Awuyidingi Imali Enkulu Yokukhuthaza Ibhizinisi Lakho
Ekuqaleni kuka-2016, isikhangiso se-Super bowl malunga neqela leVikings elinqunywe kwiindawo eziphakamileyo zolwandle lithatha ingqwalasela yamashishini amaninzi kuwo wonke amazwe. Ukufa Kufuna Ikhofi Inkampani-enabasebenzi aba-11 abadweliswe kwiwebhusayithi yabo, kubandakanywa umnini kunye nomsunguli, uMike Brown-yile shishini elincinci kuphela lokunyusa uhlanga lwentengiso kwi-Super Bowl 50. Le ntengiso yezigidi ezininzi ixhaswe nge-Quickbooks ngokusebenzisa Iphulo elibizwa ngokuthi "Amashishini Amancinci, Umdlalo Omkhulu." Kwaye emva kokuphefumula, i-Death Wish Coffee yahluthwa ngeefowuni kunye nemiyalelo ye-intanethi.
Nangona ukuthengiswa kwe-Super bowl kuyintlekisa, kufuneka siyanyanisekile. Ukufa Kufuna Ikhofi igule i jackpot. Ixesha lolo hlobo lomoya lulula, okanye kulula ukuza. Ukuba kwakungekho yeso sikhangiso, ngubani owaziyo ukuba kuthatha ixesha elide ukuthatha inkampani yekhofi ibe yintlungu ye-intanethi. Kwaye oku kubangele abanikazi bancinci bezoshishino ukuba bathi "kuhle konke okulungileyo, kodwa kuthekani ngebhizinisi lam? Andikwazi ukufumana isikhangiso se-Super bowl, kwaye andinalo ithuba lokuwina. "
Iindaba ezilungileyo kukuba, awuyidingi isikhangiso se-Super Bowl ukuze ube yimpumelelo. Amanye amashishini amancinci aya kuqesha i-arhente ye-ad ukuze aqalise. Abanye baya kwindlela ye-PR, okanye baqeshe iqela lokuvelisa lendawo ukuba benze ividiyo; enye ethemba ukuba iya kuba yintsholongwane.
Kodwa yonke into oyifunayo ngokwenene yimibono ebonakalayo, yobungqina, kunye neenkalipho ukuze uphumelele. Kwaye nokuba uqhuba i-florist, igaraji, okanye i-accountancy, iziqulatho zihlala zifana. Yiba yintsusa.
Yahluka. Yiba yinqwaba e-Purple (funda incwadi kaSeth Godin yegama elifanayo ukuze uqonde ngakumbi kuloo nto).
Ngoko, ngaloo nto engqondweni, zikho iindlela ezi-7 ezikhawulezayo nezilula ukuba unokufumana ibhizinisi lakho elincinane. Zive ukhululekile ukuzithatha kwaye usebenze nazo. Tweak ukuba afane nomzekelo wakho wezoshishino. Okanye, bhala uze ucele uncedo ekuphenduleni enye yale mibono ibe yinto ethile ishishini lakho lingayisebenzisa.
1: ZIG NGAPHAMBI ABANYE ZAG
Enye yezona mpazamo ezinkulu ozenzayo xa ukhuthaza ishishini lakho elincinci ukukopisha ukhuphiswano. Uyabona oko benzayo, kwaye baphumelele, ngoko wenze okufanayo. Umboleki akayi kugijima kuwe ngenxa yokuba ulingisa ishishini eliphumelelayo ... baya kuphuma kwishishini eliphumelelayo.
Kufuneka ugibe xa beza. Ngoko, wenza njani oko? Ewe, konke kuxhomekeke kukuphi uhlobo lweshishini osebenzayo. Ngokomzekelo, masithi ungumvelisi. Bonke abatsha bezityalo baphakamisa amaxabiso abo kwiSuku lweValentine. Ungayilahla yakho. Akukuphela nje ukukufumanisa kwaye udale umkhukula wesithethe esitsha, kodwa kuya kukupenda njengowomnye wezityalo ozikhathalelayo ngokwenene. Ukususela kuloo nto, unokukwazi ukuba ngumthengi onokuzikhethela ngamakhulu abathengi abatsha ngexesha lonke unyaka.
