9 Advantix ngokuqinisekileyo ziye zazuza kwiimvumi ezithintekayo.