2: DALA INTSHOLONGO
Ukuba uke wambona ibonisa njengoMntu Vs. Ukutya, okanye ukutya okuNqabileyo, uyazi malunga nokutya. Zingaba yindlela emangalisayo yokuzisa ishishini kumdla, kwaye kuxhomekeka kwimithetho oyilwayo, banokukwenza imali eninzi eyongezelelweyo.
Ngokomzekelo, unokunikela ngesidlo xa umntu ehlamba isitya sakhe. Nangona kunjalo, isidlo sinkulu kakhulu, kuphela 1 kwabantu abayi-100 baya kwenza.
Abanye, bonke bahlawula, kwaye bahlawula inani elikhulu lokutya. Bayazi ngaphambili, kodwa bafuna ukuthatha ingozi ngenxa yokuba banento yokubonisa. Ukuba bayanqoba, bafumana umfanekiso wabo eludongeni lobubi kunye ne-t-shirt. Ngaphezulu, i-25% isusa yonke into ebomini. Khumbula, bambalwa abantu baya kuphumelela. Abo benzayo baya kusasaza ilizwi, kwaye benze intengiso yakho kuwe. Abafundi beKholeji, ngokukodwa, baya kugxuma ithuba lokuzama.
Kodwa kuthekani ukuba unalo ivenkile yokudlela okanye ibha? Akukho ngxaki. Yenza nje umngeni ngokusekelwe kwishishini lakho. Ukuba ngaba ivenkile yezemidlalo, ingawabetha ibhola yegolfu ngamagidi ama-500 kwi simulator? Ukuba kuyisitoreji sencwadi, misela umngeni kumbuzo osekelwe kumthengisi ongcono. Ukhetha, kwaye uya kufumana abathengi.
3: INGABE UNGAKUMBI
Usenokuba ubone umboniso obizwa nguNathan Kuwe kwiCommedy Central.
Yimboniso yokudlala, esekelwe kule mi boniso ebanceda amashishini angaphumeleli (cinga iJokes Nightmares okanye iNzuzo). Ngokuqhelekileyo, icebiso likaNatan likhulu kakhulu, apho ihlaziya livela khona. Kodwa ngamanye amaxesha, ngokuqinisekileyo uya kuza nomnqobi. I-Dumb Starbucks yayingummangaliso. I-poo i-ice cream ekhethiweyo, kungekhona kakhulu.
Nangona kunjalo, yiziphi iingcinga ezigqithiseleyo ongaziphumeza ukuze udale umonakalo? Ivenkile yokutyela ebizwa ngokuba yi-Heart Attack Grill iyancipha imida, inika i-burgers ene-quadruple-bypass enkulu, abathengi abatsha abangayidli yonke into, kunye nabantu abangaphezu kwama-350 e-pounds badla mahhala! Kufuneka uze usayine i-aiver. I-brand ye-cigarettes ibibiza ngokuba nguKufa kwaye bathengisa. Ingabonakala ingaqondakali, kodwa cinga ngento ethile, kwaye uyibuyisele entloko yayo. Unokuthi ube yinto nje yobusuku.
4: YADALA IMVAVANYO IVIDEOS
Naliphi na ishishini lakho, uyingcali kulo. Ngaba ngokwenene ukhona. Ngoko kutheni ungahlanganyeli ubuchule bakho ngokukhululeka usebenzisa iziteshi ezifana ne-YouTube kunye neVimeo. Akudingeki ukuba unikeze yonke imfihlo eyimpumelelo oyifundileyo, oko kuya kuba yintlonelo. Kodwa, unokwenza umxholo onomxholo ohambelana ngokupheleleyo nezoshishino zakho, kwaye uyakuqinisa kwakhona indima yakho njengengcali. Iiplani kunye nabasezibanezixhobo, unokudala indlela-kwividiyo ezibonisa abantu indlela yokwenza ezinye zezinto ezincinci, ezilula kumakhaya. Ukuba unayo ivenkile yokudlela, nikela iingcebiso zokupheka ngeveki kunye neephepheni. Ukuba ungumgcini-akhawunti, khuluma ngeendlela zokuphila ezilula zokulungiselela ukuhlawula irhafu kunye nohlahlo lwabiwo-mali. Yakha umxholo wokwenene, kwaye uyihlume kuluntu. Yenza oku kulandelayo. Xa ixesha lokubiza umnqweno, uya kuba ngumphezulu wengqondo. Yaye ukhumbule, iividiyo zingafakwa kwiindawo ezithile.
5: BENZELE ABANTU ABAFUNA ABANTU
Kulungile, ngoko le ngcamango ihlala inamaninzi amashishini amancinane asebenza kwiintaba, kodwa inokusebenza kakuhle. Konke kuxhomekeke kwinjongo yezoshishino osebenzayo, kwaye isebenza ngokukhethekileyo kwiivenkile, ii-hair salon, i-massage therapists kunye namanye amashishini afanayo enkonzo. Isiseko esisisiseko ... ukuhlawula oko ufuna, okanye, oko unokukwazi ukukufumana.
Khangela i-CAME Café. Ibhizinisi elikhulayo kwaye alinamanani athile kwimenyu. Uhlawula oko ukholelwa ukuba ukutya kwakufanele. Ubungacinga ukuba abantu abaninzi baya kubabi kakhulu, kodwa kunjalo ngokwenene. Abathengi abafuni ukubonakala banobukrakra okanye bakhawuleza, kwaye bahlala behlawula ngaphezu kweefestile ekuya kuhlawulwa. Abanye abantu ngokuqinisekileyo bahlawula, kodwa abo bahlala behlala enhlanhla yabo, kunye neendleko zabo zokutya zilinganiselwe ngabaxhasi. Ngaba unokukwenza okufanayo kunye nebhizinisi lakho? Ukuba ufuna ukudala uluhlu lwamaxabiso "okuphakanyisiweyo", ungakwenza oko ekuqaleni, kodwa unamathela kumgaqo. Ukuhlawula okufunayo, okanye oko unokufumana.
6: BREAK I-RECORD (OKANYE NOKUSEBENZA NGOKUSEBENZA)
Abantu bathanda ukubona abantu bephula iirekhodi. Bayayithanda ngakumbi xa bebandakanyeka. Unokubulala iintaka ezimbini ngelitye elinye ngokudala umzamo weRekhodi wehlabathi obandakanya ishishini lakho, kunye nabathengi abanakho (kunye / okanye ngoku). Ukuba uyayikhuthaza kwiziteshi eziqhelekileyo zentlalo, kwaye ufikelele kwizikhululo zendaba zendawo, uzakufumana abaphulaphuli abaninzi.
Ngoko, uluhlobo luni lweirekhodi oza kuphula? Khumbula ukugcina okufanelekileyo kwaye kumnandi. Ukuba unayo ishishini lokutya okanye isiselo esinxulumene nesiphuzo, kukho amakhulu amarekhodi adweliswe kwi-Guinness Book. Enyanisweni, phantse zonke iindidi zerekhodi ocinga ngazo zilapha, kwaye ezinye ziya kusebenza kwi shishini lakho.
7: YENZA NJENGOKUBA UKUQALA
Le ngongoma yokuphumelela. Uthando lwakho olukhethiweyo lufumana inkxaso-mali kunye noluntu, kwaye ukwakha ububele kunye nabathengi. Ngaphezu koko, unokufumana upapasho lwalo, nayo.
Umcimbi wothando okanye umnikelo awunakudityaniswa ngokuthe ngqo kwishishini lakho, nokuba. USt. Baldrick ucela abantu ukuba baveze iintloko zabo ngenxa yokunceda umdlavuza. Khawucinge ukuba ngaba abasebenzi bee salon bonke benza loo nto ukunyusa imali eyongezelelweyo. Kungaba uhambo oluxhasiweyo, okanye umnikelo wezinto kunye neenkonzo. Mhlawumbi unokunceda nokwakha amakhaya eentsapho ezinomvuzo ophantsi.
8: IWRAP
Kungaba isithuthi (sakho ukuba ufuna ukugcina imali), isakhiwo, indawo ephawulekayo, okanye nayiphi na into eya kubeka ingqalelo kuluntu. Indawo elula kunye nekhuselekileyo ukuqala ukufaka imoto okanye iloli, njengoko leyo yindlela evivinywayo yokuvalelwa. Kukho iinketho ezininzi ezivulelekileyo kuwe, kwaye iindleko zincinci (njengephantsi kwe-$ 2,000) ukufaka yonke imoto kwinto ekhangisa ishishini lakho. Unokuyidlala ngokuchanekileyo kwaye ubeke uphawu lwakho kunye nombolo yefowuni yonke indawo, OKANYE ungenza into eyenzayo eyenza abantu bafune ukuthatha isithombe baze babelane ngako. Mhlawumbi wenze imoto ibonakale ibukhali evulekileyo nge-claw enkulu, okanye ihlanganiswe kwi-splatters yepende. Ingcamango kukuthabatha ingqwalasela kuyo, kwaye wenze abantu babhale phantsi kwinani kunye nedilesi yewebhu.
Ukususela kwiinqwelo, unako ukuhamba kwizifundo ezinkulu. Ngaba unokubambisana nebhizinisi lendawo ukuba ugobe phambili kwisitolo kunye nomyalezo odibeneyo? Ukuba ukhangele ukumbamba ummandla wasemaphandleni wendawo, kunjalo, kufuneka ukwazi ukuba ngokuqinisekileyo awuyi kufumana imvume kwaye uya kufuneka uyithabathe. Le yimeko 'yokucela intethelelo, kungekhona imvume,' kwaye isicwangciso esivame ukusetyenziswa ngamashishini amancinci aqhutywa.
9: UKUPHELA KWI-BANDWAGON
Yintoni abantu abayithethayo ngoku? Bababelana ngani kumajelo asekuhlaleni? Yintoni kwiindaba? Ziza kwenzeka ntoni kwiindaba ngokukhawuleza (unokuba no-intel wendawo apha)? Ngokufakela ibhishini lakho kwinto ethile yezobugcisa kunye nokuhamba phambili, unayo "lula" kunye nabaphulaphuli abaninzi. Ngokuqinisekileyo, umxholo okanye isihloko kufanele sichaze ngandlela-thile kwinto oyenzayo (u-Oreo "Unokuhlala udibanisa ebumnyameni" nge-Super Bowl ebumnyameni). xelela ukuba unakho.
KwiColorado, udokotela wamazinyo wasekuhlaleni wayesebenzisa abaqhubi be-fidget ngo-2017 kwi-fair school. Ababoni nantoni na mazinyo, kodwa imbono abahamba nayo "yayigcina abantwana bevalele xa uhlala esihlalweni." Iinqununu zithi, kunye ne-fidget spinner craze ekuphakameni kwayo, umgca womboniso wamazinyo wawukhulu. Abantu abaninzi ngexesha elinye, balinde ukuya kwiminithi engama-20 ukuze bafumane i-spinner yamahhala yabantwana. I-spinner, ngokuqinisekileyo, yachongwa ngolwazi loqhagamshelwano lwamazinyo. Indlela engancinci, ephumelelayo yokwenza i-pop-bomi ye-pop bundu.